Optimizely

Meet the new Optimizely. The AI platform for marketing. Because marketing’s been stuck in survival mode long enough. So we’re here to fix it. One place to create and optimize every digital experience. With AI built into every part of how you work. Now, you're free to grow.

We rebuilt the A/B Results Page from the ground up. Because your experimentation program deserves better than stitched-together tabs and manual exports. Rolling out to all Opti ID customers over the next month. Learn more: optimize.ly/4fgISBD

The best camps are built around the stories people bring with them. At Camp Opticon NYC, hear fresh perspectives from leaders like Lauren Boyman, Robert Chatwani, Erika Serow, and Alicia Tillman on AI, marketing, and what’s next. Join us Sept. 1: optimize.ly/4vSHZGI

The June Opal release just dropped. And it's a good one. See what's new: optimize.ly/44AFKvs

Camp Opticon is open. Register now. optimizely.com/field-notes/op…

For those of us who love the idea of camping more than the actual camping: Camp Opticon. A place for marketers, digital leaders, and experience-makers to gather, share ideas, and get your boots on the digital ground. Agentic AI. Agentic CMS. Agentic experimentation.

See what Mark's running on. optimizely.com

Some marketers chase productivity. Mark Eting seems to attract it. We’re not saying Optimizely made Mark who he is. But we’re not not saying it. Mark Eting's favorite AI platform. Coincidence? Unlikely. Great taste? Definitely.

@scunliffe For more on feature experimentation specifically, visit: optimizely.com/products/featu…

@scunliffe We're not only a tool for app feature flagging. Optimizely offers a breadth of solutions across experimentation, content, personalization and analytics - each of which get exponentially stronger with Optimizely's Agent Platform.

Meet the new Optimizely. The AI platform for marketing. Because marketing’s been stuck in survival mode long enough. So we’re here to fix it. One place to create and optimize every digital experience. With AI built into every part of how you work. Now, you're free to grow.

Read more: optimizely.com/company/press/…

Bucketing people isn't personalization. It's organized guessing. Limitless 1:1 personalization builds tailored experiences for every buyer and keeps them current as data changes, with agents doing the heavy lifting. Finally, personalization at scale: optimize.ly/4apcxqK

Next week, we'll take the stage at Cannes Lions and spend time talking with marketers, creators, and digital leaders. We're gathering at the Optimizely Rosé Lounge, sharing fresh ideas and a glimpse of something we've been quietly preparing. Come find us: optimize.ly/3SvOtwa

The Camp Opticon lineup just got a whole lot more interesting. Seth Godin is keynoting Opticon 26 in NYC on September 1st. Free to attend. Spots are limited. Save your seat: optimize.ly/4vDmx7U

Most teams know what AI says about them. Few know what AI does on their site. Optimizely's full AEO platform is live. Real agent activity, Conductor's AEO intelligence, and agents to act on it. The full picture, finally. Learn more: optimize.ly/3Sw6TwN

The campfire's lit. Opticon 26 registration is officially open. NYC → September 1 at the Javits Center London → October 13 at the Barbican Centre Online → October 21 Free to attend. Spots are limited. Save your seat: optimize.ly/3Qc5URL

That small slice? How most marketing teams use AI right now. Rest of the pie? What agentic AI can actually do without you lifting a finger. The gap is the opportunity. Come find out how to close it at Agents in the Mix on June 9th: optimize.ly/4uC4jUv

Marketers built 4,000+ AI agents on Optimizely Opal and ran them 172K+ times. 97% custom-built. The shift from 'using AI' to 'building with AI' is here. The numbers speak for themselves. Read the full story: optimize.ly/4fwfdWW

The marketing org chart got a little weird. In a good way. Join Agents in the Mix on June 9 to see how top teams are using AI agents across real marketing workflows. Real demos. Real use cases. No five-year fantasy. Save your seat:: optimize.ly/42WShIU

AI is saving marketers time. So why doesn’t it feel like they have more of it? 61% say AI makes them faster. Only 36% say it gives them space for strategic or creative work. That’s the Passion–Pressure Paradox. Check out the full report: optimize.ly/4mXTtFf