Northbeam

@northbeam Apex is here. Flip a switch & connect your Northbeam MTA data to @Meta's ad algorithms for stronger results. Select data highlights from our beta users: 34%  ⬆ in Conversion Rates 16.6% ⬆ in New Customer ROAS 12.9% ⬇ in New Customer CPA northbeam.io/apex

Most incrementality tests fail before they even start. Tomorrow at 2pm ET/11am PT, we're giving you a first look at how we've fixed it. Live with our Product Marketing and Data Science leads. Grab a seat (recording available after): us06web.zoom.us/webinar/regist…

Something growth marketers don’t talk about enough: Conversion lag. Purchasing a couch can take a buyer weeks, whereas batteries are same‑day. Different products = different timelines. If you don’t know your industry trends, you can’t account for your category’s conversion lag.

🌪️ Chaos is bad for commerce, full stop. So what happens next? Read more at northbeam.io/newsletter - @BryanBumgardner

If you’re as serious about marketing efficiency as you are about having fun in Vegas, you’ll be happy you found us.

And last, need a ride while you're in Vegas? We partnered with Good Traffic for free rides all week. Shoot @mkobach a DM for the secret code and your ride is on us.

Shoptalk is almost here and Northbeam will be hard to miss.  Here's where you can find us (and trust us, you'll want to find us) 👇

🌪️ Chaos is bad for commerce, full stop. This week in The Media Buyer by @northbeam, we're exploring the macro reasons you might be seeing sagging performance in your ads this week.

At @northbeam, we provide high-speed, high-accuracy attribution signal as platforms, AI, and customer journeys keep evolving 🎯

☃️ This week in The Media Buyer: ❄️ snowstorms make people buy stuff 🏔️ budgets on Meta are peaking 🧪 it's the era of aggressive creative testing Get the full dataset from this video + screenshots in this Thursday's issue of The Media Buyer: northbeam.io/newsletter

@hexclad's Super Bowl ad delivered ROI for months, not just game day. MMM+ captures the full story and lasting lift that most models miss. Please see the video below 👇

Benchmark every channel against $15B+ in ad spend. Free, updated every week.

How does your CAC and ROAS stack up against your competition? Get weekly benchmarks sent directly to your inbox.

We assume Brandon meant "work"

Big move this week: @oatsovernight just raised $45M from Astō Consumer Partners. The fundamentals back it up: • $200M+ revenue in 2025 • 300K+ monthly subscribers • 12,000 retail doors nationwide • 300K sq ft production facility coming online in Ohio Started in 2016 to make breakfast easier. Now it’s a scaled, omnichannel machine. A few tools powering that engine: • @getrecharge : subscription infrastructure turning customers into recurring revenue • @klaviyo : lifecycle marketing driving retention and repeat orders • @northbeam : attribution helping scale paid media profitably

i'm thinking of fully switching over to Northbeam for all of our clients over Triplewhale - support is 10x better and more responsive - better reporting - solid MMM tool - incrementality tool for FB is out and Youtube is coming soon - dedicated Slack Channel idk guys, what do you think? i think Triplewhale is a good beginner tool for brands, but not as you're scaling to $500k/month or more

The best builders aim not to be clever, but to be dogged & determined. They embrace and thrive in the pain of not quitting. Good luck saying no to these builders. @MAustinHarrison (@northbeam), @barahakami (@blanc_hq), @javivr_ /@saunonmalek (@moonware_ ) & @KaitfromBrij (@brijforbrands)

Find your best source of truth and stick to it. For most brands, that's Shopify Analytics. It's incredibly accurate because Shopify uses server-side tracking, which means the data isn't affected by ad blockers or cookie restrictions. @northbeam is also a good alternative.