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Nancy James
569 posts

Nancy James
@Nancy_Jays
Helping Freelancers & brands grow with clarity| content strategy & systems | I make freelancing feel like a brand, not a hustle.
Bee Land Katılım Mart 2022
265 Takip Edilen189 Takipçiler

@iamzakkyDGreat The value should be obvious so the offer still carries what it offers
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People entering your DM saying "How much?" is not a problem. It's a symptom. The problem happened on your page before the DM ever started.
When someone comes accross your product or service content, and then decide to send you a DM, by the time they sends "how much?", they've made three quiet decisions:
1. I want this product.
2. I'm not sure it's worth what I imagine it costs.
3. The price will determine whether I proceed.
That third point is the entire problem.
In a brand with strong positioning, the price is not the deciding factor.
Because the brand has already established why the value exceeds the cost.
The "how much?" DM that converts is from a buyer who's already decided she wants it.
The one that doesn't convert is from a buyer using the price to make a decision your brand should have made for her already.
Build the page so the value is obvious.
The DM ratio changes.
How many 'how much?' DMs have you had this month? How many converted?
That ratio is your positioning score.
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@Nancy_Jays That's the problem most professional faces, they don't niche down to a specific skills, making it difficult for those who needs their services to make a choice.
Time to be specific about who you serve.
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Nancy James retweetledi

Most businesses waste Fridays chasing last-minute sales.
The smartest brands use Fridays to strengthen their pipeline for next week, not just survive the end of this one.
One clinic spends Friday panicking because bookings are low.
Another reviews ad performance, retargets missed leads, and schedules next week’s content before the weekend starts.
Strong weeks don’t happen by accident. They’re built before the new week begins.
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SOMEONE I RESPECT IN THIS SPACE
slid into my DMs a few weeks ago.
I asked if what I was building was actually valid.
He said yes. Then told me to stop hinting around.
Start proving it.
Show what you can do with real protocols.
Make the gap visible.
So here is the gap. Made visible.
BEFORE:
“Our protocol leverages AMM innovation to optimize LP returns through dynamic fee structures and cross-chain interoperability.”
AFTER:
“You provide liquidity once.
Our protocol figures out where it earns the most automatically across every chain.”
Same protocol.
Different story.
One makes people feel smart for understanding it.
The other makes people feel stupid for not getting in earlier.
That difference is not accidental.
Someone built it.
THAT IS THE WORK I DO.
If your current messaging sounds like the first version,
DM me. Let’s fix it.

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