Nal

Update: appeal denied. No explanation. No specifics. Just “a level of risk we’re unable to support.” A real UK business - registered company, UK manufacturing, UK fulfilment, real customers. All wiped out and held to a 365-day funds reserve over a “risk” they refuse to even name. @harleyf @ShopifySupport please assist.

Yesterday Shopify terminated our entire store with no warning and no specifics, no chance to fix a thing. We're a legitimate UK business with real manufacturing and local fulfilment. Appeal submitted, no timeline, no comms. @harleyf @ShopifySupport @Shopify Need some help on this please, all our funds have also been held. We'll fix anything that needs fixing If you've been through this, please RT 🙏

@FedotOff90 GEMINI

Gemini 3 just dropped yesterday… and if you run ecom, you better lock the f*ck in. I’ve spent the last 5 months testing every major AI model for ecom Claude Sonnet 4.5 GPT-5 DeepSeek R1 Higgsfield All killers. All useful. But Gemini 3? It’s a complete shift in how ecom brands will operate. Here’s what I saw in the first 48 hours: → It identifies winning ad angles in seconds (shit that used to take agencies weeks) → It breaks down competitor funnels with scary accuracy → It rewrites hooks in your brand voice without losing tension → It builds offer variations that actually convert, not generic template trash → It generates new creative concepts faster than you can test them This isn’t “AI that helps.” This is “AI that replaces 3 people on your team without blinking.” I ran it through 150+ creative tests, 12 funnels, and 40+ product angles. The results were insane: 5 new creative concepts that hit above 1.7 ROAS on cold CPC dropped 22% on two of my testing campaigns It found competitor patterns inside Gethookd that I didn’t even see It generated STATIC ads that looked handcrafted — not AI-goo It gave me 20 hooks from one single winning angle (no more blank page syndrome) And here’s the part nobody is ready for: Your competitors who adopt Gemini 3 early will scale faster than you can react. Not because they're smarter… But because their creative volume just multiplied overnight. Ecom is a speed game. If you’re still: launching 3 creatives a week guessing angles manually analyzing competitors spending days writing scripts relying on outdated product research methods …you’re gonna get buried by brands using Gemini to pump out: 50 creatives a week 6–8 new angles every Monday daily funnel audits real-time offer iteration instant competitor teardown This is the “GEM” moment for ecom — the same way Meta’s GEM update punished slow advertisers, Gemini 3 is about to punish slow operators. If you want to stay relevant in 2025 ecom: Start using AI as your creative engine Build systems around it Scale faster than your competitors can blink And if you want the exact Gemini prompts I’m using to generate high-performing angles, hooks, scripts, and PDP upgrades: Connect with me Comment “GEMINI" and I'll send it over.

@kamhossieny Exactly bro

@Nal738 taxes won’t kill you, but surprise taxes will. 😅

Nobody talks about taxes when getting into ecom. Your store does well, and suddenly you’ve got HMRC, VAT, sales tax, and all kinds of shit you weren’t prepared for. Here’s what I wish I knew earlier: • Keep business and personal completely separate • Set aside money from profit before taxes - don’t touch it • If you’re in the UK and doing numbers, register for VAT on time and get the right accountant/tax advisor to help you out (helps keep things from getting messy later and to stay organised) • Ideally, hire an accountant who understands ecom to some extent - not your mum’s guy who does hair salons Paying taxes is painful but it isn’t the biggest problem - not being prepared is And when you don’t plan for it, the tax man will happily wipe out your whole Q4 profit.

Everyone wants a winning product. Nobody wants to test 15 losers to find it. That’s why most people stay stuck at zero.

Most people don’t have a scaling problem. They have an offer problem. If people aren’t converting - fix the offer before you put more ad money at it. Here’s how we create offers that convert cold traffic: • Add urgency (limited stock, expiring bonus) • Quantity bonuses (free guide, free gift) • Make the 2+ bundle a no-brainer over 1 unit • Show why they need it NOW - not next week • Use social proof that reinforces desire, not just “good product” Most brands try to scale an average offer with better ads. Flip it. Make the offer irresistible, and average ads may still convert. Comment “OFFER” and I’ll send the exact template we use when crafting offers.

@FedotOff90 Not true in my experience. I’ve had ads with less than 3% CTR perform incredibly well.

Kill any ad with a CTR below 3% after $200 spend. No exceptions. Poor performers poison your pixel

This has saved us thousands in chargebacks but I’m telling you for free: If you run an ecom brand, especially with longer shipping times - set this up ASAP Here’s the exact email flow we use to reduce chargebacks before they even happen: 1. Create a Klaviyo flow triggered 3-5 days before your average delivery time 2. Subject line: “Your order is almost there” Inside: - Friendly update - Tracking link - What to expect on delivery - Support email 3. Then, send a follow-up 2 days later with helpful info: - How to use the product - Social proof to reinforce that they made a good purchase This does 3 things: • Stops “where’s my order” emails • Reduces the amount of chargebacks from frustrated buyers • Boosts post-purchase trust It’s boring. But it works.

