
Pascal Unger
1.2K posts

Pascal Unger
@PascalUnger
Co-Founder & Managing partner @focal_vc | I back technical founders at inception | writing: https://t.co/ftMMFWG1oh




This is how you hire an org of superstars. People first, roles/process second. There are many ways to put the puzzle together, but you want to prioritize top talent above all. It’s easier to deal with the chaos of non-standardized processes than it is to find & convince top talent. - From @zebriez’s excellent Colossus piece, “Inside Cursor”


# The Path Forward for AI Startups A lot of founders are messaging each other after the SpaceXAI <> Cursor “IPO-deferred acquisition”. Common discussion topic: what is the future for independent startups? Must ~everyone ultimately be acquired by a frontier lab or go extinct? The data from our direct experience @cognition suggests the opposite. The more startups in a category that defect from independent competition by selling to a lab, the stronger the remaining ones become. We experienced this firsthand last year with Windsurf. When the founders went to Google and we acquired the remaining company, it dramatically accelerated our product roadmap and GTM. Now, cloud agents are ready for prime time, and our usage has exploded. (We’re in the fastest rate of usage growth in Cognition’s history - almost 50% month-over-month growth in Devin enterprise.) We already see the next round of acceleration with yesterday’s news, from prospects and customers to candidate inbound. In just about every category, there’s a clear market for a winning independent offering that’s not tied to models from any one lab. Especially in a space as dynamic as software engineering, where customers value model flexibility as the rankings from different providers are constantly changing. For startups to seize that independence opportunity, here are the lessons we’ve learned so far: 1. DIFFERENTIATION You need to have extremely clear differentiation vs. what’s already offered by the labs. Cursor had stiff competition from Claude Code in self-serve, in part because one tool was substitutable for the other, which presented a challenge. Our approach has been to differentiate heavily for enterprises, which is the largest market for software engineering. Specifically: 1. We invest as much in forward deployed engineering and AI enablement as we do in core R&D. Our customers treat us as a change management partner, not just an AI software engineering platform. We run 1000-person workshops all around the world to help train developers inside companies on frontier AI adoption. We target specific use cases and outcomes in addition to providing developer tooling. 2. We focus on accelerating the *entire software development lifecycle* at large company scale, not just the writing of code. Devins now spin up automatically for everything from ticket scoping to DeepWiki codebase indexing to security vulnerability remediation and application monitoring alert response. 3. We eat the pain of deployment complexity to work well in the largest and most complex environments imaginable. Cognition can run inside a customer’s virtual private cloud, has a permissioning and team collaboration model that can scale to 100,000+ developers inside one company, runs as well for COBOL mainframes as it does for modern Python. From day 1 each Devin ran in a microVM on its own machine, vs running locally as a CLI tool, which allows arbitrary horizontal scaling and is a better fit for event-driven automation. Of course, one element of startup differentiation will always be model independence. This is particularly powerful in large enterprises, who value supplier continuity and the ability to centralize tooling without taking on the business risk that they committed to the wrong foundation model. And useful for individual developers, who always want to try the latest models. (If you haven’t yet tried the Windsurf 2.0 release which came out last week, it’s a good day to give it a shot!) I expect the labs will catch up on some of these fronts at some point. But at that point, we’ll have already made the next leap in differentiation, because… 2. FOCUS You won’t outcompete the labs in everything, but you can outcompete the labs in *your* thing. Every application domain has fractal complexity at the edges. Lean in to what makes your domain special and offer things no one else can. Does it make sense for a lab to devote training resources to a specialized code review model? Probably not - they’re working on AGI. But for the 3-6 month window where the latest frontier models don’t solve that use case at acceptable performance, cost, or latency, do it yourself and build a better product experience than would otherwise be possible. Rinse and repeat as the frontier of what’s possible via specialization continues to evolve. 3. VELOCITY One of our values at Cognition is: “Every second counts.” Maniacal urgency helps in every startup, but it counts extra in today’s accelerated AI times where advantages compound faster than before. With sufficient focus, you can out-accelerate the AI labs on any one specific feature or workflow. Do this consistently to stretch the overhang of what’s enabled by each new generations of models, and you can maintain your edge on a differentiated product experience. - In many ways the SpaceXAI <> Cursor news is a win for everyone. SpaceX gets a new research team and the chance to become competitive in coding. Cursor gets a meaningful exit and the opportunity to accelerate their research roadmap with much more compute. And the whole ecosystem benefits from increased competitiveness among the foundation model labs. Congrats to the teams on the outcome.





Happy Tax Day, New York. We’re taxing the rich.




Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software. It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans. anthropic.com/glasswing

Starting tomorrow at 12pm PT, Claude subscriptions will no longer cover usage on third-party tools like OpenClaw. You can still use these tools with your Claude login via extra usage bundles (now available at a discount), or with a Claude API key.




A CEO from one of our portfolio companies shared this with their team. I’m re-sharing it with their permission, because it resonated and reflects what all founders and CEOs should be communicating. -- We are living through a period of compounding change. And in moments like this, the biggest risk is no longer making the wrong decision. It is moving too slowly while the world moves around you. There are two paths. We can play defense: - Protect what we have - Optimize what works - Wait for clarity It feels safe. It isn’t. Or we can play offense: - Learn faster than the environment changes - Use new tools to solve old problems in better ways - And create entirely new strategies and businesses That’s where the opportunity is. Challenge yourself to do things faster and better than you have ever attempted. Stay uncomfortable. Stay on the front foot.






