pullmanecom
84 posts


best performing static ads right now
(from $30k–$250k/month spend)
different products
same exact execution
1 clear offer at the top
1 strong product visual
almost zero clutter
look at the examples above
left: aggressive promo framing
“free + shipping” style hook that instantly pulls attention
product front and center, nothing distracting
middle: curiosity-driven angle
simple scene + one unexpected element
makes you pause for a second
right: clean premium positioning
hand-held product shot
benefit is obvious without reading much
headline → product → clarity
that’s it
no heavy design
no complex layouts
just easy to process visuals
most brands are still overdesigning
the winners are simplifying
rt + comment “cleanads” and i’ll send more examples
(follow for dm)
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Done over $7.5 million in ecommerce sales, which is by no means a big number compared to a lot of these dudes on here, but it's very solid. The brand I'm running now is doing numbers, and I've learned sooo much from running it, but I just want to learn more. I want to be better... the best.
I've done a bunch of mentorships, all of which have massively progressed me. I'm now at a point where I'm going to go to 1 mill a month and then past that very quickly if I can learn a little more about systems and the process of scaling a big brand to 8figs/y.
I reverse engineer every agency we work with, what they do, I study people and brands, and constantly look for new info to crack this shit. I've helped other friends for free make hundreds of thousands a month as well. I know ecom at a high level, but I'm trying to go higher.
I've been kind of plateaued at a huge number 6m/y but I want to get to the big, big leagues. I really sit with myself and analyze what information or skills I'm missing and try to chase that every day.
*5 am thoughts 😄
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pullmanecom retweetledi

$90k+/month health offers are quietly being sold through animated anatomy videos
this page alone pulls 50M+ views every month
no influencers
no ugc creators
no expensive shoots
just short animated clips explaining pain inside the body
a spine cracking
a nerve getting squeezed
an ear pressure building on a plane
the visuals make the problem instantly understandable
people stop scrolling because they can literally see what’s happening
every video follows the same structure:
show the pain
visualize the cause
hint at the fix
one animation style
new body problem every post
dozens of videos every week
education first
product later
rt + comment “anatomy” and i’ll send the breakdown
(follow for dm)
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pullmanecom retweetledi
pullmanecom retweetledi

you've never seen what blackhat brazilian mf in the health niche can do btw.
no one is topping that
Cherene@ChereneAubert
It’s so funny that dtc twitter discovered “yapper ugc” this year when it’s been what’s been driving beauty growth for years. This is why beauty is the best category. Years ahead of the rest for marketing.
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pullmanecom retweetledi

ai ugc yapping is fire. it cost me less than $0.50.
- generate video
- generate character
- generate multiple consistent videos
that's it.
here's a recent video i did:
Cherene@ChereneAubert
It’s so funny that dtc twitter discovered “yapper ugc” this year when it’s been what’s been driving beauty growth for years. This is why beauty is the best category. Years ahead of the rest for marketing.
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just built a swipe file of 58 VSLs that are printing on Facebook right now
not theory
not old examples from 2021
these are current 7–8 figure ads actively scaling
inside you’ll find:
– long-form VSLs breaking down problem → agitation → mechanism
– short punchy in-feed videos that hook in 3 seconds
– on-lander VSLs built to convert warm traffic
– hybrid advertorial + VSL structures
over 12 of the strongest ecommerce niches
supplements
skincare
beauty
gadgets
home
weight loss
and more
you’ll see the hooks they’re using
how they introduce the mechanism
where the offer drops
how they stack proof
how they handle objections
no fluff
just real creatives you can model and adapt
if you’re running ads, this will save you weeks of testing
if you’re not, it’ll show you what winning creative actually looks like in 2026
rt + comment “VSL” and I’ll send the swipe file for free
(follow for dm)
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I’m 24 years old, and did (with paying all taxes) 300k profit yesterday
@ReeceWabara first person speaking up
There are plenty of guys out there making legit money and wont sell you the dream
Soon i will introduce how to make it as an affiliate
Ask me anything, i will answer

