QME Public Editor

The paper uses physicians switching decisions to identify their preferences over product benefits, which can then in turn be used for segmentation and targeting.

Now available online at Quantitative Marketing and Economics: "Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians" by Sangwoo Shin, Qiang Liu, Siyun Lu, and Paul Nelson link.springer.com/article/10.100…

When bids from preferred groups (minority-owned, small, etc.) receive a discount in a procurement auction, this intensifies competition and leads to lower equilibrium procurement expenditure.

Now available online at #QME: "Affirmative action as a cost cutting tool in procurement markets" by Simha Mummalaneni. link.springer.com/article/10.100… The paper highlight an important positive side-effect of affirmative action on market outcomes. [...]

Now available online at Quantitative Marketing and Economics (#QME): "Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?" by Unnati Narang (@unnatinarang) and Fernando Luco link.springer.com/article/10.100…

This paper nicely ties into an old literature around the value of different data sources for marketing decisions (demographics versus behavioral data versus novel data such as geo-tracking) and also speaks to current policy-concerns around privacy and their cost to businesses.

The paper analyzes the predictive power of geo-tracking data over and above demographic and behavioral variables that are commonly used for targeting. Because such data is quite sensitive, the authors also analyze how restricting data collection affects prediction quality.

New #QME article now available online: "The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike" by Marco Kotschedoff, Liliana Kowalczyk & Els Breugelmans (@ElsBreugelmans). link.springer.com/article/10.100…

The paper analyzes the impact of income and wealth on consumer spending. Results show an income-expenditure elasticity of 0.41. Consumers disproportionately increase spending on non-CPG products, national brands, and are less likely to spend additional money at grocery stores.

🚨 New #QME article now available online 🚨 "How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data" by Shirsho Biswas (@shirshobiswas), Pradeep Chintagunta, and Sanjay Dhar. link.springer.com/article/10.100…

Now available online at #QME: "CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry" by Wayne Taylor & Jonathan Zhang. link.springer.com/article/10.100…

Now available online at #QME: "CPG consumption in times of recession: novel evidence from matched administrative data" by Calogero Brancatelli and Roman Inderst. link.springer.com/article/10.100…

The March 2025 issue of QME is now out and available online here: link.springer.com/journal/11129/… Four great papers on consumer search (2x), rational inattention, and quality signaling through demand lockout.

Now available online at #QME: "Discrete choice in marketing through the lens of rational inattention" by Sergey Turlo, Matteo Fina, Johannes Kasinger (@Kasinger_J), Arash Laghaie (@ArashLaghaie) & Thomas Otter. link.springer.com/article/10.100…

Now available online at #QME: "Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio" by Ali Goli (@GoliAlii), Jason Huang, David Reiley & Nickolai M. Riabov. link.springer.com/article/10.100…

"The sequential search model: a framework for empirical research" by Raluca Ursu (@ralucamursu), Stephan Seiler (@SeilerStephan) and Elisabeth Honka is now available online at #QME. link.springer.com/article/10.100…

Now available online at #qme: "Depression and grocery shopping behavio" by Katherine Meckel and Brad Shapiro (@btshapir). link.springer.com/article/10.100…

The December issue of #QME is now available! With papers on algorithmic discrimination, human / AI interaction and software subscriptions by @Anja_Lambrecht, Catherine Tucker, Jon Zellner, @thesridharn, Michael Allen Ribers, and Hannes Ulrich. link.springer.com/journal/11129/…

Now available online at #qme: "Push and pull: Modeling mobile app promotions and consumer responses" by Zhuping Liu (@ZhupingL), Jason A. Duan, Vijay Mahajan. link.springer.com/article/10.100…