Mos Kerry Clement

It's not enough to know your competitor just published a great new #blogpost or #whitepaper. You need to step back and assess their entire body of work to generate meaningful insights that will inform your own work.

@GoldManeDesign Spot on, Ilona. Marketing works when it creates trust and connection, not just transactions. One relationship I’ve built is with readers and followers. Through consistent, helpful content that genuinely solves problems, trust grows naturally.

"Marketing is not about selling. It’s about building relationships." ~ Seth Godin This is Marketing The best marketing doesn’t feel like marketing at all. What’s one relationship you’ve built through your work? 🦊 💚

@TheSagguCopy Qualified leads are filtered through clarity, confidence, and upfront signals. Hope alone is a weak strategy. .

You just wasted 45 minutes of your life The call started great - Joking around a bit - Discussing problems - Building real chemistry Then you got to the price... "Oh that's too much for me right now" *Soul left the body* You smile and say: "no worries, let me know when things change. But inside? You're furious Not at them At yourself Because deep down, you knew it You knew at minute 5 they probably couldn't afford you But you stayed on the call anyway Why? Because you were "hopeful" And it would've been weird if you called them out But the problem is... Hope is not a qualification strategy nor a money making strategy Here is the truth about "Qualified Lead Scarcity": It's rarely a scarcity of leads It's a scarcity of courage You're scared to ask the hard questions upfront because: You don't want to seem "salesy" You're afraid they'll say no So you avoid the budget conversation You spend 45 minutes giving away your best thinking for free And at the end? They ghost Or worse, they hit you with the "$X is too much" line You didn't get "qualified lead scarcity" You got exactly what you asked for Which was nothing The Fix: Preframe in Public, Not Just on the Booking Page Most coaches only start qualifying at the call That's too late Real preframing happens in your content Weeks before they book - Your tweets - Your newsletter - Your lead magnet Every piece of content should quietly signal one thing: "I'm expensive. I'm busy. I only work with serious people." The result? The tire-kickers read your content and think: "This person is intense. I'll just follow from afar." The serious ones read it and think: "Finally. Someone who doesn't waste time." You aren't a free consulting service. You're a business owner Qualified leads aren't found. They're filtered.

@TheSagguCopy That is true. Progress begins with action, and clarity emerges through doing, not waiting for perfect plans.

@MosClement You don't need to have it all figured out Just take the first step and figure it out as you go

Most beginners waste months planning. Successful creators do the opposite. They start messy and improve fast. Your first posts won’t be perfect, but they will teach you everything.

@JenBridgesRD Yes, yes, Absolutely! May your efforts be blessed and fruitful.

@MosClement Thank you for the kind words, Mos. As the saying goes, "From your lips to God's ears!" 🙏😅

New year = New me! I used to post mostly content marketing/reputation management/online privacy stuff on this account. But, going forward, this will be a strictly personal account. However, I'm always happy to share my opinions about my former industry!

@SeriousBloggers @RyanBiddulph Strategy focuses energy, prioritizes actions, and converts work into meaningful results.

Strategy turns effort into progress.

@fercaton Inspiration alone doesn’t produce results. Learning vicariously only works when paired with deliberate action, otherwise, it’s just observation.

Sure, your environment matters, but it's no magic wand. Follow geniuses all you want, but if you're lazy, nothing changes. Neuroscience calls it "vicarious learning," but without action, you're just sightseeing.

@fercaton That is correct. Treat entrepreneurship like a calculated investment: assess costs, expected returns, and risks before committing time and money.

Starting a business can change your life, sure, but it can also tank your bank account if you’re clueless. Before jumping in, calculate ROI like you’re picking between Netflix and HBO.

@fercaton That's it. Real learning is experiential. Mistakes are not failures, but feedback. Dive in, process, adjust, and progress naturally.

@MosClement Overthinking is like trying to learn swimming without getting wet. Spoiler: you can’t. Neuroscience calls it "active learning": you mess up, process the mistake, improve. So, less drama, more splashes.

Most new bloggers move slowly because they overthink everything. The ones who succeed start fast, publish often, and learn publicly. Momentum beats perfection every time.

@RyanBiddulph Serve your audience first. Understand each platform’s mechanics, craft content for readers, and organic reach follows naturally.

Seek not to control the algorithm because you cannot. Give it what it wants to communicate directly with your ideal reader. Apply this concept to Google, X, Facebook and LinkedIn. Drive organic blog traffic by learning how each site works. #bloggingtips

@comet__band Exactly.

@MosClement yeah the process is the whole thing for us

I'm changing direction. I was originally running this account as leadgenpenn. Talking all things outbound sales. Now, this account is about Comet. I’ve been writing songs for the last decade and Comet is the band I've formed whilst living in Bali. This will be a simple, honest feed documenting the process of writing, recording, and releasing our first album. All behind-the-scenes stuff. You can get a flavour for it here: instagram.com/cometband/ I hope you stay for the ride🤘

@AideyanDaniel Spot on!

@MosClement Stacking these elements together changes the equation. And this ties deeply with our identity architecture.

Prolific publishing works best when volume, relevance, interconnection reinforce each other. 3 things amplify effect: Topical clusters Link new posts to related older ones to strengthen authority in ur niche. Evergreen depth Update high-performing posts so they keep ranking

@ForrestNode 👍

@MosClement Recognition is visibility. Opportunity is leverage.

Educate on volunteer reality: 'We won't forget you' → 'good luck.' Learn fast. Your lesson? #Web3Tips

@AnthonyGaenzle My pleasure, Anthony.

@MosClement Thanks, Mos!

Building your personal brand can be frustrating. It’s all about showing up. Even at 90 days, you’ll want to quit. Dedicate a full 12 months of focused energy. Document where things stood when you started so you can zoom out in 12 months to see how far you came.

@AideyanDaniel You're right about that. Strategy without execution is just intent. Those 3 elements compound into real growth that scales naturally.

@MosClement Consistent action, value creation, and connection... You have freely served up a masterclass of information - cos strategy is only a wish until it aligns with these 3. Momentum, Network effect - are the compounding rewards from the 3 elements you just named right here.

@AnthonyGaenzle I couldn't agree more, Anthony!

@MosClement Keeping track of those small wins shows you have it in you to keep winning!

@AideyanDaniel Haha, love how you put it!

@MosClement Yes. Behaviour is designed to be reinforced through repetition. We are "animals of habit".

The architecture of commitment: • State it specifically. • Make it public. • Remove the exit option. • Execute. • Report completion. Five steps. Repeat until identity locks.

@GoldManeDesign I'm happy to contribute, Ilona!

@MosClement Exactly - "product-market fit first" is the core of Godin's lock-first philosophy. Starting with the audience and their problem saves so much wasted effort later. Thanks for nailing it so clearly, Mos! 🦊 💚

Built a product and trying to find clients? 🛑 You’re doing it backwards. “It doesn’t make any sense to make a key and then run around looking for a lock to open.” ~ Seth Godin What do you usually start with - building the product or understanding who it’s for? 🦊 💚

@AideyanDaniel You got that right, 💯%!

@MosClement "Hesitation is not neutral". This is so true. A lot of people seem to think it is - and this is where many lose the velocity to execute. Stalling is negative motion, because the market is not stagnant.

Many founders do not realise that hesitation comes with a cost - they think it's just harmless delay. Tomorrow's edition of The Courage Economy newsletter will change that, as it will show you how to calculate the cost of hesitation, and the architecture to stop. If you're not subscribed, this is the best time to - danielaideyan.com/the-courage-ec…