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Hi, I'm Morgan, and since I have a lot of new followers, I thought I'd take a minute to say hello and introduce myself 👋
And...let's start at the beginning. I was born in Berkeley, California but now live in North Lake Tahoe.
My favorite thing in the world to do is ski, so yes, winter is my favorite season, the snowy wilderness is my happy place 🧘❄️
My second favorite thing to do is hiking and backpacking, getting out into nature is my reset, and I moved to Tahoe because I wanted to make it a daily thing.
I don't drink alcohol, and I'm not a big restaurant guy, so dinner and drinks isn't my jam. I'd much rather go skiing or hiking with friends, than hang out at a busy restaurant. This is also why cities aren't really my thing, I would always rather be in nature.
I am the cofounder and CTO of Bold Metrics, think of us like the Intel Inside of Body Data. We use AI to help apparel brands and retailers reduce returns, and give them access to data they've never had on their shoppers. We're changing the way some of the world's biggest brands make clothes, and making a major impact on sustainability 🌎🍃
You might not know this, but over 50% of apparel returns end up going directly into a landfill or incinerator 😬
So if you're crazy about recycling, but you buy two sizes and return one when you shop online, you might have a much bigger carbon impact than you think.
As a founder, work is my life, and I'm damn proud of that. I've never been much of a work/life balance kind of guy. I love to work, am incredibly passionate about what we do, and I work a lot.
We are changing the world at Bold Metrics, it's an incredible feeling, and I am so proud of the amazing team we've built over the years 🙏
You'll probably see me tweet a lot about different agentic coding tools and workflows on X. I test anything and everything because I want my team to always be able to use the latest-and-greatest. But at the same time, I know, if they have to constantly test and switch tools, that would be pretty time consuming, so I test, test, and test some more.
As a founder, my greatest joy comes from building and growing our team, and watching them thrive. Creating a great culture for engineers is something I'm always thinking about, and always trying to improve on.
I see engineering as a creative discipline in many ways, and I strongly believe if you build a great culture, engineers can do such powerful and creative things, that yes, only a human can do.
Growing up in the Bay Area I fell in love with some of the amazing neighborhoods in San Francisco. I've been lucky enough to get the chance to acquire domain names, or as I see it - digital real estate, in some of the best neighborhoods in the city 🌁
Here's some of the digital real estate I own in SF - PotreroHill.com, MissionBay.com, RussianHill.com, and my absolute favorite neighborhood in the city - PresidioHeights.com.
I love travel, and love learning languages. I started learning Spanish when I was three, and for the last few years I've been studying Japanese on and off. Currently I'm studying for the JLPT N5 test which I hope to take this year 🇯🇵
Last but not least, I donate to a number of charities, that I care a lot about and highly recommend to anyone trying to help make an impact in the world.
Here's the main charities I donate to monthly:
🐈 Blind Cat Rescue - @BlindCatRescue
🌲 Sierra Club - @SierraClub
🐦 American Bird Conservancy - @ABCbirds
🥾 Tahoe Rim Trail Association - @TahoeRimTrail
Oh and since my pfp doesn't quite show what I look like, here's a photo of me from a recent backpacking trip on the Tahoe Rim Trail.

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