Blake Emal

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

The right niche has questions you're still figuring out in public

Founders with strong brands close 40% faster on average. One explanation: Prospects show up on the call already trusting you.

How I turn 1 podcast into 12 LinkedIn posts in 30 minutes: 1. Drop the transcript into Claude 2. Prompt: pull every standalone idea longer than 30 seconds 3. Get back 15-20 raw ideas 4. Cut the 8 weakest 5. Edit the rest in your voice

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Founder-led copy beats committee copy. The fastest way to test it: Read your homepage out loud to a friend. If they ask "wait what does that mean," the page is failing them. Rewrite until they don't ask.

Strong hook structures that actually work: "How I [did specific thing]" "If you [specific scenario], here's what helped" "When I [made specific call], the result was [number]" "I've [done thing X times]. Here's what changed"

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Content pillar system in plain English: 3 topics you'll be known for 3 angles per topic (story, framework, contrarian take) 9 post types you can rotate forever

@hthieblot Pagetear.com

If you are a solo founder, reply here and tell me what you are building.

If you're posting "agree?" or "thoughts?" at the end of every post, you trained the algorithm to think your content needs a kicker to land

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Drop your project URL Let’s drive some traffic

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

LinkedIn/X gets you reach. Email gets you conversations. If you have a brand and no newsletter, you're letting your warmest audience cool off in someone else's algorithm.

Real ideas earn comments without asking

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

A 5-minute brand audit you can run today: Read your last 10 posts Cover the name and headshot Ask: could this be anyone else in your category If yes, you have a content account. Not a brand.