Blake Emal

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

A sales page that converts has 4 sections in this order: 1. The problem in their words 2. Why every other solution fails them 3. What you do that works 4. Proof from someone who looked like them

Investors find you on LinkedIn before they answer your intro email. If your last 10 posts are product updates, you look like a feature factory. If your last 10 posts are opinions on your category with proof, you look like the person to back. Audit your last 10. Count how many had a real opinion. If under 3, you're invisible to capital.

Your product can be copied in a weekend. Your founder brand takes 5 years to copy and looks fake when anyone tries. Start the 5-year clock today.

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Founders ask me how social turns into pipeline. Post 3x a week with a real opinion in line one. Reply to every comment within 2 hours. DM anyone who saved or shared, asking what made it click. The post is the bait. The DM gets the meeting.

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

@Boltcutterlab Health insurance in particular

@heyblake Insurance. Tempted to sales but as a sales pro I know there are plenty of truthful sales teams, they're unfortunately in the minority though. Still insurance sucks more.

If humans lost the ability to lie… What industry would die first?

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

How I pull a founder's voice out of them in 45 minutes: 1. Record a 30-min Zoom, no slides 2. Ask 3 questions: what should your industry stop doing, what do customers misunderstand, what would you only say to a friend 3. Transcribe it 4. Highlight every idea they said twice in different words The repeated ideas are the brand.

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

A founder who posts for 24 months straight builds an asset A founder who runs ads for 24 months straight rents attention

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Pick one belief you'll defend in public that 60% of your industry would argue with. Post from that belief for 12 months. You now have positioning your competitors literally cannot copy.

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

Founders with strong brands close 40% faster on average. One explanation: Prospects show up on the call already trusting you.

Serious about growing your brand/revenue w/ content? Book a 15-min discovery call: cal.com/heyblake

A company brand with no founder behind it sounds like a press release. A founder brand with no company behind it sounds like a coach. You want a founder talking from inside a real business.

This is why pagetear.com is still doing well Initial perception of companies is that AI can do content "80% or better" of what they need. Then they try to spin up 10 different agents to run their content engine. And it all turns to slop and gets no results. 🤷‍♂️