Publicis Seattle

A6: It'll always be in the mix. And we don't think it's a bad approach, depending on the nature of the assignment. #LetsBeHonest #AdWeekChat

@ebukstel @jesseghiorzi @josephcurrency @Adweek @Cheesecake @IBMWatson Yes... But there are some things data can't tell you. #AdWeekChat

@jesseghiorzi @josephcurrency @Adweek @Cheesecake We agree. But it does appeal to a large swath of consumes which is metaphorically correct.

A5: We'd craft an offshoot that positions itself as a brand extension, with equal voting rights/shares as others on the board. #AdWeekChat

@josephcurrency @Adweek Interesting example. Even though we're not huge fans of @Cheesecake, we can't argue. #AdWeekChat

@Adweek @pizzahut @TMobile Did somebody say #TMobileTuesdays? 😬

A4: Full service best...for the reasons @iamtherog mentions. It's also good to have a core offering you believe is priority #1. #AdWeekChat

@Adweek @socialgameplan The truth hurts sometimes. #AdWeekChat

A3: Value is endless... But it entirely depends on how open clients are to those conversations, capabilities, and ideas. #AdWeekChat

@anthrofoodie In truth, we see an agencies compensation being tied to that success, ONLY IF THEY TOO HAVE A SEAT AT THE "BIG TABLE".

A2: Any agency that's making strides at being more involved in the clients business, beyond communications - A true partnership #AdweekChat

@mccallmepaul @Adweek GREAT point Paul.

A1: Thinking the brand isn't inherently tied to the business model of said brand. Advertising begets brand begets advertising. #AdWeekChat

A1: Agencies that think one message is enough to satisfy every consumer segment... Or those that think you need a million. #AdWeekChat

@MINESHaft13 Try now...

@MINESHaft13 Hey! We're a Seattle Ad Agency and we'd like to use one of your tweets for commercial purposes. Can you PM us? Thanks!

@arturobeato Hey! We're a Seattle Ad Agency and we'd like to use one of your tweets for commercial purposes. Can you PM us? Thanks!

@tooncreative Hey! We're a Seattle Ad Agency and we'd like to use one of your tweets for commercial purposes. Can you PM us? Thanks!

@vikram Hey! We're a Seattle Ad Agency and we'd like to use one of your tweets for commercial purposes. Can you PM us? Thanks!

@SaltLakeCody Hey Cody, can you PM us? We're a Seattle Ad Agency and we'd like to use your tweet for commercial purpose. Thanks!