Motoko Hunt

ICYMI: APAC Search Strategy Goes Beyond Google & Baidu. via @motokohunt: hubs.li/Q04dJ8B90 #Google #SEO

Shoppers aren't impressed by AI-generated marketing Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to Dec 2025 data from Klaviyo and Datalily. emarketer.com/content/shoppe…

Google's @dannysullivan on commodity vs non-commodity content seroundtable.com/google-commodi… via @marthavanberkel and @gaganghotra_ and others

I’m really excited and honored to be judging the Global Search Awards again this year! The Super Early Bird deadline is 23 April. All the details can be found on the website globalsearchawards.net #GlobalSearchAwards #SearchMarketing #DigitalMarketing #SEO #PPC @dontpanicevents

My new article is out on @sengineland 🙌 Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used. How AI search defines market relevance beyond hreflang searchengineland.com/ai-search-mark…

Paid Search Association (PSA) is hosting Paid Search Association: Meta Ads for Lead Gen. Make sure to attend it on April 23. linkedin.com/events/paidsea…

🎟️Thinking of going to the brightonSEO/HeroConf in San Diego? Enter for PSA's FREE TICKET give away here 👇 forms.gle/Hi9NqLikccr7mX… The competition ends soon. ACT NOW!

Martin and Gary from the Search Relations team unpack how Google’s crawling infrastructure is really built and operated.​ Listen here 👇 youtu.be/JpweMBnpS4Q?si…

Big Discover drop but Google search is relatively stable -> Reach (The UK’s largest commercial news publisher) explained Google Discover traffic dropped by 46% in the second half of 2025 but overall Google search traffic is stable "Chief executive Piers North told investors Google Discover traffic to Reach sites was down 46% in the second half of the year as the platform prioritizes more user-generated content and video. Press Gazette reported in late 2024 that Google Discover had become Reach’s biggest single referrer of traffic." "Wider Google search traffic is “relatively stable” but “still a little bit under pressure”, North said, despite AI summaries being added to the top of many search results." pressgazette.co.uk/media_business…

📢Attention PSA Members! 📌 We are kicking off FREE TICKET give away today 👇Enter here for your chance to win a free ticket forms.gle/Hi9NqLikccr7mX… This competition ends on April 3, 2026

Thrilled to be judging the European Search Awards again! Got a standout campaign? Enter now and show the industry what’s next! Download your entry form now!: europeansearchawards.com/download-entry… Final deadline: 19 February #EuropeanSearchAwards #Innovation #CallForEntries @dontpanicevents

Google Search is now using #Gemini 3 Pro to generate AI Overviews for complex queries. That means tougher questions, different reasoning behavior, and new source-selection patterns. Here’s what changed and why it matters 👇 searchengineland.com/some-google-ai…

🌟My new article is out on @sengineland 📢 🌎🌍🌏International SEO in 2026: What still works, what no longer does, and why searchengineland.com/international-…

Always interesting to see how links are handled by browsers. That can definitely impact downstream traffic. Well, Firefox just launched link preview in the stable version of the browser. Long-press a link and you see a popup with more info about the destination. And... if activated, you can see an AI summary of the destination page (bullets). Chrome does not have this live yet, but you can activate a flag in Canary to see something similar in action. It's not super stable yet, but you can trigger it. Just something to keep in mind as sites always want more traffic, and link previews can impact traffic (especially if there are AI summaries in the previews). Screenshot of Firefox below and Chrome second (again, with the flag active).

Key stat: Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center. emarketer.com/content/chatgp…

You worked very hard in 2025. Now it's time to showcase it. Enter the European Search Awards and let your campaigns inspire the whole industry. ✨ Early Bird entries are now open! europeansearchawards.com/categories/ #EuropeanSearchAwards #SearchTrends #CallForEntries @dontpanicevents

ICYMI: Streamline your Search Console analysis with the new AI-powered configuration developers.google.com/search/blog/20…

I'm honored to be included in this great company of SEO minds! @sejournal searchenginejournal.com/seo-experts-of…

I’m delighted to be a judge at this year’s European Search Awards 2026! These awards are among the most recognised & respected in the search industry. #EuropeanSearchAwards @dontpanicevents #EUsearchawards The Super Early Bird deadline is the 22 January. europeansearchawards.com/download-entry…

Google announced the December 2025 Core Update! " This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. " status.search.google.com/incidents/Dsir…