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pullmanecom retweetledi

Persona > desire > market sophistication > awareness level > angle > format
Persona - start with one. What group of people does this product appeal to or solve a problem for. Pick the one with the biggest TAM and opportunity based on your research.
Desire - pretty straight forward, what do these people actually want. What is their dream outcome
Market sophistication - figure out where the majority of your chosen persona sit in terms of awareness. No point going after an unaware audience if you sell backpacks for example. You don’t need to try and convince people they need stop trying to carry a bunch of things with their hands and there’s a better way. We all already know that. Here you would need to highlight unique mechanisms, differences in design, functionality and aesthetic etc
Awareness level - Based on market sophistication, pick the awareness stage with most opportunity and design your strategy targeting awareness stages up to that point. If your market sophistication level was primarily problem aware, you’d base strategy around targetting problem aware, solution aware, product aware and fully aware audiences. If your market sophistication level was product aware you should mostly just focus on product aware and fully aware audiences.
Angle - for each awareness stage you’re going to focus on list as many angles as you can. List them in terms of priority and work on them from top down. Keep a checklist so you can tick them off as you’ve tested them
Format - based on the angle you’ve chose, list out every way you can think it can be communicated / represented. Test every angle with multiple formats. Again, list in terms of priority and work from top down, keep checklist and tick off as you test
Track ads by awareness stage, angles and formats. Double down on what works and discard what doesn’t
I literally don’t think you can fail if you follow this and your other business fundamentals are in place
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If I release this, my dog will kick me out of the house… but fuck it.
I spent 6 months and thousands of dollars reading every "classic" advertising book.
Breakthrough Advertising. Ogilvy. Cashvertising. Scientific Advertising.
Most of it doesn't apply to ecom.
But the 20% that does? Changes everything.
So I compiled it into one 20 page doc:
If you actually want it:
Comment "ADVERTISING" + Retweet
(must be following so I can send it in DMs)


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pullmanecom retweetledi

I run a portfolio of brands that do multi-millions per month.
Defining strategy is extremely important.
Like + Comment “Strategy” (must be following) and I’ll DM you a video breakdown.
To explain using the attached image,
Here’s the simplest way to think about strategy:
You have a goal.
The red area = everything you could do to reach it.
The green area = the actual capacity you have to execute.
Strategy is not doing everything you could do.
Strategy is selecting the few things to do,
that fit inside your current capacity,
From endless options,
that move you closest to the goal.
That means saying “no” to most ideas, projects, channels, and distractions.
In that sense:
Strategy is less about choosing what to do,
and more about deciding what not to do.
So the real questions become:
• How do you identify all the top “could dos”?
• How do you rank which ones have the highest leverage?
• How do you eliminate the ones that don’t fit?
• And only then, how do you allocate them into the capacity you actually have?
And capacity isn’t just your personal time.
It includes:
• Your team’s output
• Your systems
• Your capital
• AI and automations
• Your time horizon (1 year vs 3 years)
In the video, I breakdown:
• How I made this mistake by scaling too many products too early
• How revenue dipped because capacity was stretched
• And how you can expand capacity through team, systems, AI, capital, or extending time horizon
The goal is simple:
Remove the 80% you can’t do anyways,
so the 20% you will do can compound.
And allow you to actually achieve your goals.

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Dropping the creative framework that separates 5X ROAS from 1.5X ROAS.
Reason most ads fail…
- wrong visual hierarchy (people miss your message)
- copy doesn't align with creative (confuses viewers)
- no platform-specific optimization (looks out of place)
This framework + AI testing strategy actually prints.
Like + comment "CREATIVE" and I'll DM it to you. (follow so I can DM)

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@jforjacob 1) What understandings and learnings brought you from a 30/50K a month dropshipper to doing serious numbers?
2) Where do you find formats of ads (ex: hook -> problem -> make problem bigger -> solution etc etc )
3) How do you build a creative system ? (Docs etc)
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Seeing too much ego on this app and people shitting on others for not doing $10m a month
Everyone has to start somewhere and learn the ropes
Everyone who has done 7 figures+ per month at some stage was at 4 figures per month. Never forget that. We all come from the same place
If you’re a newbie to Ecom, you’ve got a little bit of traction but aren’t sure what to do now:
Drop some questions below, I’ll try and guide you as best as I can
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I spent $100m and 6 years learning how to make meta ads
And I collected all my learnings and put it into one giant guide.
With this framework I was able to scale:
-Ripley Rader to 8 figures in 12 months
-Perfectwhitetee spent 500k just last month on our ads (see photo)
-A luxury shower brand scaled to 10xd in one month to 8 figures.
you follow what’s inside correctly. you get results. simple.
inside the guide:
→ 10 rules every $1M+ ad follows
→ 3-second formula that stops scrolls
→ 8 psychological triggers that drive purchases
→ ad templates you can copy today
→ breakdowns of winning ads with £100M in learnings
reply “$1M AD” and i’ll send it
(follow first so i can dm you)

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