Ragged Edge

Granola is not for breakfast. Our latest work for @meetgranola is live across London, hot on the heels of New York and San Francisco. The category’s still taking shape.  So it’s important to explain what you are.  And do so in a way that no-one else could.

@JohnCafazza Thanks John... was very, very tricky - but worth it 🙏

The literal scroll 📜 effect while scrolling on the @Ragged_Edge website... 🔥

Today we're announcing our Series C alongside some big updates that make @meetgranola better for your team and your tools. Excited to partner with Danny at Index and Mamoon at KP. Big things to come. Back to work!

London-based agency @Ragged_Edge and Tilt on how honest friction and shared belief shaped their collaboration. Presented by @Frontify Read the conversation below ↓

Most talked about rebrand on the internet = record-breaking day for @meetgranola.

@batukrskl thanks so much!

Best branding agency out there. raggededge.com They've done Granola's new identity. Looking sick! granola.ai/blog/a-new-loo…

@tasedan @meetgranola thanks Dan!

@meetgranola, one of my favourite tools, just rebranded. Done by the good people at @Ragged_Edge. granola.ai/blog/a-new-loo…

@camworboys Thanks so much Cam! 👊

So much to love about this. Human, physicality to it. Swims against the AI branding tide. Most importantly… No gradients.

@0xCharlota Thanks @0xCharlota - couldn't agree more

AI-powered products brands are finally stealing from the physical world instead of sci-fi moodboards. less glowing blue robots. less star logos + slick gradients. more stuff that already exists on your desk. it feels like we’re past “AI as shiny glimpse of the future” and into “AI as a familiar, everyday object”. (i do like the granola rebrand)

@samstphenson Absolute pleasure 🙇‍♂️

We’ve been working on making Granola look more like how it feels to use. Our original identity was thrown together in a few frantic days: when we needed to hire someone, or when we needed to explain the product to someone else. Over time, our product has outpaced that design. So we’ve built something that sets us up for the long-haul: a beautiful, human, slightly rough-edged brand that represents both the chaos of getting things done today, and the calm that Granola brings alongside. It's been a lot of fun to work with the brilliant folks at @Ragged_Edge on this. They've been such good partners 🙌

@ridd_design @meetgranola No notes 🔥

new @meetgranola brand 👀

A first look at our new identity and campaign for @meetgranola the AI notepad that helps you get the doing done. A brand for people who care more about progress than process. Made for humans by humans. Some of it’s out in the world already. And some of it’s still in progress.

Don't stop. Just swap. We helped Palmetto take a radically different approach to helping people run a greener home. No compromises. Just lower bills and a cleaner conscience. Have it all.

@brandarchivexyz Thanks for sharing 😍

Tilt by Ragged Edge, 2025 Now on Brand Archive: brandarchive.xyz #branding #design #advertising #brandarchive #logotype

Tilt the odds in your favor. Full case study here → raggededge.com/partnerships/t…

NEW WORK. Time to level the playing field for millions of Americans. Introducing Tilt. A new name and a new brand for a new credit system. Instead of judging what’s come before, Tilt gives you credit for what you’re capable of. Full case study on our site.

@YAKKIOS @TweetsByTBI Wow thanks so much Jack. Much appreciated

@TweetsByTBI @Ragged_Edge I love these guys! Been a fan of @Ragged_Edge for a while after finding their work for Eager juice 🍊I don’t think there’s anything they can do wrong, including this rebrand

London-based brand company @Ragged_Edge doubles down on rejecting average with its new rebrand. Read the complete case study at the link below ↓

Why did Solflare switch from orange to yellow? Hint: it wasn’t just for the aesthetics. @Ragged_Edge breaks down the meaning behind the shift 👇

@bryntaylor99 @a1dotgallery @dicefm @solflare @iljavaneck @Holographikco @byq_studio @CashApp @elegantseagulls @NTGent Thanks for the feature - we're in great company on that list

New sites added to @a1dotgallery this week ↓ Featuring: @dicefm, @solflare, @Ragged_Edge, @iljavaneck, @Holographikco, @byq_studio, @CashApp, @elegantseagulls, @NTGent

@JayDwivedi_ 😍

Dear designers of Wise, you have all of my respect