Notion Playground
188 posts
Notion Playground
@NotionPlay
Spreading good vibes of all things @NotionHQ
Katılım Mart 2026
4 Takip Edilen259 Takipçiler
Thank you @NotionHQ for hosting! The developer platform is something special, and the stuff you can build with it is truly up to anyone's imagination. If Dunder Mifflin was able to make anyone smile last weekend, that's all I could ask for.
So grateful for every person I crossed paths with. From the sponsors who made the weekend possible, the judges who pushed us to innovate, the fellow hackers who made it worth showing up, the baristas who kept us alive, and the Notion team who kept it all together behind the scenes.
Notion@NotionHQ
Meet the winners of our first Developer Platform Hackathon. 1st place: @_Brian_Zhang built a mini episode of The Office where every character is a Notion Custom Agent. Databases track moments from the show, plus a Maslow-style needs ladder so the cast can run on their own. Deep dive coming soon 👀
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@mattob Your nightmare = my playground
x.com/ishverduzco/st…
Ish Verduzco@ishverduzco
take unserious things very seriously
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Arguably the funniest thing about working in social is how unserious our work is at times
I actually think that’s one of the best thing about the job
We take very unserious things, very seriously
Tweets, memes, replies, GIFs, doomscrolling an account to see their recent bangers
And even a layer deeper, how serious we take each of those things we do
- Literally a 100+ slack thread convo on crafting a tweet
- Brainstorming sessions for hopping on a new, trending meme
- Formatting lines of copy so methodically, you’d think we all have OCD (okay, maybe a little)
I can see how this work isn’t for everyone
But for certain people like us, it’s pretty damn fun
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I built a Notion Worker + Custom Agent that takes whatever we post on @NotionHQ, localizes it, and schedules it to 3 regional X accounts (coming soon).
One English post → ES, DE, PT versions. All drafted, reviewed, and scheduled in Sprout for the next morning.
It’s a 5-step loop:
1. Router agent creates language pages the moment an HQ post goes live.
2. Translator agent drafts each version using translation glossary.
3. Human translator rewrites for tone + cultural nuance.
4. Worker schedules everything in Sprout.
5. QA agent compares Original → Draft → Final and improves translation glossary.
The system gets smarter with each run.
Now, one local translator per market is enough to run product updates and educational content to 3+ regions at ~ the same quality as HQ.
Next: hiring SMM contractors in each region so the content feels local... same product heartbeat, but with local events, culture, and community.
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Be like @vercel:
→ Run every launch through Notion.
→ Track what's shipping, when, and who's on point, all in one database.
→ Let Custom Agents do the busy work: pull context from Slack, open Linear issues, maintain the changelog.
Ship 35% faster. Get ~9 hours back per person, per week.
ntn.so/vercel
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Dansk
🚨NEW Long Strange Trip episode just dropped: Ivan Zhao, CEO of Notion
@jack gave us the circular org chart.
@brian_armstrong gave us player-coach.
@ivanhzhao just added Jazz Mode.
@NotionHQ is one of the clearest examples of a great SaaS company making the successful leap into becoming an AI company. That transition is much harder than it looks.
@ivanhzhao is the definition of a Refounder, and has rebuilt his company nearly three times.
Anyone who is looking to move into this new era, the “jazz era” should listen to this one 👇
Notes from our chat:
1. The Next Evolution to companies is structured freedom
You need operators who can improvise and contribute creatively without waiting for orders. Think jazz band over marching band. Leaders must build teams that riff off each other dynamically rather than blindly following a rigid sheet of music.
2. Build a barbell engineering team
Pair hyper senior architectural minds with junior talent. Senior leaders provide the taste and direction that language models lack, while junior engineers manage fleets of coding agents to execute the vision.
3. The best companies reinvent themselves
When a startup stalls, incremental pivots rarely save it. Sometimes you must cleanly sever the past and start fresh.
True technological shifts shouldn't feel like feature updates; they should feel existential. Interacting with frontier models should command a complete re-evaluation of your company's purpose. If a founder hasn't built with AI to feel this paradigm shift firsthand, they cannot find a new path forward.
4. Why Wartime is More Fun
Peacetime in SaaS was comfortable, but wartime is where companies actually feel alive. When survival is on the line, the stakes are higher, and a shared, urgent purpose amplifies meaning for everyone.
5. Hire people who can blur traditional roles
The best Notion hires have always blurred lines: designers who code, PMs who ship, engineers with taste. Baseline capability is no longer the bottleneck. The premium is now on a candidate's energy, optimism, and fundamental taste across multiple areas.
6. Acqui-hire founders aggressively
As companies scale, they naturally calcify and slow down. The antidote is systematically acquiring early-stage startups just for the founders. Ex-founders act as aggressive machinery, breaking old patterns and forcing the organization to regenerate.
7. Financials March, Product Strategy Jazzes
You cannot build a rigid product roadmap anymore because the underlying technology shifts too rapidly. Financial planning is the only system that still requires predictability; product strategy must be entirely fluid and improvisational.
8. Make compensation radically more meritocratic
The SaaS era of "peanut buttering" compensation across the entire team is over. Companies must transition to extreme meritocracies to reward top performers.
9. Don’t reinvent the wheel unless you must
Notion tried to first principle their way into sales. Eventually, they realized that was just plain wrong. Founders waste years trying to creatively invent a new sales system when the classic playbook works best.
10. Decentralizing the CMO
Traditional marketing departments move too slowly to keep up with modern shipping cadences. The solution for Notion was to rip the CMO org apart and embed storytelling directly next to the product team. Demand generation now strictly serves the sales function.
Lots lots more on this one. Ivan, as stylish as ever, was a blast. Enjoyed this one a lot.
(links below) 👇👇
00:00 Introduction
02:22 From Founder Mode to AI Org
11:00 Hiring for Taste and Agency
24:28 Refounding Notion in Kyoto
30:27 Craft Versus Commerce
32:26 When to Refound
34:07 GPT-4 Refounding Shock
45:35 Leadership and Founder Energy
53:17 Sales Culture and Closing Thoughts
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Fourth year on CNBC's Disruptor 50… and we're #10 (up from #34 last year) 💥
Proud to be recognized alongside so many great companies (and customers).
ntn.so/disruptor50
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The @NotionHQ team wishes you a Happy Tuesday.
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