Pascal Murasira

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Niba koko ukunda gutembera aha ni mukahe karere ?

Back in Amsterdam after a very productive week in Rwanda. Taking the coming week to rest and reflect on what I saw, heard, and learned in RW. Then I’ll head back to Kenya to continue listening and learning. It’s hard to shape an organization’s strategy without taking time to clearly understand the realities, context, motivations, and perspectives of the people it aims to serve. Thank you to everyone who shared their insights with me. And to those I couldn’t meet because of time, let’s still find a way to connect, virtually or in person.

Rural Rwanda is more entrepreneurial than many people think. Yesterday I spent the day visiting a series of businesses across the rural food economy: a coffee farmer, a distributor of locally processed foods, an animal feed producer, a rabbit farm, a pig farm, and a local banker responsible for assessing the risk profiles of these ventures. Two key insights emerged from these candid one-on-one conversations. First: Rural Rwanda is changing quickly. As electrification and connectivity expand, a new generation of rural entrepreneurs is emerging. They are more mobile, more digitally connected, and increasingly treating agriculture not just as a way to feed the household, but as a serious business within the food system. Second: Not everyone is moving at the same speed. Many in the older generation are understandably struggling to keep up with the pace of change, mainly driven by climate pressures, digital tools, and the broader transition from farming as a way to feed the household to farming as a business. This is creating a visible gap inside the same communities. Fortunately, Rwanda’s demographic dividend means a younger generation is stepping in with new ideas, new tools, and a different level of mobility which is positive. But when you spend time listening carefully, another pattern becomes clear: Access to timely, practical information may be one of the biggest untapped opportunities in rural food systems. Information about markets. About inputs. About climate risks. About finance. About what others are trying and learning. This is precisely where networks like the African Food Fellowship can play an important role: bringing people together, connecting actors who rarely meet, and enabling the exchange of knowledge that makes local food systems more efficient, resilient, and opportunity-rich. Sometimes the biggest unlock is not a new technology. It’s simply helping the right people learn from each other.