Opti Digital

269 posts

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Opti Digital

Opti Digital

@OptiDigitalsas

Advanced Technologies and Consulting for Digital Media Monetisation 📈 #AdTech #Media #Monetization #Digital #Publishers #Programmatic #Headerbidding #Analytics

Barcelona Katılım Mayıs 2018
237 Takip Edilen98 Takipçiler
Opti Digital
Opti Digital@OptiDigitalsas·
Big news from Opti Digital! 🎉 We’ve joined the ranks of Google Certified Publishing Partners (GCPP). This milestone reflects our commitment to smarter monetization and publisher success. Read more: apnews.com/press-release/… #AdTech #GCPP
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Opti Digital
Opti Digital@OptiDigitalsas·
Opti Digital is now officially a Google Certified Publishing Partner (GCPP)! 🚀 We're proud to be recognized by Google for our technology, performance, and ability to help publishers grow without compromising UX or load speed. Read more: finance.yahoo.com/news/opti-digi… #GCPP #Adtech
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PROGRAMMATIC SPAIN
PROGRAMMATIC SPAIN@programaticaly·
La Unión Europea ordena a @Meta restringir el uso de datos personales con fines publicitarios Meta deberá reducir al mínimo la cantidad de datos personales que usa para publicidad, según ha ordenado el Tribunal de Justicia de la Unión Europea (TJUE). buff.ly/3ZPd7cY
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Opti Digital
Opti Digital@OptiDigitalsas·
A strong case for why tackling MFA publishers is crucial for the future of digital advertising. Quality always pays off in the end!
IAB Europe@IABEurope

Made-for-advertising (MFA) sites are distorting the digital ad landscape. These sites generate artificial traffic and fake clicks, diluting ad quality and misleading advertisers. Recently, Andrew Casale, CEO of @IndexExchange, shared with our CMO Helen Mussard how his team was among the first to tackle this, blocking fraudulent publishers back in 2022. bit.ly/3BIaTls

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Opti Digital
Opti Digital@OptiDigitalsas·
🚀 Ready for 2025? Staying ahead in AdTech requires mastering key trends and strategies. Join us for an insightful 1-hour #webinar where industry experts will explore the future of digital advertising for media publishers: lp.optidigital.com/2025-adtech-ou…
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Opti Digital
Opti Digital@OptiDigitalsas·
Have some free time today? Make sure to listen to last week's episode of TheMadTechPodcast where our CRO Olly Aulakh joined Lindsay Rowntree and Mat Broughton to discuss topics ranging from ad tech's predicted growth to Yelp's decision to sue Google. #AdTech #Podcast #Google
ExchangeWire@exchangewire

On last week's podcast, we were joined by Olly Aulakh of @OptiDigitalsas to discuss global ad tech growth, Yelp vs Google and the non-cookieless future. exchangewire.com/ew-podcast/opt…

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PROGRAMMATIC SPAIN
PROGRAMMATIC SPAIN@programaticaly·
La industria AdTech sigue dividida: ¿realmente el juicio contra @Google cambiará algo en el sector? Muchos expertos ya prevén que el juicio a Google conllevará cambios en el sector publicitario; no obstante, hay quienes piensan que todo seguirá igual. programaticaly.com/portada/indust…
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Opti Digital
Opti Digital@OptiDigitalsas·
@PubMatic Thank you for joining us! We're counting down the days to this interesting discussion among experts!
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PubMatic
PubMatic@PubMatic·
Our own Mohsin Pervez will be speaking at @OptiDigitalsas's "Trends in AdTech 2025" webinar. He’ll join a panel of industry experts to explore the key trends and innovations shaping the future of digital advertising. Learn more: optidigital.com/en/2025-adtech…
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Opti Digital
Opti Digital@OptiDigitalsas·
AdSense Lover? Time to switch to #HeaderBidding 🚀 #1 - It will allow you to challenge demand partners by offering them your inventory simultaneously. #2 - A client-side configuration, can also improves the loading speed of your site. Want to know more? hubs.li/Q01x-3TW0
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Opti Digital
Opti Digital@OptiDigitalsas·
#Studies 📚 are out and ad spending for 2023 are expecting to suffer a sharp slowdown! According to @dentsu, @GroupM and @Mediabrands, ad spending is expected to grow between 3.8% to 5.9% this year, compared to 😱 7% in 2021. Learn more ⤵️
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Opti Digital
Opti Digital@OptiDigitalsas·
🎆 Happy #NewYear - Time to see what to expect in 2023! At Opti Digital, we have some exciting things coming up for the first half of the year. We actually prepared a small preview for the most curious 👇 #adtech #monetization #publishers
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Opti Digital
Opti Digital@OptiDigitalsas·
🎄Nothing like a festive dinner to end the year on a happy note…and a gourmet one. All the team at Opti Digital 🥳 wishes you a happy holiday season! #adtech #teambuilding
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Opti Digital
Opti Digital@OptiDigitalsas·
OPTI DIGITAL #TEAM! ✅ Each time we welcome a new publisher, Jean-Yves, one of our technical integrator, makes sure that their site is ready to receive the best #bids available. ⏱️ Thanks to his work, our integrations are quick, easy and optimal.
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