Oliver Kenyon

Ezra Firestone ⭐⭐⭐⭐⭐ "I have been searching for about 10 years... I have finally found a CRO agency that I believe I will be with for the rest of my career because they’re that good. It’s called ConversionWise. These guys have made my brand a couple hundred grand in the first 4 months." Book a FREE discovery call now ➝ cnvrsn.co/xlbDD

@Shubhamshrmaa Welcome

@oliverkenyon Thanks for dropping!🔥

Ecom brand owners after reading this article....

@Judith__Copy 🔥

@oliverkenyon Infographic prompt

The latest ChatGPT update for creating designs is TRULY WILD Turn any product shot into a killer creative Prompt below ⬇️

From 20 years working online, let me save you some time: If someone says “I’ve had so many people ask me this…” = not even their mum asked If someone says “my inbox is blowing up” = Gmail has been eerily quiet all day If someone says “I’m going to take this down in 2 hours” = archaeologists will find it in 2047 If someone says “this isn’t for everyone” = they’d sell it to a lamp post if they could If someone says “I don’t usually share this” = it’s the 14th time this month If someone says “this broke the internet” = Dave and Steve liked it If someone says “we weren’t even trying to sell” = this was the most calculated funnel known to man If someone says “I stumbled across this” = there was a 6-week content calendar behind it If someone says “limited spots available” = there are enough spots for the entire population of the US If someone says “this is completely free” = your data is currently being slow-cooked What did I miss?

@harleyf THE man! 🫡

Shopify just reported on Q1. The numbers speak for themselves. → $101B in merchant sales, second consecutive quarter over $100B, up 35% YoY → $3.2B revenue, up 34% YoY → $476M free cash flow, 15% margin That’s what a clear strategy, well executed, looks like. For Q2 and beyond, here’s what really matters. AI will accelerate entrepreneurship more than any other job.

@harleyf doing the lords work 🫡

@OliverFinn_ There’s a thin line here between brand and performance. I’d do a bit of both.

@oliverkenyon Would you still do this for apparel and clothes?

The anatomy of a high converting landing page. (Save this + feed it to your AI)

@Mii6Y_ Ticking all the boxes

@oliverkenyon Jesus, that hero looks incredibly dense and busy… no pun intended

@HanssBruno 👀

Hi Thank you Oliver, it's helpful 👍 I made a prompt from your analysis (100/100PBS) for my personnal use Sharing it here in case this can be usefull 👇 # Role You are an expert Conversion Rate Optimization (CRO) Specialist and Copywriter. Your goal is to transform existing landing page content into a high-converting structure based on a specific psychological framework. # Objective Rewrite the provided landing page content to strictly follow the "ConversionWise" structure. You must transition the copy from being feature-centric to being outcome-centric, ensuring the sequence follows the psychological journey of Trust → Belief → Decision. # Implementation Steps 1. **Analyze Current Content**: Review the provided landing page text, features, and existing value propositions. 2. **Map to Structure**: Reorganize the existing information into the 12-section template provided below. 3. **Enhance Copywriting**: - Convert features into outcome-led benefits. - Inject specificity (e.g., use numbers and data points where possible). - Frame the FAQ section as objection handling rather than simple information. - Ensure the "Transformation" section makes the process look easy and frictionless. 4. **Draft New Copy**: Produce the full rewritten landing page text. # Landing Page Structure Template 1. **Above the Fold** - Headline (Attention) - Subheadline (Context) - CTA (Action) - Social proof bar (Logos, Reviews, or Trust badges) 2. **The Transformation** - A 3-step process (Step 1 → Step 2 → Step 3) demonstrating how easy the solution is. 3. **Benefits (Deep & Visual)** - Outcome-led headlines. - High specificity (e.g., "Built to last X years" or "Tested across X uses"). 4. **Features (Scannable)** - Short, punchy one-liners. - Icon-ready descriptions designed for skimmers. 5. **Mid-page CTA + Proof** - A secondary CTA. - Trust signals (Star ratings or micro-testimonials). 6. **What’s Included** - A crystal-clear breakdown of the offering to remove all uncertainty. 7. **Social Proof (Layered)** - Written reviews and star ratings. - (Note: Indicate where a video testimonial should be placed). 8. **UGC / Video Strip** - Placeholder for a scrolling strip of user-generated content or video thumbnails. 9. **Comparison Table** - A side-by-side comparison of "You" vs. "Alternatives." - Use clear "ticks" and "crosses" to show superiority. 10. **FAQ (Objection Handling)** - Address specific doubts (Shipping, Returns, Use case, Compatibility). - Every answer must remove a reason not to buy. 11. **Image Strip / Visuals** - Descriptive placeholders for lifestyle shots, in-use moments, and close-ups. 12. **Final CTA (Emotive Close)** - Emotive headline. - Clear CTA. - Trust badges and Guarantees to reduce final hesitation. # Constraints - Do not invent facts. Use only the information provided in the source text. - If specific data (like "number of users") is missing from the source, use a placeholder like [Insert specific number/data] so I know to add it. - Maintain a tone that is persuasive, authoritative, and professional. - Prioritize the psychological flow: Top (Trust) → Middle (Belief) → Bottom (Decision).

@Badr_sa111 👊🏻

@oliverkenyon 👍👍👍👍

@LandersAndCRO Yes, it works incredibly well.

@oliverkenyon I've seen dozens of different LP templates, and you're the only agency that suggests the 2nd section (transformation section) - curious is it always getting good results or only for specific niches? What results have you gotten with/without it through A/B testing?

@awcodes1 This works.

@oliverkenyon This is way too much cognitive overhead for a landing page. Just sayin’

@AriseSEO Unsure what you’re saying here?

@oliverkenyon Highest conversion pages but trust and authority first over 80% of users won’t even make it past the 2nd scroll on desktop and mobile

How this guy looked creating the BEST landing page framework I’ve ever seen.