

Opti Digital
269 posts

@OptiDigitalsas
Advanced Technologies and Consulting for Digital Media Monetisation 📈 #AdTech #Media #Monetization #Digital #Publishers #Programmatic #Headerbidding #Analytics







Made-for-advertising (MFA) sites are distorting the digital ad landscape. These sites generate artificial traffic and fake clicks, diluting ad quality and misleading advertisers. Recently, Andrew Casale, CEO of @IndexExchange, shared with our CMO Helen Mussard how his team was among the first to tackle this, blocking fraudulent publishers back in 2022. bit.ly/3BIaTls



On last week's podcast, we were joined by Olly Aulakh of @OptiDigitalsas to discuss global ad tech growth, Yelp vs Google and the non-cookieless future. exchangewire.com/ew-podcast/opt…


















