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@akachacolate

marketing @monad | aux cord 🧙🏻

Katılım Mart 2022
203 Takip Edilen7K Takipçiler
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nate
nate@akachacolate·
our industry collectively uses way too many buzz words and struggles to distill complicated concepts and communicate them clearly to less technically savvy people so i'm gonna fix that by making this shit easier to understand and share lessons about marketing while i do so
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nate
nate@akachacolate·
@kaledora was very curious for a while who landed emily. great decision and you two will do great work together
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kaledora
kaledora@kaledora·
I started following Emily on X in 2023 and spent 2+ years scheming to get her to join Ostium. She has a unique combination of seemingly oxymoronic skills - growth hacker but data driven, savvy strategist but in the weeds executor, crypto native but web2 origins Super pumped to have her on the team!! Fun fact: I mailed her a gold bar with the words “redeemable for Ostium equity” engraved on the back as an offer
Emily Lai@emilylai

I've joined Ostium to lead marketing! There is a massive market opportunity ahead using blockchain rails to build better financial platforms for traders and investors globally I first met @kaledora in 2024 at Bangkok Devcon. In 2025, I visited the @ostium office where she looked me dead in the eyes and said she wanted to build a $10B company; I asked where can I send my (small) check. After a few months of learning more about the team and vision, I joined full time in March. Angel investor to employee arc activated What excited me most came down to the people, product, and vision: - The infrastructure was intentionally built to disrupt the opaque broker space and better serve digitally native traders around the world - Over 19m people trade CFDs, companies like IBKR are valued at $150B - market size is bigger than this channel - Passionate, intense co-founders that care a lot. War time mode CEO and CTO doesn't turn off. Yes, @contrarianmarco showed up in a suit in our first call - Getting to work with a cracked team of engineers, product developers, quants, and traders - supported by some of the best on the cap table - Top 20 revenue generating protocol in the whole industry - White glove customer service, a team focused on retention and users - @FlowTraderTM honestly needs to sleep more - Some more major product and partnership announcements in the works In the last two months I've been here, we've started running growth experiments across 8+ channels, brought on two more senior growth marketers, listed sixteen new assets, revamped the liquidity engine, and announced a data partnership with a major exchange. I'm having fun and there's a lot more work to do. Looking forward to this next chapter. If you're a user, trader, or growth marketer - dms are open

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nate retweetledi
The Pipeline
The Pipeline@pipeline_xyz·
Lessons for builders - mega thread⤵️
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nate retweetledi
Monad
Monad@monad·
MON trading is now live on @Revolut
Monad tweet media
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nate
nate@akachacolate·
free @monad is dominating my feed more than dianna russini
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nate
nate@akachacolate·
@monad habibi went to nyc?
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threadguy
threadguy@notthreadguy·
at some point in every good mans life they try to long baba
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Jarrod Watts
Jarrod Watts@jarrodwatts·
Excited to share that I've joined the @monad foundation as Lead AI Engineer! Crypto is at a pivotal moment, with a real chance to become the economic layer of an internet being reshaped by AI agents. I'll be working to make that happen on Monad.
Jarrod Watts tweet media
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will is 发浪
will is 发浪@livingwithwill·
I got to sit down with one of the greatest marketers you’ll ever have the privilege of meeting or listening to 👑@akachacolate from @monad Check it out 👀👇 5:16 The trenches 13:36 Lessons from DeFi summer 16:44 What’s crypto marketing’s disconnect with builders? 22:43 Twitter’s interesting because I’ve always hated Twitter 24:14 Incentive programs and why we might not see a HyperLiquid type airdrop again 36:08 The three verticals that matter crypto in the next 2 years 42:55 How to outcompete in an emerging industry 49:49 We’re marketers not doctors, no one is going to die
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Monad
Monad@monad·
"you should do an april fool's joke"
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nate
nate@akachacolate·
high key annoyed about AI because my competitive advantage was being able to read/write/research/do things generally faster than the average person Everyone else suddenly leveled up overnight because of Claude and ChatGPT
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Monad
Monad@monad·
so it appears there are only like 48 of us left on here
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nate
nate@akachacolate·
i love that nikita doxxed locations for twitter accounts perfect balance of not doxxing identity but revealing larpers and slop
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nate
nate@akachacolate·
@emilylai congrats emily! best of luck in the next chapter
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Emily Lai
Emily Lai@emilylai·
Life update! After 4.5 years, I'm moving from CMO to a strategic advisory role at Hype. I've had a front row seat to 212+ crypto companies here and the space is now at a crossroads I want to be closer to. Institutional “adoption” is lending credibility, defi primitives have proven pmf, and AI is reshaping how we live and work. It’s been exciting to explore what this all means I'm proud to have seen Hype grow since joining in 2021: - Team size doubled - 4 awards won by our creative and campaign teams - 13 service lines built and running - 71% revenue CAGR across multiple market cycles - Watched talented people grow into heads of departments, VPs, and senior leaders <3 This will be an epic year for the company and clients. There's no better crypto go-to-market partner than Hype. Growth marketing and distribution is one of the most in-demand needs right now, and the team is fully primed for it. More to come soon on what the AI team has been building As an advisor, I’ll still be contributing to launches and strategic calls. Beyond that, I’m taking space to think, learn, and go deeper on how to best build towards the future I want to live in
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nate
nate@akachacolate·
@seyong fee complaints are rarely legitimate when it comes to driving user adoption/retention behavior. it’s just noise. far more important product features and ux improvements you guys can focus on
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se@seyong·
same ppl that complain about fomo fees have been paying twice that to other apps/terminals for years 😭
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