Index Exchange

What does the mobile gaming audience actually look like in 2026? 🎮 60%+ of the US population plays games. 💼 The average gamer is 35 ♀️ Casual gaming skews female. This is one of the broadest, most diverse audiences in digital media... We asked leaders from @IndexExchange, @Nexxengroup, @tv_scientific, @zynga, @WPP, and @MintegralInc what they wished more marketers understood about who's actually gaming. Their answers might change how you think about your media plan. 🔗 Read more: on.unity.com/EveryoneIsAGam…

Performance is raising the bar for streaming TV. In the latest Innovators Unscripted episode, Miles Fisher and James Wilhite explore how richer signals and interactive experiences make streaming TV more measurable. Watch now: bit.ly/4hh4q3G #StreamingTV #Programmatic

🧠 AI is only as valuable as the intelligence behind it. In the latest Innovators Unscripted, @WPP’s Lauren Wetzel joins Lori Goode to discuss why better decisions matter more than faster ones and how sell-side intelligence is reshaping programmatic. bit.ly/44sLV4U

☁️ Why does containerization matter in programmatic? It brings intelligence closer to the impression, enabling real-time decisioning on every impression with lower latency and greater efficiency. Watch the full explainer. ▶️ bit.ly/49cTeR2

⚽ The World Cup proves the scale of streaming live sports. Now the industry needs to level up. Closing the gap requires the infrastructure and standards to activate premium streaming inventory with confidence. Read more: bit.ly/4wAlEhb #StreamingTV #WorldCup

Streaming TV is evolving, and the industry's infrastructure needs to keep pace. In @MediaweekAus, our VP of buyer development, APAC, Janette Higginson, explores why shared standards will be critical to creating a more interoperable marketplace Read more: bit.ly/4wr7Sxf

How do you reach highly specialized B2B audiences? @wppmedia and @NanoInteractive partnered with Index to combine intent-driven audience intelligence with sell-side decisioning. The result: 📈 60% higher CTR and 💰 52% more efficient CPMs. Learn more: bit.ly/4vDXHVR

One week. Countless conversations. From customer meetings and industry discussions to partner events (and yes, rosé and gelato), thanks to everyone who made this year in Cannes one to remember! 🌴 #Cannes #AdTech

Another memorable day in Cannes. 🌴 From breakfast conversations and podcast recordings to partner events and plenty of connections in between, day two kept the momentum going. #Cannes #Cannes2026 #AdTech

🌴 Cannes is on. Are you ready? The energy is high, the rosé is cold, and some of the industry's best conversations are already underway. Stay tuned for more highlights from Cannes throughout the week! 📸 #Cannes2026

Media buyers are ready to invest more in pause ads—80% plan to increase spend over the next year, according to our latest survey. To unlock the format's full potential, the industry needs more consistent standards. See all the insights: bit.ly/3SPOHhO #AdTech

💭 What is the @IABTechLab Agentic Real-Time Framework (ARTF)? In our latest Index Explains, Michael Richardson breaks down how ARTF works and why it matters. 🎥 Watch now: bit.ly/4es3pTt #AdTech #AgenticAI

🎮 Gaming deserves higher standards and greater transparency. We’re proud to support @unity's expansion of Unity Core Standards to advertising, helping marketers better assess inventory quality and giving developers a clearer way to demonstrate value. bit.ly/4fLBuAh

What does agentic advertising actually mean? Our CMO Lori Goode breaks down three ways it’s driving impact for marketers: smarter workflow automation, streamlined campaign buying, and real-time sell-side decisioning. Watch the full Index Explains: bit.ly/4eSgJ5n #AI

🚀 As marketers demand greater visibility and control, the future of programmatic belongs to those who can turn complexity into clarity. From curation to streaming TV, John Tigg shares what's next for the ecosystem: bit.ly/4uljhNo #AdTech

⚽ One week until the FIFA World Cup kicks off. As media buyers prepare for one of the year’s biggest streaming TV moments, tune in for tips on securing live sports inventory, maximizing scale, and staying flexible in real time. #StreamingTV #AdTech #WorldCup

At Innovators Unscripted at #POSSIBLE, our CEO Andrew Casale joined Bedrock Platform’s Shane Shevlin and Adweek's Kendra Barnett to discuss how Index Cloud and containerized infrastructure are reshaping programmatic. 🎥 Watch the conversation: bit.ly/49zfQeP

James Wilhite of @IndexExchange and @awolk of @TVREV discuss CTV's future—contextual targeting, transparency, privacy, and smarter inventory curation. news.marketecture.tv/podcast/how-to…

On the @aperiamventures podcast, our CEO Andrew Casale unpacks Index Cloud and how smarter infrastructure unlocks faster decision-making, more intelligent models, and better outcomes across programmatic. 🎧 Listen: bit.ly/4doy70H #AdTech

🫀 Faster than a heartbeat, blink, or snap. That’s how quickly a containerized bid request is processed. Watch the full Index Explains from Kristina Gubanov to learn how it works and what this means in practice. bit.ly/49cTeR2 #AdTech