Your ad isn’t dying because the product sucks. It’s dying because the creative doesn’t do its job. Here’s how we structure winning creatives that convert cold traffic: 1. Hook the right emotion fast with audio and visuals - this is the most Importsnt part. 2. Show the product in action 3. Make it relatable - speak like you’re the customer, not a copywriter, most people struggle with this. It doesn’t matter how good you think an ad is, it’s how good the ad is to your target audience. 4. Add social proof - reviews, before/afters, TikTok style “I saw this everywhere” 5. End with urgency - limited stock, fast results, or FOMO Obviously this structure is good for a certain type of ad. Don’t sleep on ugly ads though! They are great. Simple and boring scales.

Don’t wait too long to start hiring.. Your first VA costs less than your daily ad spend and YES training them can be a bitch at times, but once that’s out the way, you are gonna save so much time. Stop being the customer service guy forever. You’re losing money pretending to save it.

@Ryanxahmadd Let’s go brother 🔥

First sale lets gooo

Always surprises me how many people get into ecom thinking they’ll cash out a fortune in a month. Truth is it’ll probably take you 6-12 months just to figure shit out, burn money, and get decent at making ads. If you aren’t in it for the long run, pick something else. Ecom pays, it pays a lot, but it tests you first.

The richest men in the world are: 70–80% Entrepreneurs 10–15% Investors 1–2% Entertainers & Athletes 0% Employees Nobody got rich with a salary. It’s a scam.

Quick look at the backend of one of our testing stores - 80% of customers are buying more than 1 unit 👀 This boost in AOV lets us spend way more confidently on ads while staying profitable. Make buying multiple feel like a steal. Here’s how: - Volume discounts - Free gifts for 2-3+ - Free shipping thresholds - “Most people buy x” messaging - Inflate 1-unit price to make 2+ look better - Test everything Only works when it actually makes sense to buy more - DO NOT FORCE IT! #ecom

I’ve had terrible experiences with using PayPal in the past on my stores. Recently spoke to a few guys who recommended we use it as long as shipping times and customer service are transparent and good. Does anyone have thoughts on this topic?

The scaling method which took my store to six figures per month in revenue: Scaling isn’t just cranking the budget 2x and hoping for the best. Here’s what actually works for me: • I usually test in ABOs to try and find winners while vertically scaling every 2-3 days. • Then duplicate the winners into new CBOs while keeping the original ad inside the ABO (as long as it remains profitable) • Raise budgets by 20-50% depending on how well it’s performing Might seem simple and boring, but boring scales. Most importantly: don’t scale if your offer’s not cemented. Weak offers just burn money faster.

How to Handle Returns Properly: Returns suck. But it’s part of the process and if you handle them right, you’ll save on a lot of potential losses. Here’s how we do it: 1) Start with a good quality product from a reliable supplier (I’ll make a separate tweet on finding good suppliers soon) 2) Have a clear SOP for returns. Every email should get handled the same way. If it’s a VA doing this, make sure they are properly trained to do so. 3) Figure out what the damage/issue actually is: slightly busted/missing/fully broken etc.. 4) Offer partial refunds at first (15-30%) & let them keep the product (most customers will be happy with this and leave it at that) 5) If it’s destroyed, missing, or they aren’t happy with the partial refund, send a free replacement. Still cheaper than returns. If you want to build a good brand image, have good customer experiences (which are all very important for the long run), this is the way If you’re not building a brand and wanna go down the slightly sketchy route, you can have customers return it to China (most won’t bother and just keep it). I don’t recommend it, but lots of people still do it.

@lcthegreat01 @newts_nx That’s a really good idea!

@newts_nx I would give it a prompt to keep the same answer but remove the dashes!

If only chat-gpt would stop using dashes in every answer, I wouldn’t spend all night removing them from my copy

Most dropshippers only focus on getting the sale. Then they wonder why they have so many chargebacks, payment holds & repeat purchases never happen. Your post-purchase flow matters. Here’s how we do it: - Set up post-purchase email flows that update customers on their order every few days. Keeps them in the loop so they don’t spam you. - Consider a quick care guide or some tips on how to get the most out of the product. Makes you look more legit and builds trust. - Offer a discount for next order once delivered (can be in the form of a thank you card) - Use reviews & UGC in post-purchase emails. Reinforces they made a smart buy. Happy customers = more repeat sales, fewer refunds, and fewer chargebacks. Most people sleep on this.