

Pascal Pixel
15.3K posts

@PascalPixel
👨🏻🏭 Independent Designer and Coding Person 😺 Product Hunt’s Ultimate Maker of the Year 🐴 Creator of Horse, the Browser with Trails; https://t.co/QGe8A2FBtw






We will absolutely never build like this again. Developers can't even justify the cost of slightly better materials, or genuinely sustainable layout designs to make a building more sufficient and for it to remain more functional over a longer period of time (this usually means less units per floor). What makes you think that, approving millions upon millions of dollars for for skilled artisans to create sculptures that used to take literal centuries to finish? Just imagine walking into a board meeting and saying you want to spend bazillion cash extra on sculptors, stone carvers and craftsmen so that the facade is "oh so beautiful" It will never happen again.









We’ll build like this again



Most UI sounds still feel cheap because they’re just MP3s. built synthesised tactile feedback that generates on the fly. crisp clicks, satisfying toggles, proper error tones. 2kb. zero files. zero dependencies. cuelume-site.pages.dev








A company just used AI Search to increase its qualified leads by 1,850%. Those leads also converted at up to 3x the rate of traditional Search. For SaaS companies, agencies, professional services firms, financial companies and pretty much any B2B business trying to increase traffic and sales, this is a really important case study. Let’s go through it. By the way, you can see whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity and Grok here. It’s free: seo-stuff.com/free-audit HubSpot recently broke down the strategy it used to become the most visible CRM across AI platforms. According to the company, qualified leads from AI-generated answers increased 1,850% between Q1 2025 and Q1 2026. Oh, and AI citations increased 433%. Also, those leads converted at up to 3x the rate of traffic from traditional Search. The strategy is worth studying because it lines up very closely with what we have been seeing among SEO Stuff (seo-stuff.com) customers across Google AI, ChatGPT, Claude, Perplexity and broader AI Search. The main takeaway is pretty simple: HubSpot built content and authority around the questions customers ask while deciding which software to buy. Awareness questions. Industry questions. Comparison questions. Pricing questions. Feature questions. Integration questions. Review questions. And questions about whether HubSpot was right for a specific type of business. That last part became particularly important, because HubSpot found that AI systems knew the company, but often struggled to find pages explaining whether the product was right for a specific industry or customer. So HubSpot started creating much more specific industry pages. This is akin to what SEO does with this package: seo-stuff.com/premium-conten… Instead of only explaining what its CRM does, the company created pages explaining how the product works for construction companies, manufacturers, retailers and other individual categories. The pages were built using HubSpot’s existing customer stories, product information and case studies. They included clear answers, structured information and frequently asked questions. 92% of those industry pages were eventually cited by AI answer engines and HubSpot says they produced a 49% increase in AI visibility. That is a pretty strong argument for creating content around specific customers instead of publishing another generic article about the category. A construction company does not only want to know what a CRM is, it wants to know whether the CRM can handle construction sales cycles, multiple projects, field teams, contractors and long follow-up periods. A financial services firm wants to know whether the platform supports its workflows, reporting requirements and compliance needs. An agency wants to know whether it can manage leads, clients, campaigns and reporting without paying for a complicated enterprise system. Those are the questions that move someone closer to buying, and they also give AI systems much more useful information when deciding which company to recommend. HubSpot created comparison content for specific industries too. Those pages reportedly generated a 642% increase in citations and a 58% increase in overall brand mentions. Again, the specificity matters. “Best CRM software” is incredibly broad. “Best CRM for a construction company with a small sales team” gives the AI system a clear customer, use case and decision. The company also updated existing product pages. Headlines were rewritten around real customer questions. FAQs were added. Dense explanations were reorganized using tables and lists. Product information was connected more clearly to the problems customers were trying to solve. HubSpot says those changes increased citations to its product pages by 56%. None of this required abandoning SEO, mind you, as the company still needed useful pages that could be crawled, indexed, trusted and discovered through Google. A lot of companies are treating AI Search like a completely separate marketing channel, but HubSpot connected the entire process. It tracked the commercial questions customers were asking. It identified where competitors appeared instead. It created pages that filled the missing information. It improved existing product content. It built visibility across third-party publishers already being cited by AI. Then it measured citations, visibility, leads and conversion rates. The third-party authority piece was especially important. HubSpot looked for publishers that were already being cited for relevant customer questions but were not mentioning HubSpot. It then worked to increase its presence across those sources. That gave ChatGPT, Perplexity and other AI systems information about HubSpot from websites outside HubSpot’s control. Which makes sense, because every business says its own product is great. AI systems need outside confirmation before confidently recommending one company over another. Relevant articles. Industry publications. Comparison pages. Reviews. Customer discussions. Expert mentions. Credible backlinks. The stronger and more consistent that public footprint becomes, the easier it is for AI systems to understand where a company belongs. This is where HubSpot’s strategy maps directly to smaller businesses. A SaaS company can publish pages for its most valuable industries, use cases, integrations and customer types. An agency can clearly document the industries it serves, the problems it solves, the process it follows and the results it has produced. A financial services company can publish detailed pages covering qualifications, methodology, fees, risks and specific customer situations. A local business can create stronger service and location pages supported by reviews, local citations and third-party authority. The exact pages change by business, but the principle stays pretty consistent. Give Google and AI systems clear information about who you help, what you offer and why a customer should choose you. Then support those claims with credible information across the web. HubSpot’s results also make an important point about traffic quality. AI Search may not always send as many clicks as a traditional Google ranking, but the people who do click may arrive much further into the buying process. They have already asked about the category. They may have compared several companies. They may have narrowed the options by industry, budget or feature. They arrive on the website looking for confirmation. So the visitor may be lower volume, but they can also be much more qualified. This is where SEO Stuff (seo-stuff.com) can help. The done-for-you package combines 10 AI-search-optimized articles with three DR50+ authority placements: seo-stuff.com/gold-plan-pack… The content helps your business cover the questions customers ask before buying, including industries, use cases, comparisons, alternatives, pricing, objections, product details and implementation. The authority placements help confirm what your company says about itself across trusted websites that Google and AI systems use to understand categories. And again, if you're curious about whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity and Grok, you can check here. It’s free: seo-stuff.com/free-audit
