Vincent Ferreira retweetledi
Vincent Ferreira
292 posts

Vincent Ferreira
@NextLevelQA
French QA engineer. Father of three. Story teller for a 3 years old kid. Building Mirinkl in public, a writing coach app. Posting on Linkedin FR.
Nantes, France Katılım Ocak 2023
892 Takip Edilen189 Takipçiler
Vincent Ferreira retweetledi
Vincent Ferreira retweetledi
Vincent Ferreira retweetledi

Retrouvez tous les skills pour Claude écrits par des développeurs expérimentés ici :
Un skill permet à l'agent de savoir exactement comment faire une tâche (utilisation d'api, logique d'utilisation d'un package, audit de code, sécurisation...)
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Français

LinkedIn completely changed in the past 6 months and you're getting fucked if you haven't noticed
Everyone's still posting the same corporate slop wondering why their reach dropped 90%
Meanwhile guys who understand the new game are printing distribution
Here's what's actually working:
The founder-led content shift (corporate pages are dead)
Growing a company page from scratch is damn near impossible now
Nobody wants to follow some sterile corporate account posting HR speak
People follow people.
Look at Adam Robinson - 140k followers, turned that into $6M ARR for RB2B in a few months
That distribution is impossible to replicate with ads or cold outreach
If you're building from scratch, skip the company page entirely
Put 100% into your personal account, 3-5x per week minimum
Don't even touch the corporate page until you're nailing personal content
The content ecosystem play (this is how you scale past the algorithm ceiling)
LinkedIn is capacity constrained - you hit diminishing returns after 1 post/day
You can't just spam 20 posts like X and keep getting linear results
So smart founders aren't running one account, they're running 3-5+
Your founding team, key employees, all posting coordinated content
This creates the illusion you're everywhere on the timeline without overwhelming any single audience
Here's the progression:
- Months 1-3: One founder posting consistently
- Months 4-6: Layer in 2-3 co-founders
- Month 7+: Incentivize junior employees to start posting
Some companies literally pay $500 bonuses for hitting posting cadence
Beehiiv does this perfectly - Tyler Denk + entire team active = omnipresent brand
pro tip: Use each account to speak to different ICP subsets
Dave speaks to marketing leadership, Matt speaks to junior marketers = total market coverage
With AI flooding the timeline, you need ways to certify content as human and real
Recurring sets are a visual hook that says "this is a real person with a real company"
If you have an office, treat it like a film set:
- Proper lighting setup
- Branded elements (Pylon painted their SF office purple)
- Designated person capturing B-roll daily
- Behind-the-scenes footage library
Posts with relevant media (video/photo) consistently outperform text-only now
This isn't optional anymore - it's the difference mbetween looking AI-generated and authentic
Content shelf life is up (algorithm showing week-old posts now)
Half your feed is content from days or weeks ago
LinkedIn tweaked the algorithm to extend shelf life and reduce the content treadmill
This means:
- Evergreen topics > trendjacking
- Your posts get second/third life weeks later
-Current events posts die fast when resurfaced
Balance your content - trendjacking gets attention but evergreen content has staying power
If someone sees your "breaking news" post a week later, it's dead weight
Personality is your moat (the only defense against AI slop)
ChatGPT and Claude can pump out "pretty okay" LinkedIn posts in 10 seconds
The timeline is flooded with generic AI garbage that reads fine but has zero substance
What AI cannot replicate:
- Your specific metrics and outcomes
- Personal anecdotes only you can share
- Your actual writing voice and personality
- Personal interests that humanize you
Actionable plays:
1. Shift from "how to" to "how I" content
2. Share stories only you can tell
3. Case study posts (your own results, with you own system)
4. Use casual tone relative to your industry
Another thing you can do is inject personal interests selectively (Gary Vee's blueberry obsession)
Your endurance training, reading habits, whatever
Humanizes you from "marketing guru" to "real person"
Fast-tracks trust and rapport
The game COMPLETELY shifted.
Founder-led distribution, content ecosystems, visual proof of life, personality moats
English
Vincent Ferreira retweetledi

@burakeregar Can we set RLS to protect from query spamming or something ?
English

I renamed the app to ScribTrack. It's better for SEO and actually describes what it does.
Also working on landing page (still in progress) and the writing prompts system.
That's a lot of parallel works but that's how the pieces align 😉
#buildinpublic

English
Vincent Ferreira retweetledi

i'm convinced the most interesting software of the next 5 years won't come from engineers
it'll come from designers and artists who finally have the tools to ship
the creative artisan arc is here. still early.
new project with @anthropicai on @claudeai 🧡
English
Vincent Ferreira retweetledi


@benln I have a build in public project just during holidays, it’s a motivation app for writing called mirinkl
English

@buildinpublic Working on mirinkl a motivation app for writing
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