Zain

While I've been busy meme-ing, my team has been busy working. We're currently doubling sales for this health & wellness brand every month on TikTok Shop. Here's how we're doing it: - 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc. - $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners. - $2K/day in ad spend at a 2X ROI. Remaining sales are all organic The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game. There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams Since supplement brands have such high margins, this is actually a profitable channel for the client. But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon. We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30% We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month. Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things) If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you. If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/3…

@shinnosuke_san that shit is like ancient news lol

Yo @NotZainAgain did you get fired from Delve?

@SanjayAtPlay Bro is milkinggg this panel eh

It's math, the more shots you take, the more chances you have. And this is how I manage them

The next hot job in ecommerce: Bulldog accountant. NDA. Paid 5–10% of what they claw back. @NotZainAgain's agency has already pulled tens of thousands out of @TikTok_US's FBT, overcharges and lost inventory brands didn't even know they were paying. "An accountant with some real big teeth on them." Run it across 20 brands. Print.

@NotZainAgain LOL. Well the good news is that I got my first cold email from you!

When you do 3 sales calls and an in-depth audit and the prospect says “thanks for sharing this detailed strategy, it was extremely helpful, we’re going to try and implement it in-house first”

@ZohaibRattu fermat suppressing me clearly

@NotZainAgain thought you'd get more impressions for this one

i agree with president donald j. trump

I got $7.98 from a Blue Cross Blue Shield settlement. Now I know what it feels like to be an X influencer.

@EugeneKhayman @michaelpatron0 damn what happened to this guy

@AaronOrendorff @codyplof @connorrolain @couuor @M__Operators @9operators Great shirt

Plotting world (content) domination with the hosts to back it up … and the hair + sweatshirt to win

@binghott You gave someone a one word response? Feeling okay?

Had a call Friday, got this message today

@Maxwell_Maher Thanks for coming man. Was like sitting in youtube school of business

@NotZainAgain Thanks for having me on!

When a vid goes "viral" and gets 600K views, @Maxwell_Maher gets pissed because that means it underperformed Clean Girl has 20 MILLION subs on YouTube and has done 18 BILLION views. The numbers are insane. Max parlayed that success on organic into a line of toys that's already in over 5,000 doors in less than 6 months, including Target. If crushing organic is a serious priority for your brand in 2026, you need to watch this vid Watch the full episode here: youtube.com/watch?v=Ff-BVv…

@AaronOrendorff I like this energy

Everything is zero sum. We are all in competition. I won the Meta Performance Marketing Summit. And I did it less than 48 hours. Yes, that means you lost. Whether you were there or not. You lost. I won.

@benradack oh lord

@NotZainAgain You in the files? How’d this happen

@AndrewDurot @AaronOrendorff @andrewjfaris @andrewfoxwell @TaylorHoliday @mbertulli Yeah I'm with aaron, I don't think we count canadians as people

@AaronOrendorff @andrewjfaris @andrewfoxwell @TaylorHoliday @mbertulli 🤣Tbh this comment makes me disappointed in @NotZainAgain I was betting he’d be on top of it! But love to have @AaronOrendorff in the ring now as well

Experiences from Meta Summit, casual thoughts... - I finally met @TaylorHoliday and we hugged and chatted. - Spoke to @mbertulli about the podcast lifestyle and doing a MTB event for DTC. - @andrewjfaris and I had several chats - awesome person - @AaronOrendorff is now a friend. The real W. - @MrYoniLevy is as tall as I am and classic Canadian friendly. - @oliviaakory and I shared a snack and so many great laughs - @codyplof is the real one, my true G, who has supported me and cheered me on for years 🙏 - @connorrolain = A+ human being - @danpantelo and I enjoyed a lovely dinner thanks to @DanilSalukov who is awesome. Really quite a romantic evening for us all! - Saw a bunch of Foxwell members, which ultimately was the point. Working on a wrap up but it was good to see, connect and learn how we can support Foxwell Founder members on Meta, which is my life's professional purpose. Many were suprised we are 65/70% agency owners and the rest brands and that we spend ~$500M/mo as a group now on Meta alone. Thanks to all for the kind words. Appreciate you and big love.

@obviceo The leadgen agency we hired needs to fix those numbers. It was at least double that

if someone can find me where my 2.4 million from last year is ... ill pay u

@theisaacmed Just wait until @mikebeckhamsm turns brazil into New Oklahoma

In every single nice mall I’ve been to in Brazil, I’ve seen Stanley stands. One of my hobbies is seeing how other countries interact with American brands. Here Stanley is basically a luxury brand or adjacent to one. Latin America is Stanley’s second biggest region after the USA in terms of sales. I still have no idea what’s driving the popularity for this specific brand here

@jacob_posel during your time at fermat did you or did you not see enriching occurring that could be used for purposes outside of general electricity production? answer me

@NotZainAgain You are SUCH a silly goose

This would be such great marketing if people knew the difference between causal and casual