Ogilvy

We're immensely proud to top both the @WARCEditors #Creative100 AND #Effective100 rankings for the fourth straight year! ✨ To lead the industry in both creativity and effectiveness, year after year, is the ultimate validation of our mission. This isn't possible without the bravery of our clients and the brilliance of our teams around the world. A huge thank you to everyone in #TeamOgilvy for proving that #BorderlessCreativity consistently delivers unreasonable impact. Details: okt.to/mz9Soi

Gen Z isn't breaking up with technology; they're renegotiating the terms. With 70% finding IRL experiences more meaningful, the future of brand equity is about creating proximity, not just virality. @OgilvyConsult's Reid Litman shares 3 key principles for brands in @AdAge. 👉okt.to/OBifDT #GenZ #Marketing

What do millions of orders across hundreds of thousands of restaurants have in common? They end with three simple words: “And a Coke.”   Today, we launched “And a Coke.” A campaign that celebrates something timeless: no matter how people order their meals, whether it’s a drive-thru favorite, a late-night snack, or a delivery night in, so many of those moments still end the same way.   From @CocaCola's beginnings at a single soda fountain to serving guests across hundreds of thousands of restaurants today, the foodservice space has helped shape the legendary brand and how they show up. “And a Coke” is a modern expression of that legacy, honoring the rituals that have connected Coca-Cola to meals and moments for nearly 140 years.   It’s also the first time Coke has partnered with multiple iconic restaurant brands in one national campaign, and it reflects what makes their system so special: strong relationships, deep collaboration, and a shared commitment to creating something memorable.   We're incredibly grateful to the teams and partners who helped bring this to life.

@vml_global @KITKAT 🤯❤️

Did anyone notice some KitKats went missing this week? 🍫👀 12 tonnes were stolen. No joke. Help us track them down with our Stolen @KitKat Tracker. This is not a drill. bit.ly/4uYgRpz

#AdOfTheDay Year: 2015  Title: Phone Wall Campaign  Client: Center for Psychological Research  Team: Beijing Check out more #ClientWork, here: okt.to/fERUt6

"We're Breast Cancer Now. Until we're Breast Cancer Never." With an ambition that by 2050 everyone with breast cancer will live and live well, Breast Cancer Now has launched a transformative new campaign with @OgilvyUK, marking a powerful new chapter for the UK's leading breast cancer charity. Discover more via @LBBonline - Little Black Book: okt.to/tdw8jg

Your brand has the data, but does it deserve the attention? In his latest piece, Ogilvy North America's CSO Anibal Casso challenges marketers to move beyond outdated models and find the universal truths that exist in the intersections of culture. Learn more about why "interculturalism" is the only strategy that matters for growth via @LBBOnline: okt.to/Kb0MOc #MarketingStrategy #CulturalInsights

Ever feel like you’re seeing the same face of “beauty” on repeat? It’s not just you. Algorithms are rewarding sameness, flattening individuality into one unrealistic ideal. @Dove is challenging this with “The Beauty Machine,” an installation showing how algorithms are getting to decide what is beautiful. It’s time to put the choice back where it belongs. Let’s show the world that real beauty is unique, creative, and expressive. Join the #DoveOpenCall and share your beautiful differences. 👉 dove.com/opencall

When culture calls, you answer. After Charli XCX turned a poster controversy into a sandwich moment, Hellmann's had to enter the chat. Go behind the slime green curtain with Anisa Gani, Alison Steven and Liam Bushby from @OgilvyUK's team and see how they orchestrated a guerrilla stunt for the BRAT tour in just 5 days that drove massive results. Catch the full campaign: okt.to/aCBf8S

Influence today is about provoking thinking, inspiring change, and shaping culture. 💡 @Ogilvy_India's Hephzibah Pathak unpacks the new 'grammar of communication'—a powerful synergy of creativity, data, and technology—for modern brands. Discover more: okt.to/vZEaxu #TeamOgilvy #MarketingInsights #Influence #BrandBuilding

In an automated world, humanity is your greatest asset. @Uber's Mike Miranda discusses how to leverage technology to foster the real-world connections that build "elusive devotion." Watch the full #OgilvyOn Live panel discussion on the future of loyalty: okt.to/iwW2UB

Your Friday #Ogilvyism

The legend returns! 🐾 For its 65th anniversary, the iconic Dulux Dog is back with a magical twist. The new "Life is what you paint it" campaign from @OgilvyUK celebrates modern milestones with the transformative power of color. Learn more via @campaignmag: okt.to/eGY1Av

The old loyalty playbook is obsolete. In our #OgilvyOn Live, @Spotify's Kay Hsu explains why being additive—not extractive—is the only way to earn true brand devotion in today's market. Catch the full insights now. 👀 okt.to/MU1Amo

Your screen is shattered, but your spirit isn't. DAVID New York's new "Cracked Royale" campaign for Clash Royale honors the players who win against all odds. Prove you're a legend with #ClashModoHard.

Process, Patina & Proof of Craft. Perfection is no longer impressive. As AI floods feeds with synthetic content and flawless imitation, audiences are looking for something else - signals of effort, texture and human presence. Proof that someone made this. For brands, the shift is clear: From polish to process. From perfection to proof. From telling them something to making them feel something. Download our 2026 Trends Report to explore all 5 Rules of Realness: okt.to/omVS2q

💥The mainstream is a myth. 💥Chasing it is making your brand irrelevant. 💥Culture has always moved from the edges in. Our CSO North America, Anibal Casso, discusses why "interculturalism" is the only strategy that matters for growth in a new piece for @LBBOnline: okt.to/zLHN2m #MarketingStrategy #CulturalInsights

5 world titles. 237 goals. 80 years of shared history. One feeling. ⚽ Coca-Cola's "Essa Coca-Cola Toda" campaign for the FIFA World Cup 26™ celebrates the sum of all emotions that unite Brazil in a powerful film created by @WPP Open X, led by @OgilvyBrasil and produced by Studio X.  Details via @LBBonline: okt.to/oBJe0U

@iTolga @WPP @loods5 @ZaadbalkankerNL 🎉 Congrats!

It's snowing again in Amsterdam. This time: ADCN Finalists. Thanks to the jury for seeing something in our ice-cold ideas. Grateful to our clients, partners, and the team behind it all. And now we wait... @ogilvy @WPP @loods5 @ZaadbalkankerNL

The sports marketing playbook has been rewritten. On the heels of #SportsProNY, Rajesh Midha and Jared Lowenthal reveal the new trifecta for brand success: Culture, Community, & Co-creation. It’s time for brands to move from passive sponsors to active partners.  Learn more: okt.to/IvMkUl #SportsMarketing #BrandStrategy