With the rise of electric bikes that go 20 to 28 mph, can we finally and completely tear down the unproductive and false division between transportation cycling and recreational cycling? And can we stop with the derogatory ‘Lycra clad road warriors’ talk?
If the goal is to win an utterly crucial election, “finish the job,” and govern well—then why not step aside, run a Harris/Shapiro ticket, and have Biden advising closely on foreign policy in background, maybe even as a member of the cabinet?
Seems in best interest of America.
@PeterAbraham Hi, Peter. We are sorry to hear you have been unable to get in touch with us. Our Customer Care team is available by calling 1-800-775-6000 Monday through Thursday, 7 a.m. to 5:30 p.m. and Fridays, 7 a.m. to 5 p.m. or email customercare@mutualofomaha.com. Thank you.
@fubosupport@SaireeMcRoss I got the subscription and I’m using now to watch UCLA vs Washington state. It’s pitch black it went out like 5 minutes ago what’s happening?
It's an article of faith in college football that TV networks honor and pay out these gigantic contacts. I'm not so sure. TV is a volatile business, cable plunging, streaming rocky, and contraction is here. There is belief tech will swoop in, but sports are not a must for them.
Seems like VanMoof isn't our Tesla: lessons from a bumpy ride, and what I want to replace it.
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Recently I removed the VanMoof from my recommended bike list due to the unfortunate news that they have stopped taking orders and are pursuing a sale. They were innovators, and pushed the industry forward. An early retro is that what went wrong is that they added too much complexity, and that put a big dent on reliability. That pushed their costs above what consumers were willing to pay. (Note that much of this is speculative.)
That complexity came in a variety of places. Some innovations that they had (they weren’t the first on all of these, but these each contributed to the complexity) :
• Kick lock and passcode unlock mechanism (more on anti-theft after this list)
• “Peace of mind” maintenance package
• Anti-theft insurance package
• Custom parts requiring a custom tool to remove, to reduce theft of e.g. the bike seat
• Advanced app
• GPS tracking, including Find My integration with apple
• Display screen on the bike frame itself
• Automatic gear shifting
• Integrated battery
• Boost in lieu of throttle
• Over the air updates, including push button shifting
• Custom parts in many areas of the bike, in lieu of off the shelf components
• Being both direct to consumer and sold through their own retail
• Creating not just the S/X or S/A models, but also the V, which was to be a faster version
Let’s talk more about that anti-theft in particular. VanMoof sold, for about 10% of the price of the bike, an insurance package where the user would get a full replacement of the bike if it was stolen, up to 3 times within 3 years. This was a price far lower than commercial insurance. Typical commercial insurance prices are (ballpark) that you’re paying 10% for 1 year of protection to get the depreciated value of the bike if it’s stolen one time, after a deductible.
This step change in customer value was supposedly enabled by the tracking on the bike, as well as their “Bike Hunters” that would track your bike down, and sometimes make a YouTube video of it.
The promise of that package, while being able to lock the bike using an integrated and convenient lock, was the primary value driver for customers. Sometimes customers would say they loved the sleek design, and others liked having a tech forward bike. But the anti-theft features were the enduring value driver.
Now VanMoof is exploring a sale. It will be an uphill battle, because all of the complexities they took on together make it a large undertaking to take over. The reliability challenges along the way have been well documented, and I experienced as much with the 7 Van Moofs that I own. VanMoof offered customers good warranties, but their parts were custom and they kept breaking, so the costs were high to fulfill claims. And a primary customer value prop, the insurance plan, was likely unit economics negative.
It was a great addition to my fleet, because it showed people a glimpse of the future. It was one of the most frequent requests to test. But it wasn’t a great option to be people’s only bike. And now it appears the end of an era. VanMoof isn’t going to be our Tesla.
But we’ll see more tech-foreward bike companies. Let’s not forget the car industry has also seen a wave of failures recently, especially in the electric car space. And the bike industry is largely unsubsidized and its customers have to deal with unsafe roads.
That contrasts with the electric car industry, which gets $7,500 per car for many cars, and gets to use roads for free that come at great expense to taxpayers. VanMoof’s demise is unfortunate.
The biggest learning that I’ll take away from VanMoof is that there is substantial demand for more anti-theft features. And that’s what I’d like to see next. A bike that largely uses tried and true features that focuses on being a good bike at a good price. But adds anti-theft features. I’m not sure if an integrated lock is essential. It probably has tracking. It might have a camera. I think there’s potential for a recovery service. And financial services like the insurance program could be a solid addition.
In other words, a bike that doesn’t try to change everything at once. And what it does try to change is focused on anti-theft. Anti-theft is the second most important feature for ebikes, after road safety. We need much more support from cities on both, but even despite that, ebikes are making our cities better. Thank you to everyone in the industry for your work. And thank you VanMoof for pushing the industry forward.
Bad crash yesterday. Broken clavicle, 6 broken ribs, concussion….but I witnessed the kindness of strangers.
Strangers stopped traffic while I was unconscious in the middle road, got me an ambulance, took my bike to my house, and calmly reassured me during a very scary time ❤️
The Annenberg Wildlife Crossing is getting built! @CaltransDist7 is making great progress on the largest wildfire crossing of its kind in the world.🙏🏼 Bridging 8-lanes of traffic in greater LA to protect drivers, connect habitat & save animals.🐾Exciting!