How I Write Clips

297 posts

How I Write Clips

How I Write Clips

@PerellClips

I interview the world's top writers. New episodes every Wednesday, and this is a feed of the very best clips. My personal account: @david_perell

New York, NY Katılım Mart 2026
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How I Write Clips
How I Write Clips@PerellClips·
"Weeping may be the closest experience human beings have to actual enlightenment. Because in weeping, you have given up. You've broken down. Whatever control you wanted over the world has slipped out of your hands. Whatever way you wanted to keep heartbreak at bay, whatever way you wanted to keep grief at bay, they've all been broken down by the grief, the loss, the person leaving you, by the diagnosis you've just been given in the hospital. You've actually dropped down below this perimeter, and it breaks apart through that overflow of emotions. The reason you're weeping is you haven't built a body that can hold that revelation. But now you're just about to do it. You're breaking open this controlled edge that you've had, and it's breaking out of there. You're becoming larger through the weeping. It's worth trying to have a practice of weeping, even if you can't go into full weeping, to feel the emotion as much as you can, because emotion is a doorway to something much deeper. Camus, the great French philosopher, said: 'live to the point of tears.'" — David Whyte
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How I Write Clips
How I Write Clips@PerellClips·
Writing is rehab for curiosity. "One of the great gifts of being a writer is that it can help you get your curiosity restored." "They stopped grading for curiosity in first grade, and a lot of us put it away because it wasn't really encouraged. Being good at long division was more of a value when we were coming up." "Deciding to be a writer and carrying an index card or your phone means you have decided you're gonna start paying attention again." -Anne Lamott
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How I Write Clips
How I Write Clips@PerellClips·
Stop reaching for the thesaurus. It makes you sound ridiculous. "When somebody would say, a cat walked into the room, 'the feline creature jumped up onto the sofa.' It's like, no, that's not working. 'Then the pussy got on its hind legs.' It's like, hey, no one's called a cat a pussy in a century. Just figure out a way to say it, or give the cat a name." -David Sedaris
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How I Write Clips
How I Write Clips@PerellClips·
Poetry used to be central to education, and people loved it because it was taught terribly. Kids memorized poems and chanted verses out loud. The words were alive: something to be experienced, performed, felt in the marrow of your bones. Then came the 1920s, when a group of brilliant Southern thinkers called the New Critics emerged and cracked the code on how poetry worked. They showed the world how to analyze a poem, and in the process, they killed the common man's love for poetry. Strangely, for the first time ever, poetry was taught correctly, but that correctness sucked the life out of it. Poems turned into silent, lifeless puzzles lying flat on a page. People stopped loving poetry because they stopped experiencing poetry. Teaching poetry, at its best, is simple: first you experience it, then you perform it, then you memorize it. Analysis comes last. It’s secondary. Think of pop music. You don't fall in love with songs by analyzing the chord structures. You fall in love with them by experiencing them. You don't start with the analysis. You start by tapping your feet, singing along, feeling the music in your body. Poetry works the same way.
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How I Write Clips
How I Write Clips@PerellClips·
What made George Orwell's writing so unique? "It's like a tonic note that he had that he would go around. There's a real sense of controlling his voice, his tone, his idiom. It's an amazing amount of control. Highly moralistic, but never boring. You leave things out, you have radiant details, and suddenly it creates all kinds of associations and reflections. It's this battery. When you lick into it, it electrifies your consciousness." — Dana Gioia
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How I Write Clips
How I Write Clips@PerellClips·
Hollywood taught David Baldacci the main rule of a scene: "When I was writing screenplays, I was definitely told by every producer and director I work with that if a scene doesn't have at least two purposes, why is it in the movie? Movies cost a lot of money to make." "I don't write gratuitous scenes because I don't have time." "If a scene, or even a line of dialogue, doesn't advance the plot, doesn't flesh out a character, or doesn't give the reader information they need to know, why is it there?"
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How I Write Clips
How I Write Clips@PerellClips·
David Baldacci has mastered keeping readers hooked. He explains how: "When I start a story, I want to make sure that I have control over it and the reader doesn't." "You open up a scene that has a lot of ambiguity and multiple directions you could go in, and then just blow them out of the water by picking the least likely one." "In one of my books, there was a dead body on the 1st floor and 2nd floor. They assume the murders are connected. But they realize the deaths are unrelated. Two separate killers, two different motivations." "I cajole the reader into making assumptions about the plot early on. When they turn out to be wrong, that's when I get their full undivided attention."
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Dr. Julie Gurner
Dr. Julie Gurner@drgurner·
@PerellClips Reputation distinguishes you. If you don’t know where to focus, always focus on these two things: 1. Operating with integrity 2. Providing value Being a person of integrity who genuinely provides value, never goes out of style.
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How I Write Clips
How I Write Clips@PerellClips·
Tim Ferriss: "I think reputation is the new gold." "I have policies for all sorts of things in my life, and a lot of them are around this scarce resource, which is very easily destroyed: reputation." "There is a certain finite amount of trust that any person can put into other people, and they're gonna choose the people with the highest signal of credibility for them." "I really try to think very carefully, often very slowly, about decisions, so that I can play the long game of credibility. It just means if you ask someone, do you trust Tim's recommendations, their answer is going to be yes as often as possible. And you have to turn down a lot for that."
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How I Write Clips
How I Write Clips@PerellClips·
"The best books grow with you because the maturity in the book is always there, but it's not in you yet." "But as you grow, all of a sudden, more of the story comes out to you and says, 'I've been here all along. Now you're ready to receive me.'" "I wanna make other people feel like I'm feeling right now after I've just finished that novel. It's the greatest feeling in the world." -David Baldacci
David Perell@david_perell

