Steven Picanza ✌️🍕

Did you hear about the brand with 12 different messages and 9 calls to action? Yeah… neither did their audience. 😂😂😂 Keep it simple. Keep it clear. Confused brands don’t convert. ✌️🍕

👀 What went down in Colombia and Jamaica...? 👀 youtube.com/shorts/hnoukEi… via @YouTube

@TimurNegru @TimurNegru

@TimurNegru Anything in Molise? And as a dual citizen (USA & Italy) does that make the process cleaner and easier?

Had a call with this Dutch guy who's been living in Italy for years. He and his partner have a network of Italian winemaking families quietly looking to sell. Not big commercial operations - small, family-run places making incredible wine for generations. He told me that half the buyers end up moving there, turning the farmhouse into their dream home or luxury retreat. But you can't just walk into Italy and start looking. Families are protective, there are cultural barriers, and most opportunities never go public. These guys have spent years building trust with winemaking families across Tuscany, Piemonte, all the good regions. They handle the whole transition - staff, operations, business continuity. We partnered up since I keep getting people asking about Italian wineries and if you've ever dreamed about owning a vineyard in Italy... or you know someone who has feel free to get in touch.

@RaminNasibov RIP Fredo

by christiantrustrup pic.twitter.com/TMtd4a9vIg

Creativity isn’t found in perfection; it’s found in the mess. Enjoy your messy Monday, amici!

Studio is looking good, so now let’s present. Branding beyond logos for non profits. Remember. Your logo is not your brand, blah blah blah. Hopefully you know that by now. #branding #studio #content #socialmedia ✌️🍕

I’ll see you all at the pizzeria for lunch #Inauguration2025 #pizza ✌️🍕

@SirEvanAmato Having traveled and lived in Italy for a bit, I’ve encountered this so many times.

One of the funniest things about living in Italy is that nobody can quite wrap their head around what I do Just took a quick coffee break and the conversation went like this: -So what do you do? -I write online -Oh, no way! Who's your publisher? -I don't have a publisher -Wow, so you own your own publishing house? -No, not quite, I just have an audience and share directly with them -How's that work with royalties? -Well, the platform I use to publish lets you keep 90% of your earnings -90% of the money from books sold? -Well, kind of, but I don't sell books -You're an author who doesn't sell books? -What I write is more along the lines of "saggi" (essays) -Oh, so you sell PDFs then? I hear you can make some really good ones with Canva... I've easily had 20+ iterations of this exact conversation 😁

Marketing in the age of the LLM? How do you thrive, capitalize, and strive to jive with the machines? There are a lot of different perspectives based on what kind of marketing you focus on. Which is why I talks with different marketers with different perspectives. @Picanza says you can use AI to personalize at scale but.. @wilreynolds categorizes chatGPT's answers by controllability... @vic_blinova LLMs put brand ambassadors into focus because... @mrmattdavies urges you to avoid the trap of imitation lest you sink into the quicksand @AlizaVisagie says scale smarter but only if storytelling can lead the way... Anand Sankaranarayanan warns you to keep your data fresh lest the LLMs... Marion Andrivet focus on what the AI can't do... community (very similar to what the great @Olgandrienko of @semrush was recently sharing!) @alischwanke does want you to imitate (uh-oh @mrmattdavies).... but in a way that helps you better align with your audience @MordyOberstein (that's me) I have a very simple equation to help you appear in LLMs and you are going to HATE it. Would love to hear what y'all have to say on this topic! There are so many facets and unique considerations different marketers & teams are going to have. Help us learn more about how you see things so we can all have a more complete understanding!

🎅 Santa’s branding secrets revealed! allaboutbranding.substack.com/p/santas-brand…

omorrows newsletter goes out to 7500+ business leaders, NPO executives, founders, entrepreneurs, and creatives. And I’m sharing Santa Claus’s brand strategy and what makes him so damn memorable. 🎅 It’s going to be a Ho Ho Ho of a good time. ✌️🍕 stevenpicanza.com/newsletter

@viziandrei Thank you for putting into words what I often feel. Now back to reading Meditations while I navigate the ups and downs of daily living.

This quote hits hard! The biggest advantage you can have is to think both critically and creatively.

“Creativity thrives at the intersection of curiosity and courage.” And what a beautiful intersection that is. ✌️🍕

@matt_gray_ “Your brand is what people say about you when you’re not in the room” - JB stevenpicanza.com/blog/the-5-pil…

For the longest time, I tried being a behind-the-scenes founder. It was hell. Until I noticed something. The missing piece wasn't working harder or getting better results for my clients. It was becoming a "household" name in my niche. Once I built my personal brand, my income skyrocketed to $13M per year. And opportunities came to me from every direction. Building your own personal brand is the fastest, easiest way to increase your income and grow your business in 2025. And for Black Friday I'm hosting a Personal Brand Sprint where I'll help you build your personal brand LIVE over 21 days. Join here: founderos.com/personal-brand…

Back on the X. What’s good people? What did I miss?

As we strive to improve our city government's service to the community, we are investing in how we present ourselves to the world. @Picanza defines branding as "architecting and managing the meaning and experience of the brand with intention." I love this because effective branding is more than just visual identity; it shapes every interaction people have with our city, from welcome signs to website design. Intentional branding enhances the experience for our visitors and residents and serves as an internal rallying cry for our team members to unite and better serve each other and you. By clarifying and operationalizing our brand, we can better serve, protect, and grow our community. We’re partnering with @northstarideas to discover the authentic story of Carmel. Visit distinctlycarmel.com to learn more.

@airlivenet They need @DUDEwipes ASAP

Delta #DL194 returned to Atlanta to be cleaned after a passenger suffered diarrhea ‘all the way through’ the plane 💩airlive.net/news/2023/09/0…

@smashballoon --> I'm having issues w/ a clients facebook group feed populating. Went through support a few times with no luck. Please help.