Pedro Critchi → Groselia
117 posts

Pedro Critchi → Groselia
@PCritchi
Building Groselia | motion videos that look like you hired a studio Turning SaaS launches into something people remember
São Paulo, Brazil Katılım Şubat 2026
53 Takip Edilen29 Takipçiler

@Anderodev Uma das plataformas mais bonitas que eu vi recentemente 😱😱😱
Português

@FoxApply @Danilo_Parmegi We pivoted from Argibee to Groselia not too long ago and the journey has been anything but simple.
Seeing a client share this publicly reminds me why we pushed through.
Grateful for the trust, @FoxApply.
English

Built AI motion videos for our own SaaS.
People kept asking how we made them.
So we turned it into a service.
Posted about it this morning. Got a reply and filled out our form.
We're offering it at $25 while we validate and collect feedback.
groselia.com
English

We built AI motion videos for our own product.
People didn’t ask about the product.
They asked how we made the videos.
So we turned it into a service.
We now create high-end motion videos with 3D, particles and cinematic style.
These are from paying clients:
Foxyapply:
youtu.be/YRNtiwswJms
Argibee:
youtu.be/6wOl1t6RtQg
Pentesty:
youtu.be/s_6WmAHqZGI
We’re offering it at $25 while we validate and collect feedback.
If you want one:
groselia.com

YouTube

YouTube

YouTube
English

We built AI-powered motion design for our own products. People kept asking "how did you make that video?"
So we turned it into a service.
Professional motion videos with particles, 3D effects, full HD — for $25 while we validate demand.
Examples:
🔗 youtube.com/watch?v=FFdWyO…
🔗 youtu.be/YRNtiwswJms
🔗 youtube.com/watch?v=6wOl1t…
Fill the form, we schedule a quick call, video ready in 1-3 days.
Agencies charge thousands for the same.
We charge $25.
👉 groselia.com

YouTube

YouTube

YouTube
English

It has been a while since I posted here.
Over the past months we ran 120+ demos with designers while building @argibeebr.
We learned a lot.
And somewhere along the way we realized something.
The bigger opportunity was not branding.
So we pivoted.
In simple terms we are trying to do what Remotion promised.
But actually works.
The video attached to this post was generated inside Groselia in a few minutes.
English

Sales
Updating the pitch deck with the latest learnings from demos and the new positioning.
The goal is to make the value of Argibee obvious within the first minutes of the conversation.
Main conversion lever this month: demos.
Goal for this week:
5 demos scheduled per day.
The more conversations we have with designers, the faster we refine both the product and the sales process.
English

Marketing
- Updating the landing page.
We’re rewriting the LP to reflect the value proposition that has been resonating the most during demos with brand designers.
- Recording a new hype video.
A clearer and more visual product demo aligned with our current positioning.
- We’re also producing a second video that mixes:
• the founders explaining the product
• the product demo
This will be our main content for Instagram this week.
English

Week 1 sprint at Argibee
We’re entering the final month of the Shiva program and this week marks the start of a more structured weekly sprint cycle.
After dozens of demos and conversations with designers, we now have much more clarity on where we actually create value.
So we flipped the switch.
The next 4 weeks are fully focused on converting paid customers.
Here’s what we’re working on this week ↓
English

Day #51 building Argibee on X
Product:
• Implement auto-generated presentations from Brand Assets
• Implement brand guidelines generated from Brand Assets
• Implement sharing Brand Assets with clients via link
Study / tests:
• Started studying Claude Code to test another product idea related to video
Content:
• Edit vlog #07
• Script new Instagram videos
Commercial:
• Schedule 6 more demos for this week
Meetings:
• Rodrigo Monteiro (security)
• Marcelo Brenner
• Lizardo (backend alignment)
Shiva:
• Approve video script for Josan Johnata and start production
cc @Danilo_Parmegi
English

Hey everyone.
Lately I've been sharing more about what we're building with Argibee here on X, especially with the build in public community.
We just published our vlog #06 where we talk about a big moment in the product: realizing we needed to rethink where exactly we should help designers in the branding process.
We also share a bit of the journey around that pivot and our Pitch Day at Link School.
If you enjoy following startups being built in public, would love if you could check it out.
youtu.be/3s2JVHQ9dnw?si…

YouTube
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