BROGILVY | Copywriting Maximalist

Whenever I'm reading long copy, the 1st couple lines give me a BIG tell about the writer: "CW Noob or CW Veteran" What's the tell? It all comes down to something I call... "Idea Settling" And it's something I've never seen anyone else talk about before... (cont...)

@ClassyCopy @pspfrench No I was a loan officer in a previous life, was looking to apply direct response to real estate, and found him.

@NYCWritesCopy @pspfrench Bro, how did you discover Fletcher's book? Was it during a closed-door Agora meeting or something?

If you could send one book to every person who wanted to become a copywriter, what would it be? Not the obvious answer. The one you would send to yourself back at the start.

A timeless classic.

@pspfrench Love that guy. Probably one of the best small business books that no one's ever read as well.

"Never has there been a more timely, more important text, to join the fight against THE BULLIES (coaches, trainers and gurus) who insist, "Failure is your fault" because you refuse to cold-call prospect, hunt, annoy, or present yourself in the many DEMEANING WAYS that they say "is required of you" to be successful." Noted ✅

Marx too, believed he was living during “late stage capitalism”. George Gilder critiqued this idea. He called it “the eschaton” — this idea that we’re living in the final end times — and that it’s an error mainly stemming from too much ego, to put it bluntly. The idea “this is the end” has more to do with one’s the desire to feel important — that you are the main character in the final chapter of capitalism — than any rigorous reading of history.

@StefanGeorgi A+ wholesome poasting.

Yesterday my 8 year old daughter hit her first home run ever at her softball game. Not over the fence but a blast into the outfield. Sailed over the heads of the other girls and she rounded the bases with ease. Only two other girls have hit a home run all season, and she was the third. So it's not like a super common thing. Last season (also in 8u), none of the girls hit a home run and our team actually went to the championships. But anyways... The joy I felt as all the other girls came out of the dugout and greeted my daughter at home plate - and the happiness that came from seeing the beaming smile on her face as they gathered around her... The depth of those feelings are indescribable. And what makes it really special is that I've watched her putting in the work. This is her third season. We practiced a good amount the last two seasons. But this season, something has shifted. She wants to practice every single day/night and I oblige. So after bedtime with my 1 year old - we go find a park nearby where there's an empty field (or just find a grassy field if no ball fields are available) and practice for hours. We get home and she wants to practice more. She's out in the yard throwing balls into the net I set up two seasons ago - and that, until this season went completely unused - and catching them when they bounce back. And mind you: I'm not pushing any of this on her. I know she's 8. I'm not thinking about stuff like college. I honestly don't care if she goes to college or not. I'm not making her practice. Right now, she just loves it, and I love getting to spend time with her. And seeing moments like yesterday morning, where it's obvious that all her hard work is paying off, and she really "gets" that it is too... It's such a rewarding and fulfilling feeling, one that I hope as many of the men on here as possible get to experience in their lives too.

@nickrgrs phew.

2 things matter for content to actually convert people into buyers 1: message is dialed in to touch on pains/desires so perfectly, people are almost forced to pay attention 2: the volume of this message is so high they literally cant get away from you simple as it gets

@peterboghossian But why now? Academia is largely populated by people who benefit from the replication crisis, and as a result, have no desire to "speak first".

Prediction: The replication crisis will unfold like #MeToo. Everyone in science knows how bad it is, but nobody wants to speak first. Then it all comes crashing down.

@commonsenseplay “Writes weekly articles for Zero Hedge” This is simply one of the best fintwit memes

I built my position in $TLT At the end of 2025 after a +95% run in stocks for the preceding 12 months. Since then, it’s down ~1% - but the monthly yield keeps me in profit with my original position. Nothing about my thesis has changed. The Iran-driven oil spike? Noise. The real story: - Jobs market weakening - Consumer slowing - Private Credit cracks forming - Delinquencies rising - Housing completely stalled Rates are coming down. The incoming Fed leadership + massive refinancing needs over the next 12–18 months make that inevitable. Say what you want - I’ll judge this position in December 2026. This was always a 12-month thesis. Long bonds are 50% of my portfolio. I’m betting they outperform equity indexes in 2026.

@SuzLoNo @peterboghossian We’re saying the same thing.

@NYCWritesCopy @peterboghossian Its part of a picture and if one nationality has a rape rate 300 times higher than others you can decide not to let people in for example

I am opposed to releasing net cost and rape data unless it includes net POSITIVES from immigrant groups (Japanese & Sikhs). This lumps all immigrants into a net negative group, which is not reality. It fuels rank anti-immigrant bias and muddies public policy decisions. STOP IT.

@AnAn90426221 @peterboghossian My point is the data given above is sufficient by itself to make a clear and logical policy decision. No need to muddy the waters with other “considerations”.

@NYCWritesCopy @peterboghossian @peterboghossian is asking to publish detailed statistical crime/economic/social data by immigrant ethnic group Do you support this? Can't tell from your comment

@SuzLoNo @peterboghossian You cannot clearly identify problem nationalities by rapes per capita alone? lol c’mon gimme a break

@NYCWritesCopy @peterboghossian i read it the other way - that he wants the positive migration stories, Japanese etc on there too so that we can clearly identify the problem nationalities and focus on them with data driven decision making

@billybinion “watching people gleefully mock a woman for having to start over at ~60” is such an incredibly disingenuous way to frame the obvious issue at hand

I didn’t like USAID. But watching people gleefully mock a woman for having to start over at ~60 is bleak. You can disagree with someone’s politics without losing basic empathy. The internet has broken a lot of brains.

@chrisorzy x.com/NYCWritesCopy/…

From what I understand, creative strategist is just the new term for copywriter

@Liface When I wrote this, I could think of 2 people who are doing this well. You were one of them, which I why I wrote, “great at pitching” under #1 as my qualifier haha

@NYCWritesCopy Yes, most will not listen, BUT you only need x number of clients (for AI). I still think the market is ripe. The key is not to pitch AI, but rather solve a business problem for them.

This is exactly like the pre-2020 biz opp pitch: "just do email marketing for local businesses, bro!" Problem is, of course, two-fold: 1. You're pitching to a stubborn audience, so you got to be great at pitching. Really tough if you're brand new. 2. Your average local business owner doesn't give a fck about email marketing loll. The psychology is "off": Your average local business owner used to work for someone else -- hated it -- and has now simply replicated their old job under the guise of "entrepreneurship". e.g., guy used to cook at a restaurant -- hated his boss -- now owns his own restaurant. By their very nature, they are NOT marketers. They don't spend their free time reading about direct response, cold traffic conversions, new AI tools, etc. That is a distant world they don't care about, for better or worse. That is also why the age-old direct response wisdom makes more sense: The best potential clients for copywriters is...drumroll...businesses that already hire copywriters. Same holds true for "email marketing". Same with "AI tools". New trend, same lesson. phew.

@sonny8s preciate that 🙏

🎯🎯🎯🎯 spot on as usual

The guy I'm thinking about in my post above is my Father -- a restaurant guy. His idea of "optimization" was whether the new chef he hired could make the chicken carbonara 95% as good as him -- not following up on old leads with AI chatbots. I would HATE trying to pitch AI tools to him. Absolute dead end lmaoo.

@NYCWritesCopy 🎯🎯🎯🎯 best take i seen on this. weird how its never to use it for yourself but to try and convince other biz owners (most of whom no growth mindset/laggards etc) of new thing. if its so great use it for yourself x.com/sonny8s/status…