Nick Brackney

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Nick Brackney

Nick Brackney

@NickBrackney

Talking all things tech. Work @DellTech. Crazy #Seahawks and @Wolves 🔥 🐺 🔥 fan. Whiskey fan 🥃 Tweets are my own.

Seattle, WA Katılım Mayıs 2011
886 Takip Edilen1.1K Takipçiler
Nick Brackney
Nick Brackney@NickBrackney·
@CTOAdvisor We need to get you watching cooking shows Keith. Umami! Its all about flavor contrast. Cream is cooling. Most often I pair it with something spicy. The sour mixing with citrus adds more depth of flavor.
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Keith Townsend
Keith Townsend@CTOAdvisor·
Random fact... I don't understand sour cream... Why would you want a sour cream sauce on your food? What am I missing in the whole concept?
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Nick Brackney
Nick Brackney@NickBrackney·
@ianbergnet Gotta be the cost to create the videos and the fact that consumers are not willing to foot that kind of a bill.
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Nick Brackney
Nick Brackney@NickBrackney·
@hnshah (4/x) the typos in my response lol 🤦‍♂️
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Nick Brackney
Nick Brackney@NickBrackney·
@hnshah (3/x) I could deliver that value and it’s led to 20 years of being able to tell incredible stories. Oftentimes product folks and the founders have the hardest time explaining the value of their product because they have a hard time removing themselves from the equation.
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Hiten Shah
Hiten Shah@hnshah·
The story has to come from the founder. This frustrates people. Founders want to hire a head of marketing and let them own it. Marketing wants clear guidance so they can execute. Everyone wants this to be delegatable. It's not. When you hand storytelling to someone else, you're asking them to reverse-engineer your strategic thinking. If your thinking is clear, they can amplify it. If it's fuzzy, they'll fill in the gaps with their best guess about what you mean. That's when things go sideways. Marketing tells one version. You tell another in board meetings. Sales tells a third. Each version drifts because there was never a canonical story to begin with. The founder is the only person who can prevent this because the founder is the only person who holds all the context. Only you know why the company started, what problem it solves, which experiments failed, what those failures taught, where you're heading and what trade-offs matter. That context is the raw material of the story. Without it, any story someone else creates will be incomplete.
Hiten Shah@hnshah

x.com/i/article/2026…

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Nick Brackney
Nick Brackney@NickBrackney·
@hnshah I do think handing over strategy is a mistake but I think marketing vs. product fit they’re close but sometimes the people who make incredible products struggle to find the simplicity in message. Steve Jobs had both but he also had an agency. 1000 songs in your pocket
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Hiten Shah
Hiten Shah@hnshah·
@NickBrackney We’re talking about different things. You’re probably also a unicorn.
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Nick Brackney
Nick Brackney@NickBrackney·
@hawkblogger @nytimes Congrats dude. I didn’t realize I’ve been following you since near the beginning. Seeing a humble dude do his thing and just succeed is pretty cool.
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Nick Brackney
Nick Brackney@NickBrackney·
@Scaramucci You are doing the founding fathers proud with your continuation of the Standards and Measures conversation.
GIF
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Nathan Judah
Nathan Judah@NathanJudah·
Wolves latest results vs Top 5 😮‍💨 1st Arsenal 2-2 🤝 3rd Man U 1-1 🤝 4th Aston Villa 2-0 ✅ 5th Liverpool 2-1 ✅ #wwfc 🐺
Nathan Judah tweet media
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Emily Zanotti 🦝
Emily Zanotti 🦝@emzanotti·
Microsoft Teams: so bad, psychotic Islamist regimes would rather take their chances meeting in person
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Nick Brackney
Nick Brackney@NickBrackney·
@markgadala Love how these people can’t show off their chops (it is possible) without stealing people’s IP and likeness. Can’t tell a good enough story without exploiting others work.
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Mark Gadala-Maria
Mark Gadala-Maria@markgadala·
Just wow. How can anyone argue that AI won't be the future of cinema at this point?
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Danny O'Neil
Danny O'Neil@dannyoneil·
@NickBrackney No tingling. It was good. Not the best fish I had while in Sapporo, but good.
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Danny O'Neil
Danny O'Neil@dannyoneil·
What you know about fugu?
Danny O'Neil tweet media
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Nick Brackney
Nick Brackney@NickBrackney·
@CigarThoughts Let’s head back to Cali next year, I hear the weather is good in February.
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