
All effective negotiations are delivered through just 4 simple concepts.
Let that sink in.
1. BATNA and ZOPA
➟ Best Alternative To a Negotiated Agreement
➟ Zone of Possible Agreement
2. The 7 Principles of Negotiation
➟ Attend to Communication Issues
➟ Focus on interests not positions
➟ Work with realistic commitments
➟ Apply objective criteria
➟ Generate options for mutual gain
➟ Compare with your BATNA
➟ Separate the people from the problem
3. The Negotiation Lifecycle
➟ Decide to negotiate
➟ Prepare
➟ Negotiate
➟ Execute
➟ Follow up
4. The Negotiation Clockface
➟ Understanding which part of the clockface the negotiation is on
➟ Adapting your approach accordingly
These negotiation principles when followed correctly are the foundation of all successful outcomes.
They are powerful tools to:
➡️ Understand your position
➡️ Plan and prepare
➡️ Execute accordingly
Start using them today.

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