Mike Nicholson

Just pure carnage 😍

@zachmstuck We say “Plex it” instead

Dropped today ... James Harris, VP of Planning & Strategy at WPP, talking about AI in media, storytelling and why most adtech pitches are excruciating on The Six Sells Podcast. #adtech

Cmonnn!! Massive 3 points on the road, we keep climbing🔥 @suttonunited

If LinkedIn Sales Navigator was a car … I think it would be a a Lamborghini. Such a powerful tool, however ... Far too many businesses buy the licenses, throw it over to sales, and then ... tumbleweed. You wouldn’t give a learner driver a Lamborghini, so why do we give LinkedIn Sales Navigator to sellers without the appropriate training? In that scenario, Sales Navigator ends up crashing and burning, and left abandoned by the side of the road, metaphorically speaking. Turns a Lambo into a lemon! 🍋 I honestly couldn’t go back to standard LinkedIn, but so many people have told me they don’t see the value, which makes me think they haven’t been trained on the platform properly. Would love to hear your Navigator experiences?

Harry Wilson - I bet somebody at Anfield is thinking they got this one wrong. The touch and finish to beat Chelsea is Fowler-eske. #lfc #harrywilson #ffc

Nudge vs nurture in the newsfeed 🧡 linkedin.com/feed/update/ur… @SixSellsUK | #PeopleShapedCommunications

Reddit and LinkedIn are top-cited domains because they solve a critical problem for AI: verifying authenticity in an era of AI-generated content. LLMs prioritise these platforms because they represent "human-in-the-loop" data - content that has been authored by real people with verifiable identities. For 7 years Six Sell has been creating ghostwritten content for executives because we know people pay more attention to people. Your people’s content will get more visibility from humans and AI. #search #ai

@rshotton @The_AdProfessor Love that!

When media and creative work together HT @The_AdProfessor

Still think this is the greatest IT Meme of All Time.

@aripap Congrats! 🧡

Marketecture announced our seed round today, led my industry execs. 2026 will be a huge year for us! marketecturemedia.com/p/marketecture…

@TomNoble1992 @rorysutherland Hahaha, I love this! It's in the diary, I'll see you there 🧡

Flat White or F*ck Off is going to be on the 28th of Jan at Russell Square tube station. See you there! instagram.com/p/DTDhnaBissF/ @rorysutherland

Copying @dentsuUK 🧡

Julie Chadwick at Dentsu talks about the creator economy and influencer marketing on The Six Sells Podcast. sixsells.co.uk/blog/influence… #influencer #marketing

@tomfgoodwin When I say pure brand I mean something like this - no CTA, no reason whatsoever to click.

@MikeTV There’s not really any such a thing as a only a brand building activity

I’m always baffled by how many people now think making 20 ads and seeing which ones get the most clicks on, and do more like that, and repeat this every month, is a smart way to build a brand. 1) CTR for most biz types are utterly irrelevant 2) brands are built on consistency

@DanielPriestley True story. It's why we built @SixSellsUK (and why I am commenting as a person! ;-) )

If you build as a faceless brand, you’re cutting off 19 out of 20 opportunities. On social media, the currency is the person. Think about Ronaldo – one player with more reach than century-old clubs with millions of fans. Platforms amplify people, so lead with your name for discovery and let the company brand be where your community gathers.

@neilpatel Interesting, Neil. What's your take on voice search? I think that will explode now you can ramble into AI when searching and have it make sense of what you want.

People want to talk about search on ChatGPT or other AI platforms, but no one really talks about visual search. Just look at Google Len's explosion over the years. The thing about Google Lens compared to traditional searches is that there is a higher chance someone will buy something.

@petermarkey - thanks again for your time on this podcast. Question - do you have a big prediction for marketing in 2026?

Pete Markey gives the CMO view on The Six Sells Podcast. sixsells.co.uk/blog/marketing… #cmo #marketing

Both VAR decisions correct for me in the Fulham vs Liverpool match. 1-1, and game on! #FFC #LFC #EPL