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@akachacolate

marketing @monad | aux cord 🧙🏻

Katılım Mart 2022
200 Takip Edilen7.1K Takipçiler
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nate
nate@akachacolate·
our industry collectively uses way too many buzz words and struggles to distill complicated concepts and communicate them clearly to less technically savvy people so i'm gonna fix that by making this shit easier to understand and share lessons about marketing while i do so
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nate
nate@akachacolate·
i love that nikita doxxed locations for twitter accounts perfect balance of not doxxing identity but revealing larpers and slop
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nate
nate@akachacolate·
@emilylai congrats emily! best of luck in the next chapter
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Emily Lai
Emily Lai@emilylai·
Life update! After 4.5 years, I'm moving from CMO to a strategic advisory role at Hype. I've had a front row seat to 212+ crypto companies here and the space is now at a crossroads I want to be closer to. Institutional “adoption” is lending credibility, defi primitives have proven pmf, and AI is reshaping how we live and work. It’s been exciting to explore what this all means I'm proud to have seen Hype grow since joining in 2021: - Team size doubled - 4 awards won by our creative and campaign teams - 13 service lines built and running - 71% revenue CAGR across multiple market cycles - Watched talented people grow into heads of departments, VPs, and senior leaders <3 This will be an epic year for the company and clients. There's no better crypto go-to-market partner than Hype. Growth marketing and distribution is one of the most in-demand needs right now, and the team is fully primed for it. More to come soon on what the AI team has been building As an advisor, I’ll still be contributing to launches and strategic calls. Beyond that, I’m taking space to think, learn, and go deeper on how to best build towards the future I want to live in
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nate
nate@akachacolate·
@seyong fee complaints are rarely legitimate when it comes to driving user adoption/retention behavior. it’s just noise. far more important product features and ux improvements you guys can focus on
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se@seyong·
same ppl that complain about fomo fees have been paying twice that to other apps/terminals for years 😭
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nate
nate@akachacolate·
@llefortovo i don’t view sophisticated trading (i.e. perps) to be gambling. traders with edge (i.e. quants) win for a reason
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who’s miley?
who’s miley?@llefortovo·
@akachacolate gambling and trading just merged into one use case imo we’re the institution-casino now
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nate
nate@akachacolate·
there are functionally 3 types of use cases i am bullish on for the next phase of crypto adoption: 1. gambling/speculation 2. trading 3. institutional/b2b use cases (i.e. payments, remittances, packaged risk offerings, etc) i find myself on CT less and less because i don’t believe growth for this next phase is going to come from catering to CT. if you’re past your initial stage of hype, you find pmf from onboarding the people outside this bubble
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nate
nate@akachacolate·
@munchPRMR it’s not just a crypto thing, filling out dozens of job applications always makes job applicants get jaded. hit rate is abysmal keep at it, you got this
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munch
munch@munchPRMR·
@akachacolate Yeah been realizing this Appreciate the reply fam I’m gonna focus more on this than just a resume
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nate
nate@akachacolate·
the best advice i can give is to lead with your strengths (which is rarely cold applying with a resume submitted through a job portal) do you have a strong network? go through a referral are you a cracked content creator? make something go viral for a place you want to work @munchPRMR you have over 20k followers, post a bunch of tweets (shitposts, hot takes, thought leadership) and dm people with affiliate badges at the places you want to work. distribution is super valuable to most startups (especially those that haven’t cracked CT), but the average hiring manager screening a resume probably has no idea how plugged into CT you are
munch@munchPRMR

I think I’ve applied to about 20-30 crypto related roles over the last 2-3 months and not a single one even wants to interview me I graduated college and am decently knowledgeable about this space It’s all I’ve done since I graduated I think it might be time to give up

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nate
nate@akachacolate·
@0x_cos i didn’t say incentives are bad, just that they’re changing if you care enough to read, this is pretty spot on from vitalik x.com/vitalikbuterin…
vitalik.eth@VitalikButerin

