Northbeam

@northbeam Apex is here. Flip a switch & connect your Northbeam MTA data to @Meta's ad algorithms for stronger results. Select data highlights from our beta users: 34%  ⬆ in Conversion Rates 16.6% ⬆ in New Customer ROAS 12.9% ⬇ in New Customer CPA northbeam.io/apex

April performance marketing data is in. DM us for the full report.

$APP Looking solid this week on @northbeam data! I wonder if the model improvements described a few weeks ago have been noticeable by ecomm advertisers

Our April white paper is live. We usually gate it. Should we share here for free instead?

@bostonproper ran their first real CTV test. 8M+ impressions. 3.25x ROAS, measured deterministically in @northbeam. And a jump in prospect audiences they hadn't seen before. Not a vanity metric. Not a model estimate. A number they could take to leadership and build a budget case around. Read their story 👇 vibe.co/blog/case-stud…

@nickknowsmarket Unique ads

@northbeam Does this factor in # of unique ads or just any as launched per ad set/campaign?

In Q1 our top 25% performing companies launch 189 ads per week. The remaining 75% launch 83.

@McKesson_Kick Ready for another one for Q1? The bottom 75% grew revenue 8% YoY The top 25% grew revenue 77% YoY

@northbeam Drop insights like this daily and watch how many followers you gain.

@MatthewGattozzi AOV definitely is a variable that impacts this. But it’s not controlled for in this data.

@northbeam But same spend levels? Amount of ads is also dependent on AOV. If your AOV is low you run way more ads than at the same spend but with 1000+ AOV.

"Northbeam is like our north star." - @comfrt Founder @itshudsonblake That's a bootstrapped $700 million business telling you everything you need to know. Huge fans of the brand, and we can't wait to see where Hudson takes Comfrt next.

@jakewlittle @theisaacmed Varies by company. Nor do we have the creative “source” in our data.

@northbeam @theisaacmed Yes

@theisaacmed As in who’s creating them?

@northbeam What are the sources for those ads?

Most 7-figure brands are making spend decisions on data that's 30-60 days stale. We partnered with @northbeam to fix that. Join @TaylorHoliday and @mkobach LIVE on May 6 to see how we're rebuilding attribution for brands that actually want to scale profitably. 30 seats. webinar.commonthreadco.com/ctc-northbeam-…

If you don't follow this, it's always worthwhile to check out.

NAADAM's view on platform data: optimize on it alone and you're chasing inflated numbers. It's not useless, just incomplete; last-click often misses the touchpoint that actually started the conversation. Holistic attribution makes every marketing dollar accountable.

Q1 @NORTHBEAM WEATHER REPORT Category leaders are absolutely crushing while the rest feel squeezed—it is not just in your head. Median brand: +8.6% Rev / +10.8% CAC Top quartile: +77% Rev / -9% CAC Also, top performers ship 2x more new ads weekly.

💸 Are you double counting conversions across ad platforms? For most marketers, this is their first brush with "attribution" as a concept. All ad platforms have motive to claim: "This conversion happened because of your ads on our platform. Therefore, give us more money to run more ads." But it's rarely that simple. Perhaps one platform is simply capturing conversions that were inspired by your work on another. Humans aren't one-app organisms, after all. Eventually, you try to reconcile conversion counts and realize your ad platforms are double or triple counting the number of conversions in your Shopify. That's why you need @northbeam - it gives you an independent set of ad data that accurately attributions conversions and gets rid of the double-counting. This is Attribution 101: knowing how each ad you run serves your business.

🐞 Bugs on Meta last week barely affected conversion performance in aggregate. In The Media Buyer Index by @northbeam we track hundreds of millions of ad spend a week. Here's what we saw last week. 🐛 @Meta still commands ~64% of all spend. Bugs or not, that budget isn't shifting. 📉 @tiktok and @YouTube had a rough week of conversion performance. But high variability is common on both platforms. 📊 @AxonAdsManager has lost some budget share, but ROAS is improving there over time. Follow to get this data every week. What other data do you want to see from Northbeam?

💪 Want to understand the @northbeam x @CommnThreadCo partnership? Join us next week, let's chat. Featuring @TaylorHoliday @mkobach If your revenue is seven figures, we made this for you. See you there! webinar.commonthreadco.com/ctc-northbeam-…

After years of publicly disagreeing about attribution, @TaylorHoliday and @MAustinHarrison are partnering up. @northbeam's enterprise attribution is now available through CTC, fully integrated into Statlas, with pricing that didn't exist before. Full conversation on what changed: youtu.be/tlNHaUkZsTI