Zain

While I've been busy meme-ing, my team has been busy working. We're currently doubling sales for this health & wellness brand every month on TikTok Shop. Here's how we're doing it: - 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc. - $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners. - $2K/day in ad spend at a 2X ROI. Remaining sales are all organic The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game. There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams Since supplement brands have such high margins, this is actually a profitable channel for the client. But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon. We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30% We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month. Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things) If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you. If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/3…

@natelagos Rabah been real quiet since this was posted

Row 2 All my stuff secure and accessible in the pouch New balance dads on the feet This is the ideal travel stack for a CMO Rabah just doesn’t get it

@Seanfrank Stop leaking my shop man

"apparel is too hard, everything has been tried to death"

@GummoAndrew Sounds like he enjoys power tripping on young dudes. A lot of old heads that never found success are like that unfortunately

Guy told me to call him to just tell me he has 0 interest in talking to me.

@seempaq @TJ_Bongiorno Oh so you’ve been talking to my clients…

@NotZainAgain @TJ_Bongiorno Plz trust one more month for the retainer I promise plz

“I’ve been in ecom for 10+ years! Listen to me!” Why aren’t you rich then, booboo?

@seempaq @TJ_Bongiorno Just wait til next month we’re going to go viral man…

@NotZainAgain @TJ_Bongiorno “I’ve been trying to do it through TikTok shop”

@BoraMutluoglu @Caltrain @Starlink yea they gonna get right on that now

The @Caltrain NEEDS to invest in @Starlink on board. The internet is usually slow and unstable which turns my frequent 2 hour+ per day commute much less productive than it could/should be.

@ZachRego @BryanECano I use the free dashboard for a small internal brand and it’s great lol

@BryanECano 👀People are "Vibe coding" Triple Whale, when all they are vibe coding is our free dashboard. I feel bad for the people paying $29/mo for a vibe coded dashboard when you can get ours for free (since 2023).

I don’t think the DTC community has realized that TripleWhale has effectively pivoted from being a pixel & attribution platform.

@balajis What we thinking @Seanfrank

@BoraMutluoglu sus

Not to ride sanjay but same

@danpantelo @Jaredorkin Thanks man!

@NotZainAgain @Jaredorkin You and Isaac are crushing this - great content

The gatekeeper of the LA D2C Tennis Cabal. The King of Worldwide Recruitment. The one and only @Jaredorkin There is no one more informed than Jared on how AI will shape hiring and jobs. Watch why he thinks that AI will actually INCREASE hiring and which roles will explode. Stay to the end of the vid and he screen-shares an exact offshore org chart. Special guest appearance by @JeremyThurswell, COO of Kitsch, who explains how AI is reshaping his company and the new directives they're pursuing. Co-hosted by the sword youtube guy @theisaacmed Watch the full interview here: youtu.be/nl1IuYL_6Lw?si…

effect of 3 years of running a d2c brand

@MattParkin20 @Jaredorkin Def going to be a lot of spam and will likely need AI systems to sort through all of that 🤔 Or maybe Indeed will set caps to applying and have very strict id verification

@NotZainAgain @Jaredorkin Saw Indeed's MCP - will only be a matter of time before job seekers start using Claude + Indeed MCP + Apollo MCP to automate applying to jobs x.com/MattParkin20/s…

@peterczepiga Would recommend refunnel over archive tbh. @ZohaibRattu will get you better price and features

We run Meta ads for Nelly's brand, Apple Bottoms. Yes, they make the jeans from that song that was everyone's ringtone in 2007. Nelly doesn't want to be the face of the brand. As a result, we've had to get...creative with our approach. I hope this tactic will inspire other apparel/accessory brands: 1. We run AI-generated UGC clips (like the attached) as the hook for mashups of REAL UGC and they perform really well. It's a simple testimonial excerpt from someone who looks like a real Apple Bottoms customer. 2. We also use the IG story UI in our montages, which has led to a much higher average watch time on our ads. It feels like you're scrolling through your friend's stories. 3. We product seed the HELL out of our target ICP using TikTok Affiliate, and get usage rights to as much of it as we can via Archive.com. Then we run all of those videos as ads. 4. We rely on strategic new product launches to provide a sales boost each quarter - they just dropped this gold bikini which I anticipate will absolutely crush in ads: applebottoms.com/products/gold-… It's a super fun brand to work with. We just wrapped a massive collab with Latto which brought in the Gen Z crowd, and we're now facing the challenge of continuing to grow that coveted age demo through future collabs and creative formats.

@Seanfrank Great at slinging wallets tho

@NotZainAgain They are right, I do suck at tennis

brutal @Seanfrank

@gregberryai @Jaredorkin Stand by it

@NotZainAgain @Jaredorkin "There is no one more informed than Jared on how AI will shape hiring and jobs." ...bold claim.

"AI is not coming for jobs" That's basically the point that my friend Jared made on this episode. Jared runs a global talent firm that has a large footprint across many brands you know and love. He is also an aggressive user of AI. I was literally on the phone with him when he was setting up OpenClaw. Worth a watch. Not trying to sell you anything. Just want you to win.

@kaleyjae87 oh they must be paying billssss 💰

Recently just became a Goli coach to teach creators how to do high quality top of funnel content. HQ TOF? Im your girl. ✨ Genuinely so happy to be working with the Goli team and at this point I have a ton of experience coaching creators! ❤️🙌