David Baldacci's books are everywhere. He's written 53 novels and sold more than 200 million copies. And he's been so successful not just because he can write, but because he understands the business of books as well as anybody. Timestamps: 0:40 Starting with 'The Big Pop' 3:39 Should you outline your book? 6:03 Give characters baggage 9:44 Twists aren't enough 13:49 Long dialogue is lazy 21:36 Make the stakes personal 26:23 A scene needs two purposes 30:31 Where ideas come from 36:28 Writing 53 novels 41:19 Go where the readers are 43:24 Baldacci's money rule 47:54 How book deals really work 53:34 Finding a good premise 59:22 Why lawyers become writers 1:05:58 Finding the right details 1:10:07 Lessons from screenplays 1:13:18 Character > plot 1:17:29 Write what excites you 1:20:49 Slow down the big moments 1:22:54 Children's books 1:27:05 Skip the self-help books I've shared the full conversation with David below. If you'd rather watch it on YouTube, or listen on Apple / Spotify, check out the reply tweets.

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The Jالی Contrarian
The Jالی Contrarian@ContrarianJolly·
I love John Le Carré’s distillation of this. It went something like: “The cat sat on the mat” is not a story. But “The cat sat on the dog’s mat”? Now that is a story.
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How I Write Clips
How I Write Clips@PerellClips·
Kurt Vonnegut explained conflict in one sentence. "He said: make sure on every page, every character wants something, even if it's only a glass of water. And to me is the distilled essence of writing, and that's conflict. It's what you want." "I look at a page and say, do I have Kurt's advice covered here? Does everybody want something?" "I had Bosch as a smoker, and it's a society where you're not supposed to smoke. He always wanted a cigarette, but he couldn't have one. That was my little way of making sure there was conflict on every page." -Michael Connelly
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How I Write Clips
How I Write Clips@PerellClips·
David Baldacci has sold 200 million books. His secret? Long books, no wasted words. "I've gotten to the point in my career now, if I used to write it in 100 words, I'd do my very best to write it in 10. Because the 100 is just lazy writing." "If the word is imprinted on that page in one of my books, it's there for a reason." "You can skim my books at your peril, because you're gonna miss stuff that you need to know."
David Perell@david_perell

David Baldacci's books are everywhere. He's written 53 novels and sold more than 200 million copies. And he's been so successful not just because he can write, but because he understands the business of books as well as anybody. Timestamps: 0:40 Starting with 'The Big Pop' 3:39 Should you outline your book? 6:03 Give characters baggage 9:44 Twists aren't enough 13:49 Long dialogue is lazy 21:36 Make the stakes personal 26:23 A scene needs two purposes 30:31 Where ideas come from 36:28 Writing 53 novels 41:19 Go where the readers are 43:24 Baldacci's money rule 47:54 How book deals really work 53:34 Finding a good premise 59:22 Why lawyers become writers 1:05:58 Finding the right details 1:10:07 Lessons from screenplays 1:13:18 Character > plot 1:17:29 Write what excites you 1:20:49 Slow down the big moments 1:22:54 Children's books 1:27:05 Skip the self-help books I've shared the full conversation with David below. If you'd rather watch it on YouTube, or listen on Apple / Spotify, check out the reply tweets.

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Robert S. Robbins
Robert S. Robbins@Robert_Robbins·
@PerellClips OK. My protagonist wants a glass of water and the cruel society he lives in won't give him one. So beings an epic journey for social justice!
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How I Write Clips
How I Write Clips@PerellClips·
There's a lot being said about Gen Z and The End of Reading. But younger generations are some of the most voracious buyers of physical books. This is what David Shelley from Hachette Book Group told me: "Gen Z, Gen Alpha, there's a large percentage that really love the physical books. We hear sentiment all the time from younger people of like, 'I like physical books.' They find them beautiful." "There's beauty and also signaling. If I'm bringing a book out and I'm reading on my phone, I can't signal I'm a book reader." "Digital natives will preemptively select to do analog things. Time off a device is good."
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How I Write Clips
How I Write Clips@PerellClips·
David Shelley runs one of the biggest book publishers in the world. Here's what he thinks the French do better than the US or the UK: "The French market tends to be a bit more cerebral, a bit more intellectual. They're broadly very interested in big themes, philosophy." "Culture is taken very, very seriously there, and books are taken very seriously. They even have a books minister. They center it in their culture in a way that we don't in the US or the UK."
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How I Write Clips
How I Write Clips@PerellClips·
If you don't have a solid introduction, you don't have a book worth reading. Here's Ryan Holiday: "The introduction has to grab you by the throat and make a statement." "I'm trying to introduce the central metaphor of the project, the central conceit of the book." "It's very hard to figure out shape, structure, form as you go. You gotta figure that out from the beginning, or else it just becomes unwieldy."
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