Allison Braley 🦊

@Emily_Sundberg I’ve been saying this. Best candy holiday?

Easter is a better chocolate holiday than Valentine’s Day or Halloween

There’s a particular kind of infrastructure that only becomes visible when it fails. Power grids. Water systems. Air traffic control. And telecom. When these systems work, they fade into the background of everyday life. When they fail, everything stops. For decades, cellular networks have been optimized for one thing: reliability. Can you make a call? Can you send a text? Does the tower stay up? The implicit mandate was simple - keep the network running. Security, to the extent it was considered, was largely about preventing abuse of the system itself, not protecting the people using it. Metadata - who you are, where you are, who you talk to, how often - was treated as exhaust. In reality, that exhaust has been leaked, stolen, and sold. For most people, it’s an erosion of privacy. For government workers and others in sensitive roles, it’s a matter of real national security risk. But because the system mostly works, we’ve accepted that bargain. The cost of ripping and replacing the global telecom stack is measured in trillions of dollars, so we just live with it. We harden around the edges. We encrypt messages. We install VPNs. We add patches. And we hope we’re never the ones targeted via the exposure that’s left. But hope is not a strategy. That’s why we at @BainCapVC invested in @CapeCellular - and are excited to be leading their $100M Series C. Cape did the hard thing. They rebuilt the telecom core itself. Certain companies can only be built by certain founders. This is one of them. @JohnDoyleCape understands this problem viscerally. Before founding Cape, he helped scale Palantir’s government business into programs of record. He knows how sophisticated buyers think, and even more importantly, he knows how they procure. We are so excited to be in business with this exceptional team alongside @IVP and 01 Advisors and be reunited on the cap table with our friends at @A_StarVC. @EnriqueSalem @someshdash @kevinhartz @BennettSiegel

Cellular networks power modern life but were never designed for security. For decades, telecom optimized for reliability: make the call, send the text, keep the tower online. Identity, location, and metadata were treated as exhaust. @CapeCellular rebuilt the core instead of the towers, turning existing cellular networks into programmable, secure infrastructure. We’re leading their $100M Series C alongside @IVP. If reliability defined telecom in the last century, security and survivability will define it in this one. cc: @SaanyaOjha @EnriqueSalem @JohnDoyleCape baincapitalventures.com/insight/cape-g…

@RGA @ashleymayer Traumatic

@allisonbraley @ashleymayer

This Vanity Fair "twist" ending reminds me of how in elementary school kids sometimes think it's extremely clever to end a short story with the main character waking up from a dream. It's a dumb ending, but that's okay!! This, on the other hand...

There are at least three people in this photo whose comms departments should have locked them in a dungeon rather than letting them be photographed within 100 yards of two other people in this photo

@davestrokes Sometimes that works, but if your entire value is creating images and the image sucks, that still feels like an L

@allisonbraley Negative publicity is still publicity, it sucks. It was posted on x. It sucked so much it went viral lol

The billboards are really bad you guys The creative is the strategy. If people don't talk about it, you're only getting eyeballs as ROI. Start a conversation or stay home. Use each word wisely. The people selling image generation with an image that looks like sperm?! ☠️

@EricNewcomer It's gotta be better than most of what's out there already

that feeling when your non-engineering business guy vibe codes your events software and you're about to send it live to paying ticket buyers

@raastapopoulos 🤣

@allisonbraley you’re clearly suffering from twitter rot when you’re under the assumption that every OOH campaign needs to be a big splash like Friend’s to be effective apparently you’re smarter than the marketing depts of all these companies maybe take a break a log off for a few days

@raastapopoulos All of that only happens if the creative is provocative. Otherwise it’s just noise.

@allisonbraley early stage awareness, association/positioning, reinforcing a digital campaign, comarketing, improving the efficiency of future marketing $ are all outputs unrelated to “starting a conversation” to believe otherwise is naive btw - the intent behind fal’s billboard is obvious

FWIW there are some good ones. I really like Clay’s billboards. OpenAI featuring founders was smart. EvenUp did a billboard campaign featuring their target audience (lawyers). And remember back to the all-time greats… Rippling poking at Deel, the old Google hiring puzzles…

@davestrokes (it’s right by our office)

@davestrokes Maybe true but the sheer number of people (designers included) who I work with who’ve chuckled at it makes me think otherwise

@tinasang I mean not personally but…

this woman has clearly never seen sperm before but ok

@raastapopoulos Certainly the best way to make the math work unless you’re a big global brand with a recognizable logo

@allisonbraley this is a very, very, very reductive take do you genuinely believe the only point of a billboard is to “start a conversation “?

Sunday Robotics' @tonyzzhao says they're using gloves worn by people doing household chores to create the dataset they'll use to train their foundation model: “This gives us really high-quality data, but also a really high diversity and quantity of data.”

@climon The only metric that matters

@allisonbraley No way. If the CEO likes it - it was high ROI

@CBSNews TBH this explains a lot about last week at my house

Costco is recalling a meatloaf and potato meal kit in nearly 30 states because it may be contaminated with salmonella, the retailer said in a notice to customers. The product, called Meatloaf with Mashed Yukon Potatoes and Glaze, has sell-by dates of March 5 to March 16 and was sold at Costco locations in 26 states, Puerto Rico and Washington, D.C. Costco said customers who bought the product should not consume it and can return it to a Costco location for a refund. cbsn.ws/4seZrDh

@alexlin That's one way to look at it

@allisonbraley but you reposted the fal billboard! does that mean it worked in starting a conversation? :)

@adamho 1) What

it’s a node :-(