Paul Lucé

#IMLearningFX Outstanding, timeless insights for a brand new time, thanks to @SequinsNsearch searchenginejournal.com/rethinking-aud…

#IMLearningFX Not sure what the heck is going on with @gregjarboe , but every single thing he's written this month has been a homerun searchenginejournal.com/anthropics-inf…

@lilyraynyc I struggle with the "high-quality content" part. We heard that for 20 years, but it simply wasn't true. I suppose *this time* they mean it?

This is classic Googlespeak l, but luckily I’ve spent many years learning the language 😂 My interpretation - “inauthentic mentions” probably applies to listicle pages (potentially self-serving ones, but not that’s explicitly stated here), paid/reciprocal brand mentions on 3rd-party pages, and inserting/paying for brand mentions in social threads, Reddit, etc. What are others’ interpretation of this?

#IMLearningFX this is really cool in that it seems like AI is helping the internet become what it could have been and/or should have been all along. searchenginejournal.com/stop-treating-…

#IMLearningFX another outstanding think piece by @gregjarboe #spoileralert In the end, the main character keeps part of his durable value (his local knowledge, charm, and connection to Dublin) but changes the business model entirely. searchenginejournal.com/hubspot-stock-…

#IMLearningFX Outstanding article by @theshelleywalsh. I think this one will stand the test of time, and be among the thought-leadership pieces we return to in the future searchenginejournal.com/scaling-ai-con…

#IMLearningFX @gregjarboe out here dropping bombs searchenginejournal.com/googles-ai-ann…

@lilyraynyc #IMlearningFX As a fellow human, I get why we humans do spammy things like this. But man, doing stuff like this is exactly what: - gives SEO a bad name - made the internet dumb - caused Google to backlash - put the industry roughly where it is now Great insights, @lilyraynyc

Interesting timing: Google is dropping rich results support for *all* FAQ Schema as of yesterday, and is removing FAQ structured data reporting from GSC. (Link in comments) I wonder why they decided to do this *right now* in May 2026? Google had already deprecated FAQ rich results for most sites several years back, but had kept eligibility available for various high-authority sites, like .gov and health sites (they made this change during the pandemic). So, why deprecate FAQ rich results now? Putting on my tin foil hat - my theories on this: I wonder if this has anything to do with the influx of new articles (168k in the below screenshot) claiming that "FAQ schema is critical for GEO?" This guidance is spreading like rapid fire. Why does my mind immediately go here? Because we have already lived through this before. When FAQ Schema was first launched in 2019, it was an *incredible* SEO opportunity. Site owners were even able to add internal links to other pages on their site within FAQ answers, which showed up directly in the SERP. One of those rare "too good to be true" opportunities in SEO. I wrote about this on Moz in 2019 (link in comments), because our SEO team at Amsive was seeing great results using for this with our clients - especially in the form of lots of new impressions & clicks to the different links included in FAQ answers. In this Moz article, I also included a section called "Risks involved with implementing Schema," (also linked in comments) and described some potential misuses of FAQ schema for SEO purposes. I stated: "Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future." Unfortunately, that's exactly what Google ended up doing. (As I often say: anything that can be spammed in SEO, will be spammed.) There was so much FAQ Schema SEO spam in the search results, that we *all* lost the opportunity to continue earning rich results through FAQ Schema. I also eventually noticed that aggressively scaling FAQ questions/Schema was a common pattern among sites impacted by the Helpful Content Update. So, this wouldn't be the first time that Google is playing the cat and mouse game when they see too many sites using the same exact techniques "for SEO/GEO." Just an idea. (Sidenote: I am NOT saying not to use FAQs where it makes sense to, and the associated Schema can be helpful for reasons other than rich results on Google. I'm just commenting on why they might have made this change at this time) h/t @glenngabe @rustybrick

#IMLearningFX Easily one of the best articles I've read this year. @pedrodias, you said the quite part outloud: searchenginejournal.com/the-whole-poin…

#IMLearningFX One thing I love is how AI is exposing the cracks in the system that allowed exploitation - which became strategy. Nice to see the main thing back to being the main thing. searchengineland.com/more-content-u…

#IMLearningFX Interesting to see the play out consistently searchenginejournal.com/your-website-i…

#IMLearningFX Search engines are thriving, but publishers are feeling the squeeze. Google & Microsoft earnings show search revenue is surging, yet Google’s publisher network revenue just hit a record low. AI is shifting the value "inward." searchenginejournal.com/what-google-mi…

#IMLearningFX Outstanding article by @gregjarboe. It's haunting how long low-quality SEO worked for. I think it defined the disciple, unfortunately.

@borjafat seo

Claude Opus 4.7 or GPT-5.5 can run your ENTIRE SEO Tired of chasing backlinks? Solved. Tired of AI slop articles? Solved. Tired of ranking for keywords that don't convert? Solved You just install a SKILL and you're ready to roll. Can run automated daily tasks on a schedule Comment "SEO" and I'll send it!

#IMLearningFX One of the most thrilling parts of this job is seeing how the unique becomes understood and normalized. Great article about #GEO #phaseweekfo" target="_blank" rel="nofollow noopener">searchenginejournal.com/geo-playbook-l…

#IMLearningFX Happy to point out @MordyOberstein was calling this play even before GEO was a thing: searchengineland.com/seo-seen-belie…

#IMLearningFX That IS interesting searchengineland.com/youtube-testin…

#IMLearningFX Hot take: most “SEO strategy” decks ignore the fact that their site loads like it’s on dial-up You’re not losing to better content. You’re losing because your competitor shows up faster. Win the basics. searchenginejournal.com/ai-search-indu…

#IMLearningFX Outstanding article by @andreacruz92. Great PPC insights for measuring, analyzing & executing on what matters most: searchengineland.com/what-are-you-o…

#IMLearningFX Writing great content is no longer enough to succeed in search because AI decides what gets seen, not users clicking links. There. That's the whole article. searchenginejournal.com/why-great-cont…