Profila

The Question: Every revolution starts with a question that seems naive until it seems obvious. Here is the question: What if people just told you what they wanted? Not what they clicked on. Not what they scrolled past slowly. Not what a cookie trail suggests they might be interested in based on a website they visited three weeks ago. What if a person said: “I want a luxury electric SUV, CHF 80–120K, within 6 months. I am considering Porsche, BMW, and Mercedes. I prefer performance over range. My budget is firm.” What would that signal be worth to a brand? What would the conversion rate be? What would the media plan look like if every impression was served to someone who had already raised their hand? The question is naive. The answer is a revolution. The age of inference is ending. The age of intent is beginning. #DeclaredIntent #FutureOfAdvertising #MarTech #Innovation

QVAC SDK 0.11.0 is live. 🛠️ This release focuses entirely on unlocking next-generation local compute and advanced visual workflows. What’s new: Next-Gen Models: Core engine updated to the latest version of Fabric, unlocking full support for Qwen 3.5, Qwen 3.6, and Gemma 4. Multi-GPU Support: The SDK can now split workloads across multiple graphics cards on the same machine, allowing you to run significantly larger models completely locally. Multi-Image Conditioning: Blend multiple reference images together in a single generation for advanced style mixing and composition control. On-Device Upscaling: Boost your generated images to high-quality resolutions, running securely on your own hardware. More improvements are waiting under the hood. Check the change logs, update your SDK today, and start building with qvac.tether.io

No limits. No boundaries. No masters.

Shawn Jensen is not from AdTech. This is the first thing you need to know about him. The second is that he thinks you, sitting there at your standing desk reviewing your DSP's Q1 performance dashboard, have spent the last two decades participating in one of the most expensive collective hallucinations in modern commerce. He says this politely. He's Swiss-adjacent now, so he has to. But the politeness does not soften the blow, because the blow is this: an industry that spends $400 billion a year guessing who the customer is forgot to ask them. That's it. That's the whole thesis. Twenty years of programmatic, identity graphs, lookalike modeling, retargeting pixels, clean rooms, MMPs, CDPs, and the entire LumaScape, condensed into one sentence by a guy who came in from telecom and looked around like he'd walked into a kindergarten where the kids were eating glue and calling it strategy. Read more in the article.... 👇 new.adotat.com/p/rapping-abou…

While giants like Google and Meta thrive on current methods, a new paradigm is emerging. Regulations like GDPR and the ePrivacy Act are empowering consumers, putting them in control of their data. This regulatory pressure, coupled with the inefficiency of current ad spend where publishers and consumers receive only a fraction of the value, necessitates a fundamental change. Zero-knowledge advertising models, focused on asking individuals directly rather than guessing, are poised to lead this transformation, offering a more ethical and potentially more effective future for advertising. #Advertising #DataPrivacy #MarketingStrategy #FutureOfAdvertising #ZeroKnowledge youtu.be/nBU8fOaQSSE?si…

I had a chance to introduce Profila to a broader audience through the The ADOTAT Show, thank you to @pesach_lattin who is an excellent host and Ad-tech veteran. youtu.be/nBU8fOaQSSE?si…

@paoloardoino We have the perfect startup pre-revenue to fit the qvac capability, should we pivot? ( years and R&D have led to a ready to launch in 2026 moment, BUT, the QVAC and holepunch rapid improvement and speed to market in 2026 is making we think! - Thoughts?

We just released our QVAC MedPsy, Tether AI SoTA medical health AI model, capable of high-performance execution and high-accuracy directly on smartphones, laptops and servers. Highlights: - QVAC MedPsy 4B beats MedGemma 27B - QVAC MedPsy 1.7 beats MedGemma 4B - 3.2x reduction in response tokens, further increasing efficiency - fully open-source - GGUF formats supported - designed to excel on edge devices - 100% user privacy [benchmarked against clinical-style evaluations such as HealthBench Hard, HealthBench, and MedXpertQA]

8 billion humans deserve an intelligence that doesn't blink when the signal dies. 🧠 Introducing @QVAC Psy, our foundational models built on the mathematical stability of Psychohistory. With QVAC MedPsy, our local-first medical health AI model, we’ve proven that superior methodology beats raw parameter count. Our 1.7B & 4B models are delivering expert-level healthcare reasoning on consumer hardware. The "tiny brain" for the next galaxy is here. Fully open-source. Fully sovereign. Learn more qvac.tether.io/models

If your AI needs a wire to work, it isn't yours. QVAC is the local-first engine designed to run anywhere, even where the internet can't reach. Fully autonomous. Fully open source. Fully sovereign. If you can dream it, you can build it. Even in another galaxy. Start building the future of edge AI: docs.qvac.tether.io

Personal intelligence building blocks

@paoloardoino At profila we are taking on programmatic ad-tech and qvac is high on our list for enabling technologies that empower the customer to share declared intent signals to harvest ads/value they want from brands, zero surveillance and zero algorithmic brain-rot. Should we go all-in?

Tether is building the unstoppable AI stack. Join us

QVAC Workbench just got a big feature bump

@lionelrudaz How about wine searcher. Id be interested in a global wine mcp and where to buy matching.

Conclusion of the Migros MCP server post: I must roll my sleeves and deliver an MCP server for Tasters. I’ll be faster than 95% of the wine market in Switzerland. Let’s see 👀

€7.1B GDPR fines. 2,800 issued. 443 breach notifications/day in EU. 2026 enforcement focus: transparency under Articles 12–14. CRMs built around "record what we collected" are about to fail audits that ask "prove the customer understood."

India moved 1.4B people from "data subjects" to "data principals." Easyrewardz launched OneConsent yesterday. Penalties hit ₹250 crore. In DPDP, you are a principal — the word implies ownership. When the legal architecture renames the consumer, commerce has to follow.

QVAC SDK and Fabric give people and companies the ability to execute inference and fine-tune powerful models on their own terms, on their own hardware, with full control of their data. techcrunch.com/sponsor/tether…

Cookie deprecation is a governance crisis attribution hasn't priced in. Every cross-device ROAS dashboard built on inferred identity is drifting out of calibration. Budgets still set against models that haven't been honest since 2024.