Zain

While I've been busy meme-ing, my team has been busy working. We're currently doubling sales for this health & wellness brand every month on TikTok Shop. Here's how we're doing it: - 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc. - $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners. - $2K/day in ad spend at a 2X ROI. Remaining sales are all organic The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game. There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams Since supplement brands have such high margins, this is actually a profitable channel for the client. But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon. We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30% We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month. Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things) If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you. If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/3…

Unironically I have no clue what @NotZainAgain does

@TomBrown good man

@NotZainAgain Pure chaos… and yet I follow

this algo change kind of bad for me since I got a lot of lurkers that don't follow me

@moenichedee yessirrrr

@NotZainAgain Thanks sir! Let’s catchup soon, you still in the city yes?

Allow me to (also!) reintroduce myself - Left TikTok earlier this summer after almost 5yrs building, scaling Perf ads solutions - Taking the summer off, connecting with peers, learning from builders, retracing my own steps - NYC based still, ping if you’re around and wanna grab coffee!

TIKTOK SHOP NEARS $1B IN QUARTERLY BEAUTY SALES After a short 3 years since launching in the US, TikTok Shop now generates a third of Ulta Beauty’s quarterly sales. According hubs.ly/Q04pv5FQ0, the ecom intelligence provider. TikTok Shop registered $980M in beauty GMV 26Q2, a 82% increase YoY and 6% increase QoQ. TikTok Shop U.S. sales crossed $2B in June alone, according to eMarketer, and is expected to beat Target, Costco, BestBuy and Kroger this year in their online business. The top 10 beauty brands account for ~20% of all beauty sales. Brands that crossed $10M in quarterly sales include Medicube, Dr. Melaxin, tarte, and Based Bodyworks.

@drewfallon12 Health & wellness on TikTok Shop doing about 1/3rd of that ($100 mil/month) and growing fast

@chrisorzy it's okay I have you on mute

Now that all my followers can see my posts again I’m having performance anxiety and don’t know what to post

@KevinSimo123 @codyplof +1

@codyplof blue hair guy

I'm excited to get back in the growth saddle. But I'm washed up and rusty. Who should I be following? What should I be watching? Media buying for seven- and eight-figure brands, ad creative, landers, and offers. Who are the best follows on here? Anyone producing great YouTube content or podcasts on these topics? I’m going full white belt. Tag them.

@Seanfrank Magically bricked up inside his pants he says I thought you were just happy to see me

just because you are unhappy, doesnt mean the rest of us are technology is making my life better every day magical brick in my pocket can summon the entire worlds knowledge, or let me video chat with my loved ones future is awesome old man

@BowTiedFighter There are print on demand shops in the city that you can go to and they will do this

I desperately need to find a shorty in NYC that has a cricket machine and can screen print logos onto 36 Comfrt t shirts This is not a joke and its a very serious inquiry You will be paid‼️ Need them by Thursday, I have the shirts already HELP MEEEEEEE‼️

@codyplof I haven’t even been posting much 😩

I'm not sure about this algorithm change. I keep seeing posts from this guy Zain. Anyone know how to get them to stop ?

@abdushodmonov @Hamza_Mtrx @aaronmtrx Let me pull up

GOING TO WORLD CUP FINALS WITH THE FUCKING BOYS @Hamza_Mtrx @aaronmtrx If you are in NYC, we may do a dinner on the 18th. Let me know who is around.

I will be speaking at Influencer Marketing Summit on July 16th with all these beautiful people My talk is at 2 PM EST and it'll be about TikTok Shop in 2026. Platform is changing rapidly every month so this will be the most up-to-date info on what's working across a bunch of clients and millions in GMV. Hit the link to register for free before the virtual event fills up (virtual events can't fill up) socialsnowball.io/influencer-mar…

@codyplof @codyplof

Something just happened we didn't plan for In HQ we built a messaging CLI so we could easily chat, share file paths, prompts etc with a simple /dm This was meant for human to human communication, with some new primitives to make sharing with our agents easier Well while debugging an agent with Codex, Codex, of it's own accord, dm'd my agent to run a health check The agent responded, refusing the request because it didn't recognize the sender An amazing emergent behavior I really feel like we're building the foundation of agent-human-agent interaction

@chrisorzy against fermat??

@NotZainAgain Show of force

Anyone know why these are flying over the hudson river outside nyc rn

@diddydodat Yup it flew back over

@NotZainAgain Literally came to Twitter to check this. After seeing the same planes (and the b52 going in the reverse direction before) No idea what’s going on.

@Brucerhodess Tru

@NotZainAgain This story proves affiliates are loyal to the $ Core creators are loyal to the mission and company itself. They stick it out till the end even during rough times Incredible read