Life is probabilistic!

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

@DrLiuBigData @stanfordnlp I feel customer engagement is a misnomer. Aren't brands always trying to engage customers?

This is by far the most comprehensive Hubble deep-field image. The full thing shows roughly 265,000 galaxies stretching back 13.3 billion years, to just 500 million years after the Big Bang. trib.al/Pl68OCI

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

@marketingtext LDA and sentiment analysis are two highly acclaimed machine learning methods that are specifically designed to tackle the challenge of big data in textual formats.

Combine #bigdata and biology to ride the next wave of high technology: fortune.com/2018/03/19/big…

Important big data technologies and tools: hackernoon.com/x-popular-big-…

Intel is working with @ATT, @ericsson & @FoxSports to bring #5G to today's #USopen, delivering 4k video wirelessly from the golf course to the production center.

Does your last name come from royalty? cards.twitter.com/cards/9z3j2/4k…

PODCAST: $GS Research on self-driving cars, electric vehicles and what it all means for the cities of the future: click.gs.com/nz5z