Outset PR | Best marketing agency'25🏆

During Google’s Q4 2025 #SpamUpdate, U.S. crypto media traffic contracted. While the market declined 27.1%, one legacy outlet fell by 76.2%. Cointelegraph’s decline was ~2.81× deeper and the pattern didn’t stop in the U.S. 👇 #OutsetDataPulse

Crypto #listicles didn’t disappear, just the weak ones did 🫣 Comparison-style content still works when it appears in places where people are actually researching products and making decisions. 🔗Latest @OMI_index breakdown looks at 5 crypto outlets where listicle coverage still makes sense: substack.com/home/post/p-19…

Raw syndication volume can be a misleading PR metric 🤥 A story may generate dozens of republications while creating little real discovery if the pickup trail consists mostly of low-visibility aggregators or duplicates. What matters more is where the coverage travels. #Web3PR

🔗 New Outset Legal Lens looks at where roadmap communication becomes legally risky in crypto: outsetpr.io/blog/roadmaps-…

Roadmap updates can quietly turn into market signals: ▪️a feature in development starts feeling imminent ▫️a possible partnership begins sounding confirmed ▪️timing often changes how the audience interprets the message Here's how to manage it👇

🔗 Read the full Outset Legal Lens on where influencer campaigns become risky in Web3: outsetpr.io/blog/how-influ…

Crypto influencer campaigns can create legal exposure much faster than many teams expect. Once KOL content starts shaping expectations around tokens, timing, or upside, regulators may treat it as more than simple promotion 📣 #InfluencerMarketing

The full reports break down where surface-level signals stop reflecting what actually drives visibility, attention, and market behavior. 🔗Now live on the OMI Substack: omindex.substack.com

03/ Conference 💼 months produced surprisingly weak traffic impact across many crypto publishers, especially in the US:

Outset Data Pulse now resides inside @OMI_index, but we still believe one of the most important parts of research is challenging industry assumptions with actual data 📊 Here’s a recap of some of the strongest findings from the past two months:

Africa may be one of the fastest-growing #crypto markets, but Trust Wallet’s @damiodufuwa says high adoption does not automatically mean high trust. cryptoafrica.news/crypto-africa-…

Trust Wallet says Web3 firms risk losing credibility if crypto messaging fails to match product performance, warning hype and unrealistic promises can quickly damage long-term user trust. 36crypto.com/trust-wallets-…

#AI can sabotage your writing in subtle ways ⚠️ Before publishing, check for wording that adds no value: ▪️formulaic transitions that add structure, not meaning ▫️overexplaining points the reader already understood ▪️repeating the same idea in slightly different wording

We’re sharing a new edition of our Web3 Communication Talks 🎙️ @damiodufuwa, Head of Communications at @TrustWallet, covered how messaging works when products evolve in public and users expect clarity. 🔗Read the full conversation: outsetpr.io/blog/dami-oduf…

We are live 🚨 Tune in to hear all about innovative growth strategies from our one an only Mike Ermolaev 👇

April at Outset PR👇 ▪️ top 3 marketing firms by @CoinGapeMedia ▫️ in 5 categories at the @clutch_co Leader Awards ▪️ our blog covered AI writing traps, PR priorities, and risks in “private” Web3 channels 🔗 Catch up with the full digest: outsetpr.io/blog/outset-pr…

Our founder Mike Ermolaev has been nominated for Best Crypto Op-Ed at the ACJR Awards 🎉 He looks at how market reactions have changed, from sharp, headline-driven moves to slower repricing shaped by positioning, liquidity, and expectations. 🔗 Check it out if you haven't yet: beincrypto.com/crypto-news-re…

We’re heading to Istanbul Blockchain Week 2026! Come meet us and talk all things PR 📣 📅 June 2–3, 2026