Julie F Bacchini

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Julie F Bacchini

Julie F Bacchini

@NeptuneMoon

President, Neptune Moon. Top 25 Most Influential PPC Expert. Conference speaker. #PPCChat Managing Director. Eagles fan, wife & mom. Dog & wine lover.

Pennsylvania Katılım Mayıs 2009
2.3K Takip Edilen10.7K Takipçiler
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
In the PPC industry? Join the PPC Chat community: Follow #PPCChat here on Twitter Weekly chats on Tuesdays at 12:00 PM EST on our Slack Find all the PPC Chat channels where you can interact with other PPC pros here: officialppcchat.com/where-to-find-…
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
It is even more interesting because the keynote part of GML has definitely felt like a show for Wall Street these past few years too... It used to feel like it was for brands & advertisers & PPC pros. #PPCChat
Mordy Oberstein@MordyOberstein

Google I/O and Marketing Live didn't succeed. How do I know they didn't? The stock price. It may rally, etc. What it didn't do was give Google the usual bump it was looking for, as it did in past years. And the success of Google's events is only dictated by the stock, because the entire event is about the stock price. So what happened? TLDR? Google didn't show enough true innovation and didn't realize the narrative it had run with for the past few years was already saturated. That is THE takeaway here. The narrative Google went with, which we all kinda go with because of it, became saturated. It doesn't work the same way anymore. I watched I/O with my family. They were not happy about it; they had expected baseball bloopers. Regardless, at one point, my wife (who couldn't care less about baseball bloopers as well) asked about one of the AI image technologies showcased... "Don't they already have that?" Saturated. On top of that, Google doubled down on speed as a way to speak to the elephant in the room... You know the one saying "Waiiiiit.... isn't this stuff all gonna cost a lot more in the future as all y'all are artificially keeping the pricing low?" Google probably felt that was a smart move, considering investors want an answer, and that narrative would go after Anthropic by telling the audience, we're much faster, and Claude can be annoyingly slow (personal opinion). That was a big bet that didn't seem to pay off. It wasn't enough. And with the ad announcements for AI Mode not being "spectacular" either, the caution about cash flow and revenue growth wasn't answered either. In other words, it was a whole lot of the same kind of talk. That whole narrative, start to finish, got saturated and overused. The real question to me after I/O is: Who is going to realize this point & shift that narrative? Big opportunity for Anthropic or whoever. It's like in sports when a team wins using a new strategy, and everyone follows suit. Then a few years down the line, that tactic kind of gets old, and some other team comes up with a new approach and wins, and then everyone follows that for a while. We're at the moment where the next strategy from the next team enters the equation. Of course, the stock will shoot up the second I post this, because the universe feels that way about me.

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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
I know it is a holiday here in the US, but we have @adsliaison joining us for PPC Chat tomorrow to get our post GML questions answered! What are your questions? Reply here! Will do as many as we can live & a recap post with all. May 26th at 12:00 PM ET #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
Looking a new computers... 6 week delivery timeframe is nuts - July 8th if ordered today. I have never had one longer than a few days when buying Macs in the past.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@QuinnyPig AI doesn’t “hallucinate” - it fails. We have to stop saying hallucinate. It’s not a human on a bad trip. It’s software that can’t do what it says it can. We are letting these companies off the hook for selling faulty products way too easily. Period. Full stop.
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Corey Quinn
Corey Quinn@QuinnyPig·
Starbucks ran an AI inventory system for nine months before shutting it down because it couldn't actually count or label items. Letting a hallucinating model dictate physical supply chain orders for three fiscal quarters? This seems production grade.
Techmeme@Techmeme

Sources: Starbucks shut down an AI program for automating inventory counts, nine months after deploying it, after it frequently miscounted and mislabeled items (@waylon_wc / Reuters) (Visit Techmeme dot com for the link and full context!)

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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@AnthonyHigman Anthony... If you start reading the whole document your head will explode. Please pace yourself if you decide to dive in!
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
And so it begins... the end of keywords as we have known them From AI Max for Search page in the GML announcement document. Note the use of the word STEER instead of target... #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@glenngabe Ok I’m only up to page 8 & pouring a glass of wine. There is some stuff in here that has me saying WHAT?!? out loud. Ads that reason? Gemini listening to all your calls? Business agents “handle initial inquiries”? #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@glenngabe When I saw it was 70 pages I was like 😱 As I said, I’m working my way through it.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@edzitron @edels0n So more Ponzi scheme bullshittery... Got it. Keep that bubble inflated! 😩 This timeline is exhausting.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
What are your post GML questions? @adsliaison will be joining us for next week's live PPC Chat session and answering our GML questions! #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@MenachemAni @AnthonyHigman Gotta keep the shareholder value up! But in seriousness- messing this much with their core offering is risky. Especially with majority negative sentiment around AI. Growth can’t be infinite. We shall see how this plays out.
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Anthony Higman
Anthony Higman@AnthonyHigman·
Google Marketing Live In A Nutshell : Let's Force Ai Max And PMax And Ai Bullsh*t And Try To Turn Google Ads Into Facebook Ads. That Was It.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
There actually were some real, concrete things announced through GML. Google put out a document listing them all with links for documentation & more info. I'm working my way through & will have some posts over the next week. officialppcchat.com/2026/05/21/fro… #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
After a day to digest the live portion of GML, I can't help but sum it up thusly: It was like a Chili's fajita from the 90s - all sizzle & no steak. Working my way through their detailed document that has some steak now, but that's my overall impression of yesterday. #PPCChat
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@AnthonyHigman @MenachemAni The single, greatest indicator of user intent in search? Their queries. Hands down. No contest. Why Google keeps moving away from this is baffling on that front. NOTHING is clearer than the words they choose themselves?
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Anthony Higman
Anthony Higman@AnthonyHigman·
@MenachemAni EXACTLY!........ You dont! LOL Why I HATE all this bullshit SOOO MUCH!!!!! LOL
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@DylanRatigan No. It’s a half baked shitty product being sold as the answer to everything. The hype is out of control vs reality of product. Barnum would be proud. Oh and maybe telling everyone AI will replace them wasn’t the best marketing plan.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@homemadehooplah Oh FFS These guys could make the world a better place, but just nah? And no awareness of how much of a selfish,self absorbed prick they sound like. Or more likely the just don’t care. Shareholder value does not equal human value.
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Chrisy | Homemade Hooplah
Chrisy | Homemade Hooplah@homemadehooplah·
Says the guy whose employees pee in bottles, who has single handedly forced more small business to shutter than any other corp in history, and who is actively planning to replace countless workers in warehouses & factories for companies with robots These people are abhorrent
CNBC@CNBC

Jeff Bezos: "If I do my job right, the value to society and civilization from my for-profit companies will be much, much larger than the good that I do with my charitable giving."

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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@lilyraynyc That’s 20+ years of search habit inertia to overcome. And AI results suck for a lot of queries. Plus overall sentiment on AI in the general population is underwater negative.
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Kristine (@schachin on Threads) 🇺🇦
@Google has been dumbing down the regular search results for the last 6 months to a year. I am an SEO with 20 years of experience, and to someone like me, it has been so utterly obvious. Why? So when they rolled out AI in all their Search products, you would be so used to going to the AI Overview, because search sucks, that you would run to it. However, I am seeing a lot of backlash across channels, including LinkedIn. So what do people think? Has Google shot itself in the proverbial foot?
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