Text Mining with #AI

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

On the Nature cover this week: A clash of wings. Bat-like membranes in Ambopteryx revise evolution of flight in dinosaurs. Browse the contents of this issue: go.nature.com/2Hc9zc9

Today we mourn the passing of our founder and friend, Henry Bloch. Henry was not only the “H” in H&R Block … he was the heart of it, and he will be missed. RememberingHenryBloch.com

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

Had a great time and discussion with @Siemens CTO @BuschRo, @AlexStuebler, @next47 CEO @lananth, @PaulKaeley at @pivotal HQ in San Francisco hosted by @jmckenty @SuthaKamal @ryanpmorgan @Bas_Lemmens_ @uh_noster

Going from solo to ensemble: Orchestrating an ecosystem for the future of business. Read the latest from @Forbes & Deloitte: deloi.tt/2uj0IxA

The United States' 250th birthday will fall during the 2026 World Cup econ.st/2ybTDUP

You have 24 hours to get one year of The Times. cards.twitter.com/cards/18ce53vs…

Try the #1 BI platform for FREE. Power up your Excel data in minutes! cards.twitter.com/cards/3451ke/5…

Assistant chatbots, which are a cross between a support and skills #chatbot, are one of the top 3 popular chatbots companies are building today: ibm.co/2CH8kgJ