My first reaction to this was: "And that's why I just got my $2,725 check of fileverse tokens now that fileverse has grown to the point where my dad regularly writes docs in fileverse that he sends to me" My second reaction to this was: "I see how this makes total sense from a crypto perspective, but it makes zero sense from an outside-of-crypto perspective ... hmm, what does this say about crypto?" My more detailed reaction: There are many distinct activities that you can refer to as "incentivizing users". First of all, paying some of your users with coins that your app gets by charging other users is totally fine: that's just a sustainable economic loop, there is nothing wrong with this. The activity that I think people are thinking about more is, paying all your users while the app is early, with the hope of "building network effect" and then making that money back (and much more) later when the app is mature. My general view, if you _really_ have to simplify it and sacrifice some nuances for the sake of brevity, is: * Incentives that compensate for unavoidable temporary costs that come from your thing being immature are good * Incentives that bring in totally new classes of users that would not use even a mature version of your thing without those incentives are bad For example, I have no problem with many types of defi liquidity rewards, because to me they compensate for per-year risk of the project being hacked or the team turning out to be scammers, a risk that is inherently higher for new projects and much lower once a project becomes more mature. Paying people to make tweets that get attention, might be the most "pure" example of the wrong thing to do, because you are going to get people who come to your platform to make tweets, with every incentive to game any mechanisms you have to judge quality and optimize for maximum laziness on their part, and then immediately disappear as soon as the incentives go away. In principle, content incentivization is a valuable and important problem, but it should be done with care, with an eye to quality over quantity, which are not natural goals that designers of "bootstrapping incentives" have by default. If fact, even if users do not disappear after incentives go away, there is a further problem: you succeed from the perspective of growing *quantity of community*, but you fail from the perspective of growing *quality of community*. In the case of defi protocols, you can argue: 1 ETH in an LP pool is 1 ETH doing useful work, regardless of whether it's put there by a cypherpunk or an amoral money maximizer. But, (i) this argument can only be made for defi, not for other areas like social, where esp. in the 2020s, quality matters more than quantity, and (ii) there are always subtle ways in which higher-quality community members help your protocol more in the long term (eg. by writing open-source tools, answering people's questions in online or offline forums, being potential developers on your team). The ideal incentive is an incentive that exactly compensates for temporary downsides of your protocol, those downsides that will disappear once the protocol has more maturity, and attracts zero users who would not be there organically once the protocol is mature. Charging users fees, but paying them back in protocol tokens, I think is also reasonable: it's effectively turning your users into your investors by default, which seems like a good thing to do. A further more cynical take I have is that in the 2021-24 era, the "real product" was creating a speculative bubble, and so the real function of many incentives was to pump up narratives to justify the narrative for the bubble. So any argument that incentives are good for bootstrapping acquisition should be not judged on the question of whether it's plausible, but on the question of whether it's more plausible than the alternative claim that it's all galaxy brain justification ( vitalik.eth.limo/general/2025/1… ) for a "pump and dump wearing a suit". TLDR: the bulk of the effort should be on making an actually-useful app. This was historically ignored, because it's not necessary for narrative engineering to create a speculative bubble. But now it is necessary. And we do see that the successful apps now, the apps that we actually most appreciate and respect, do the bulk of their user acquisition work in that way, not by paying users to come in indiscriminately.

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Cos
Cos@0x_cos·
@akachacolate but those are your users though no one's gonna use most of the infra / chains / or defi apps without a reason to (except big names like aave etc)
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nate
nate@akachacolate·
the bulk of crypto retail has been getting rinsed for years as the industry matures this won’t change until they stop aping stuff for a quick flip and know what they’re buying airdrops are less lucrative and more strict. incentives are becoming more curated and sustainable no edge = higher likelihood to lose
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nate retweetledi
Monad
Monad@monad·
When you enter an agentic hackathon but the agent you ship takes your job
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nate
nate@akachacolate·
when does microstrategy implode?
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Jon Charbonneau 🇺🇸
Jon Charbonneau 🇺🇸@jon_charb·
Jon Charbonneau 🇺🇸 tweet media
vitalik.eth@VitalikButerin

