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What I look for in companies:
1. Profitable growth year over year
2. Strong balance sheet
3. Moat. How competitive are they against their peers? Do they provide mission critical products, etc?
4. Competent management team. This one is tricky which is why you have to listen to calls, and many annual and quarterly report.
Of course, there are many exceptions to the criteria and probably there will be many refinements to the criteria as time go on. But let's keep it simple to start.
(Personal opinion, not financial advice)
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