Mike Grinberg

Saturation kills marketing effectiveness. Always. Strategy is about being different and staying just a little ahead of the "best practice" train. #b2bmarketing #demandgeneration #demandgen #revenuemarketing #customerexperience

@frshlybrwdcopy @LouiseShanahan_ @GabyIsraelG Depends on what you need... Audio? Video? Both? Do you need someone to pull out micro-clips? Etc.

@LouiseShanahan_ @MikeGrinberg @GabyIsraelG do you guys have a good contact you could share?

Content promotion IS NOT the same as content distribution. If you are hosting content on your site (blogs, whitepapers, webinars, etc.) and using LinkedIn single image ads, with minimal descriptive text, to drive traffic to your site, you are promoting, NOT distributing.

@frshlybrwdcopy @JasonRBradwell @GabyIsraelG @Proofpoint_PPM I am always surprised at how small a world we live in... We had @JasonRBradwell on our podcast a few months back.

@JasonRBradwell @MikeGrinberg and @GabyIsraelG from @Proofpoint_PPM might be :)

Thinking about starting a weekly Zoom meet for B2B marketers / Founders to come together and talk about the challenges of building a strategy from scratch Would anyone be interested in this?

Just posting this so I can take a screenshot and re-post to LinkedIn...

@StevejLamar @sparktoro That's very cool... Been using SparkToro for a while for customer research, but haven't seen this functionality. Going to have to check it out.

How are your fake followers looking? @Sparktoro has this cool tool that shows what % of your followers are fake. It's fun to check your profile and folks you follow. sparktoro.com/fake-followers/

@brianne2k Both are right and wrong at the same time. They both start from the wrong baseline. College isn't about learning marketing skills, but instead concepts and hands on practice. YouTube, Blogs, Twitter are one way channels and can't provide the hands on collaborative experience.

#MarketingTwitter: No one needs a degree to do marketing, just watch YouTube videos Also #MarketingTwitter: This is a respected field of trained professionals, not a side hustle anyone can do

@ultragare It all depends on how competitive the market is that you are in, the quality of your content compared to that competitor set, as well as a number of technical factors. Not to mention the content distribution strategy for your blogs. If you build it they will come doesn't work.

The brand delivers the customer experience. The customer goes on the journey That distinction is very important Marketers need to stop trying to create the journey, and instead create the best experience touchpoints wherever the journey goes #customerexperience #demandgen

I feel like the value of a gated content piece is inversely proportional to the number of form fields required. Anyone else?

💣Analyzing marketing effectiveness IS NOT the same as attribution modeling. 💥 That is all. #marketing #marketinganalytics

@descript What's going on with the latest release? Not able to get any playback at all, so no ability to edit. Is it possible to roll back to a previous version? Submitted a help ticket this morning, but no response yet.

@drderekthomson @descript Did it ever start working for you? It's doing what you have shown on my wife's mac and my PC has all sorts of other issues. Seems to be the new version. I submitted a ticket, got a canned response, and then nothing.

So that's how it's going to be this Monday morning, is it? @descript

If you want something done, give it to a busy person. And boy are Shelly Dailey and Jason Dailey busy... They currently run a digital agency and a distillery Their greatest accomplishment? Being happily married through it all for almost 15 years now. ow.ly/W3kf50B9ckt

Had a great time chatting with Dan on the Career Dad podcast.

Don't ask boring questions, especially at the beginning of an interview. We love starting our interviews out this way. It gets people laughing, and often shows off the dynamic between the couple. We often also get a great story from it. #powercouples #marriedinbusiness

Everything that gets measured, get's done HOWEVER Not everything that gets measured, should be Don't simply collect data for the sake of data. What outcome do you want? Ask a question or make a hypothesis first. #marketing #analytics

💣 Lots of data ≠ successful marketing 💥 Lots of data = Lots of data You need a process and system to continuously analyze your data and pull insights. #marketing #analytics

💣 Marketers need to learn about AI 💥 HINT: it's not coming to take your job, as long as you aren't manually managing bids or tracking budgets and searching for insights and anomalies. You need to be focusing on: ✅ Strategy ✅ Data literacy ✅ Consumer psychology #marketing

💣 Your brand messaging isn't just fluff marketing language, it's a framework for your business to make decisions 💥 ✅ Your mission and vision dictates what you do and don't do as a business ✅ Your brand promises or differentiators guide how you do, what you do #marketing