There have recently been some discussions on the ongoing role of L2s in the Ethereum ecosystem, especially in the face of two facts: * L2s' progress to stage 2 (and, secondarily, on interop) has been far slower and more difficult than originally expected * L1 itself is scaling, fees are very low, and gaslimits are projected to increase greatly in 2026 Both of these facts, for their own separate reasons, mean that the original vision of L2s and their role in Ethereum no longer makes sense, and we need a new path. First, let us recap the original vision. Ethereum needs to scale. The definition of "Ethereum scaling" is the existence of large quantities of block space that is backed by the full faith and credit of Ethereum - that is, block space where, if you do things (including with ETH) inside that block space, your activities are guaranteed to be valid, uncensored, unreverted, untouched, as long as Ethereum itself functions. If you create a 10000 TPS EVM where its connection to L1 is mediated by a multisig bridge, then you are not scaling Ethereum. This vision no longer makes sense. L1 does not need L2s to be "branded shards", because L1 is itself scaling. And L2s are not able or willing to satisfy the properties that a true "branded shard" would require. I've even seen at least one explicitly saying that they may never want to go beyond stage 1, not just for technical reasons around ZK-EVM safety, but also because their customers' regulatory needs require them to have ultimate control. This may be doing the right thing for your customers. But it should be obvious that if you are doing this, then you are not "scaling Ethereum" in the sense meant by the rollup-centric roadmap. But that's fine! it's fine because Ethereum itself is now scaling directly on L1, with large planned increases to its gas limit this year and the years ahead. We should stop thinking about L2s as literally being "branded shards" of Ethereum, with the social status and responsibilities that this entails. Instead, we can think of L2s as being a full spectrum, which includes both chains backed by the full faith and credit of Ethereum with various unique properties (eg. not just EVM), as well as a whole array of options at different levels of connection to Ethereum, that each person (or bot) is free to care about or not care about depending on their needs. What would I do today if I were an L2? * Identify a value add other than "scaling". Examples: (i) non-EVM specialized features/VMs around privacy, (ii) efficiency specialized around a particular application, (iii) truly extreme levels of scaling that even a greatly expanded L1 will not do, (iv) a totally different design for non-financial applications, eg. social, identity, AI, (v) ultra-low-latency and other sequencing properties, (vi) maybe built-in oracles or decentralized dispute resolution or other "non-computationally-verifiable" features * Be stage 1 at the minimum (otherwise you really are just a separate L1 with a bridge, and you should just call yourself that) if you're doing things with ETH or other ethereum-issued assets * Support maximum interoperability with Ethereum, though this will differ for each one (eg. what if you're not EVM, or even not financial?) From Ethereum's side, over the past few months I've become more convinced of the value of the native rollup precompile, particuarly once we have enshrined ZK-EVM proofs that we need anyway to scale L1. This is a precompile that verifies a ZK-EVM proof, and it's "part of Ethereum", so (i) it auto-upgrades along with Ethereum, and (ii) if the precompile has a bug, Ethereum will hard-fork to fix the bug. The native rollup precompile would make full, security-council-free, EVM verification accessible. We should spend much more time working out how to design it in such a way that if your L2 is "EVM plus other stuff", then the native rollup precompile would verify the EVM, and you only have to bring your own prover for the "other stuff" (eg. Stylus). This might involve a canonical way of exposing a lookup table between contract call inputs and outputs, and letting you provide your own values to the lookup table (that you would prove separately). This would make it easy to have safe, strong, trustless interoperability with Ethereum. It also enables synchronous composability (see: ethresear.ch/t/combining-pr… and ethresear.ch/t/synchronous-… ). And from there, it's each L2's choice exactly what they want to build. Don't just "extend L1", figure out something new to add. This of course means that some will add things that are trust-dependent, or backdoored, or otherwise insecure; this is unavoidable in a permissionless ecosystem where developers have freedom. Our job should make to make it clear to users what guarantees they have, and to build up the strongest Ethereum that we can.

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Cassini
Cassini@Cassini0x·
Monad ecosystem is growing, and its increasing decentralization really motivates me. I added decentralization circles and ecosystem circles to PurpleRain. As the number of projects grows, I will continue developing it whenever I find the time. Believe in something
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nate
nate@akachacolate·
@intern been a pleasure man. excited to see what you end up doing next. whatever you end up doing, you’ll thrive
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intern
intern@intern·
Some personal news: I’ll be stepping down as Director of Growth at the Monad Foundation. I've been working on Monad over the last 3 years. I’ve spent the last 9 years in crypto and been full time in the industry since joining the VC team at CMS in 2020. After fielding 1,000+ startup pitches, I came across Monad and knew it was the opportunity of a lifetime. I went all in to help bring it to market. Building Monad from the ground up alongside Keone, James, Eunice, and the broader team has been the most rewarding experience of my career. We set out to build a decentralized, EVM-compatible L1 that truly scales. After years of work, it’s incredible to see that vision come to life. The tech is best-in-class and the ecosystem has 100+ teams full of builders ready for the next wave of users. I’m proud we built this with integrity, no shortcuts, and a long-term mindset. Monad is now in a position to succeed and in great hands, with exciting initiatives coming in 2026 from both the Monad Foundation and Category Labs. I’ll be transitioning into an advisor role and will remain actively involved in supporting Monad and the broader ecosystem. Excited for what's ahead - updates to come.
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nate
nate@akachacolate·
@opendanny a beer with you? count me in
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