so many “do you need agencies” “agencies are bad/good” takes, are we not tired? 1. no, you don’t always need an agency 2. yes, you should always be marketing 3. core mission and vision should come from the founding team 4. agencies can’t fix bad product 5. marketing can’t fix bad product, but can temporarily improve perception 5. agencies can be great as an extension of your campaign team 6. agencies can be great with isolated marketing domains like pr, seo, brand, influencer marketing, paid 7. agencies must have a clear brief, scope, and main poc for them to work with to be great for you 8. not everyone should hire an agency 9. everyone should be doing marketing 10. agencies can help when talent, resources are scarce and you have clear goals probably missing more. assuming we’re just engagement farming at this point idk i’ve seen it from both sides. i’m at my third agency, and have also been in-house reviewing agencies. people who have talked about this before who have critical views of agencies that i align with: - @ekrahm with @Austin_Federa on @JasonYanowitz ‘s pod - @akachacolate ‘s first article
