
Checkout has always been treated as the final step in the customer journey. The latest PYMNTS Intelligence Checkout Paradox Tracker, produced with @PayPal_Open, makes the case that it's becoming something bigger: the connective layer across discovery, conversion and retention. What you'll find inside this report: 🛒 Why payment choice is now a baseline requirement for conversion, not a perk 🎯 How personalization is turning checkout into a real-time decisioning layer 🔁 Why one click checkout is becoming a structural growth lever Read the full report to see how checkout is being rebuilt: hubs.ly/Q04hVHhV0










