Roberto Kalinovskyy
555 posts

Roberto Kalinovskyy
@RKalinovskyy
building https://t.co/ztdbe6fupd your new ai running coach. Health + AI.
Toledo, Spain Katılım Şubat 2015
665 Takip Edilen565 Takipçiler

Dear @COROSGlobal ,
We've emailed api@coros.com.
We've emailed support@coros.com.
Filled out your forms.
Reached out on LinkedIn.
6 weeks. Nothing.
2,000 runners waiting for COROS integration on our app. Some are genuinely considering switching watches.
All we need is a reply
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i can't believe nobody caught this.
Anthropic's entire growth marketing team was just ONE PERSON
(for 10 months, confirmed)
a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude
here's exactly how one human is doing the job of a full marketing team:
it starts with a CSV.
1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)
2. feeds the whole file into claude code
3. and tells it to find what's underperforming.
claude analyzes the data, flags the weak ads, and generates new copy variations on the spot
this is where he gets clever:
he then splits the work into 2 specialized sub-agents:
1. one that only writes headlines (capped at 30 characters)
2. and one that only writes descriptions (capped at 90 characters).
each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt
so now he's got hundreds of fresh headlines and descriptions.
but that's just the text.
he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.
so he built a figma plugin that:
1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.
up to 100 ready-to-publish ad variations generated at half a second per batch.
what used to take hours of duplicating frames and copy-pasting text by hand
so now the ads are live.
the next question is which ones are actually working.
for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.
so he can ask claude things like:
• "which ads had the best conversion rate this week"
• or "where am i wasting spend"
and get real answers from live campaign data without ever opening the meta ads dashboard
and the part that ties it all together and closes the loop:
he set up a memory system that logs every hypothesis and experiment result across ad iterations.
so when he goes back to step one and generates the next batch of variations...
claude automatically pulls in what worked and what didn't from all previous rounds.
the system literally gets smarter every cycle.
that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track
the numbers from the doc:
ad creation went from 2 hours to 15 minutes. 10x more creative output.
and he's now testing more variations across more channels than most full marketing teams
a $380 billion company.
and their entire growth marketing operation (not GTM) = just one person and claude code lol
truly unbelievable

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@Dennis_znk @bzagrodzki I'm up for beta test. Interested in the coaching psycology
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Mendro.ai
( searching for Beta Testers currently :) )
I’m building an AI powered app for structured self reflection.
The goal is long term clarity and well being, grounded in science based coaching psychology. It’s meant to help people think clearer, reach their goals, and ideally prevent things like burnout before they escalate.
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@froessell @cursor_ai Myself i have a skill in claude code that i trigger every time i want to push a new build it handles updating the version in app config js, doing the prebuild, commits push and finally pushing to app store connect. Only part that im missing is submit that build for review to asc
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Not 100%, but almost. There was a few things I had to manually: Uploading a screenshot of the subscription and going through the app privacy questionnaire but it handled almost everything else.
Right now I'm waiting for the build to go through the App Store Connect process, so I can attach it as a build.
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The App Store Connect CLI is fantastic!
Just had @cursor_ai speedrunning through App Store Connect, filling out all the info to my app that normally takes foreeeeever to do manually.
@cursor_ai is currently setting up all the subscription info while I'm typing this.
🥳
asccli.sh
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@sama just drop 10 million to ranner.app you will not regret and will dominate the health/fitness space in 1 year
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Spent £3K on Meta ads last month. Made $19K back.
Every ad was created by Claude code in 30 minutes.
I didn't review a single one before launching.
Old way: you hire an agency. They do market research, interview you, come up with angles, design creatives.
Takes weeks. Costs thousands per month and many hours of your time.
New way: you give Claude Code a landing page URL.
That's it.
Here's what my new skill does:
👉 It extracts your brand identity
👉 It Interviews you
👉 It does customer roleplay where it literally thinks AS your buyer.
👉 Then it reads Reddit for real frustrations.
👉 It Pulls competitor ads.
Then Builds a full strategy like an expensive ads consultant would.
It comes back with 4 angles, 4 ad sets, 4 creatives each.
Apple Notes style, fake iMessage threads, meme ads, comparison tables... all the Smash hit formats of meta ads.
Ran it on my friend Tim Soulo Ahrefs product page.
It picked up the brand colors, pulled the logo, and went after competitor scoring systems as an attack angle.
Zero guidance from me.
The creatives aren't all perfect. But the strategy and angles are genuinely good.
What's really cool is this system thinks like a media buyer.
It does the same research. Reads the same forums. Analyzes the same competitor ads.
But it does it in 30 minutes instead of a week.
I've been running Meta ads for 10 years.
First time I've seen a tool that actually understands the customer instead of just generating generic copy.
👇 Video below for the full breakdown
Comment Meta Ads to make a puppy happy 🐾
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Why Do People Enjoy Running? The Science, History, and Joy Behind Every Step ranner.app/blog/why-do-pe…
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@ImDrewL I see also the option of native browsers that can do actions and therefore they will be able to buy stuff from any website for you.
And in mobile i guess something like a more intelligent siri that can do actions across apps and therefore buy stuff e.g on amazon
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@RKalinovskyy i'm bullish on chatGPT being a new place where people purchase
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@kasperwaterlake What are the kind of creative ads you are using?
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@ErezDorado @fdotinc Building a personal ai running coach. It will be 24/7 with you making you healthier. Goal is that is proactive, not you needing to ask everything...
Its b2c.
ranner.app
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Another day building towards my stuff.
- Redesigned the main page of my ranner.app
- Followed my ai trainer plan for today
- Some backend fixes
Tomorrow is all going to be about marketing im thinking in testing reddit/x ads. And next week i start a ugc series in ig


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