Pinwheel

In a world where multiple accounts have become the norm and "soft-switching" has been forcing banks to reset revenue per customer expectations lower.... Is the concept of primacy dead? Our 2026 Consumer Banking Report says it isn't.

Does primacy even still exist? 89% of consumers say it does.

While fintechs are racking up account acquisitions at impressive rates, our latest research shows they're still losing the most important battle. In 2026 the most coveted financial segment remains loyal to the national banks.

New research on consumer banking behavior shows fintechs are losing the battle for mass affluent

Visa’s Enhanced Subscription Manager will be available to North American issuers in summer of 2026, with expansion to Latin America and the Caribbean later this year. Explore more at Visa’s Digital Issuer Solutions.

Breaking: Pinwheel to power @Visa's new subscription management service

“Winning primary account status starts with removing friction at the first interaction,” said Harsh Gupta, General Manager OnePay. “With Pinwheel, we’re making it easy for customers to switch their direct deposit, helping them make full use of their account day one.”

Pinwheel’s Switch Kit solution is enabling OnePay customers to quickly and securely switch their direct deposit information. The experience eliminates the friction of manually updating payroll information, one of the biggest barriers to full account activation.

We're pleased to announce that Pinwheel now powers the onboarding experience for OnePay. Fewer steps. Faster funding. Better activation. It’s another step toward making money simpler, more intuitive, and all in one place.

Breaking: @current achieves 2.2x direct deposit lift

Don't leave deposit growth to luck. See for yourself how our game-changing direct deposit enrollment experience can transform your account onboarding. pinwheelapi.com/switch-kit-demo

Happy St. Patrick's Day from the industry's top performing deposit switch.