Russell Cooper

@vasajurich Yeah. I don’t have them often but this is my go-to

@PackagingSci This was recent then yeah?

What was the first energy drink that you were loyal to? Here’s mine.

@michaelmiraflor If you enjoyed it, I recommend the Houston Rodeo rodeohouston.com

My first rodeo.

The big fat buttons felt good to press.

@Dominusrrf @messedupfoods Kel loves mozzarella boba

@_cameronkm It is a packaging engineering marvel for sure.

Probably the best CPG innovation of all time, right?

@consumertc Time to start that pringles can museum

With my McDonald’s collection rapidly expanding, I’m taking down my long-running vintage Pringles and Christmas Crunch shelf display. Sometimes the key to collecting is about making the tough decisions.

@ZachCPG What do products do you consider part of the new pouch wave?

Whatever you feel about the new pouch / tin wave… we haven’t seen a format shift like this since energy went from slim cans to shots. (Red Bull / 5-Hour Energy). And we all know it PRINTED. 5-Hour trained the consumer to accept concentration in a tiny format. Then it spread to "better for you": turmeric shots, greens shots, etc. Don’t underestimate the talent building in this format. We’re there again. Format is strategy.

Packaging Science

@guhlo beverage

Extensive US map of the beverage copacking ecosystem - copackers + bottle/can manufacturer facilities. Reply w/ “beverage” for link to the map.

this is the best day of my life. they finally restocked the mysterious liquid

@Gaurab What type of packaging applications did you explore?

When we made our first product, we listed 100 possible markets. Flowers. Semiconductors. Antiseptic packaging. The only one that made sense? Float spas. Those sensory deprivation tanks needed peroxide. We became the peroxide kings of an obscure niche. $300K a year from 300 customers.

You're in for a treat, but only if you can get that lid off. Talenti gelato is notorious for being tough to open, so we scanned a few new and opened containers to see if industrial CT could tell us why. Read the full scoop here: hubs.ly/Q03-V9B20 🍨

Iconic

Remember the 3L bottle of Pepsi with the black bottom? #nostalgia

@RosenZone I know how: great content

Idk how but in 4 months I got my instagram from 3k to almost 26k followers! Including some fun celebrities and influencers 👀

@HOTTAMALESBrand 🥄

🔥 @HOTTAMALESBrand with the product silhouette barcode

Vanity UPC Barcodes 🔍👀 @HEB is up first with this spicy barcode for my favorite salsa 🌶

1980s Puffy Stickers