Mission North

The @nytimes recently asked, "Should CEOs be the face of the brand?" While the "Hero CEO" makes for great PR, our 2026 Brand Expectations Index suggests trust is actually built much closer to the work. 👉missionnorth.com/dispatches/bex… Who builds the most trust?

We’re honored to be named one of @provoke_news Best Agencies in the US! 🎉 This award reflects the work we’re proud to lead, and we’re thrilled to be recognized for excellence in Technology/B2B and Thought Leadership. More details: bit.ly/4t9Bvld

Our 2026 Brand Expectations Index found that while 56% of people expect leaders to appear on broadcast TV and company websites, those appearances alone aren't enough to build trust. Plus, less expected channels are punching above their weight. Read more: missionnorth.com/dispatches/bex…

Our Co-CEO Tyler Perry was featured as #8 on @FastCompany’s 24 Technology Trends to Watch! Her take: AI accountability is emerging as the defining AI trend for 2026. Read the full piece here. fastcompany.com/91502634/24-te…

Rooted in purpose. Focused on impact. In 2025, we doubled down on what matters most: 🔹 $92.5K in fellowships for BIPOC students 🔹 $150K+ invested in nonprofits through E3thos 🔹 96% of our team feels connected to our mission Read our report. missionnorth.com/dispatches/our…

People are demanding more from brands and leaders than a year ago. Our 2026 Brand Expectations Index tells us exactly what they want. 💫 We surveyed 1,500+ U.S. adults on trust in leadership, AI, and orgs. See the findings and read the full report: missionnorth.com/dispatches/bex…

Workers generally welcome AI in business. Customer service, marketing content, coding... Our upcoming research found that a single factor can erode AI trust. Curious what it was? 👀 Find the answer in Mission North's Brand Expectations Index 2026– releasing next week.

Big news: Scott Love has joined us as SVP, Financial Services! He brings deep experience from top financial brands, now fueling our work with innovators like @Airwallex and @Betterment. Get to know Scott and what’s ahead for the practice: bit.ly/40QW75V

Record growth. New research. Two powerhouse leaders. 💥 Our Enterprise Group is on a roll - 55% YoY growth, a bold take on human-centric AI storytelling, and new EVPs Erin Smith + Kerry Baker joining the team. See how we’re raising the bar (again): bit.ly/43k1QkT

"Enterprise" might be second nature in tech PR, but it can backfire fast outside the IT bubble. In @PRWeekUS, our own Chris Heine breaks down why this go-to word isn’t always your best bet (and what to say instead): bit.ly/4jIYbEf

The world keeps shifting, but our mission stays strong. In 2024, we made an impact: 💰 $80.5K in BIPOC fellowships 🌍 $220K+ to nonprofits 🏆 FastCo Most Innovative + Sabre Tech Agency of the Year Read our Social Impact Report: bit.ly/3DWEPfq

From AI to DEI, the expectations for modern brands are changing fast. Our 2025 Brand Expectations Index shows what’s on the horizon and how leaders can communicate effectively in these high-stakes areas. Read more from our Co-CEO in @FastCompany. fastcompany.com/91301613/the-a…

Trust in #AI is rising, but there’s work to do. Our Brand Expectations Index shows established leaders gaining trust while newer players face skepticism. The key? Framing AI as a life enhancer, not a job replacer. Read more in @axios: axios.com/newsletters/ax…

What’s shaping corporate strategy in 2025? Our latest Brand Expectations Index unpacks how AI and DEI/ESG are redefining business. Get the key insights, and stay ahead of the curve. Download the full report ➡️: bit.ly/4broxaF #BrandIndex2025 #AI #DEI #ESG

The White House press credentialing changes has implications for your company. @missionnorth #FCImpactCouncil f-st.co/8OTh404

Press passes for podcasters? The rules of media are being rewritten. Hear from our Co-CEO Tyler Perry in @Fastcompany on what that means for brand storytelling: bit.ly/4k01p78

Proud to announce the 2025 Foster the Future initiative! More funding, more agency partners, and in-person internships to support BIPOC students in #PR. Applications open through March 3: bit.ly/3Q72IDu #Internship #Intern

He’s a man on a mission! Welcome Tom Blim as our new EVP of Digital & Content at Mission North. A creative powerhouse with 30+ years in content & digital leadership, Tom will help us elevate, innovate, and inspire. Read more here: bit.ly/3ZMVief💡 #Leadership

As the @BainCapVC team & portfolio companies can attest, @allisonbraley's #comms & #marketing playbook for helping #startups become known and understood is epic, thoughtful and adaptable to the pace of innovation. Check out her illuminating chat w/ @missionnorth Co-CEO Bill Bourdon here: missionnorth.com/dispatches/hel…

Our SVP Nick Maschari recently caught up with Leslie Pfrang, a partner at #ClassVGroup, an #IPO and capital markets advisory firm, to discuss the current state of IPOs and what great companies can do to prepare. bit.ly/4e04PSM