Max Ottignon

My ten favourite branding projects of 2024. An extremely subjective list in no particular order. A thread.

@laurenloprete Love it

This has been the most rewarding work of my career. Working with systems designers across the company to find shared language and build a federated design system that works for the unique needs of several major brands.

@zivreichert @meetgranola @Ragged_Edge Thank you! Appreciate it

@MaxOttignon @meetgranola @Ragged_Edge I love it. Congrats on the work.

Most talked about rebrand on the internet = record-breaking day for @meetgranola.

@mikedotsullivan @meetgranola @Ragged_Edge @samstphenson @cjpedregal 🙏

@MaxOttignon @meetgranola @Ragged_Edge @samstphenson @cjpedregal Tidy,

So proud of this. And the people who made it at @meetgranola and @Ragged_Edge. Even more so after the scale of the reaction on here. Testament to the love for the product @samstphenson @cjpedregal and the team have built. We don’t do this stuff to blend in. ✌️

@thenickpattison @meetgranola @Ragged_Edge @samstphenson @cjpedregal thanks nick, very kind

@MaxOttignon @meetgranola @Ragged_Edge @samstphenson @cjpedregal Crushed it

@Chris_McGinn_ @meetgranola @Ragged_Edge @samstphenson @cjpedregal Cheers Chris!

@MaxOttignon @meetgranola @Ragged_Edge @samstphenson @cjpedregal Looks great.

@batukrskl Appreciate this thank you!

Best branding agency out there. raggededge.com They've done Granola's new identity. Looking sick! granola.ai/blog/a-new-loo…

@jasonsbmoc Just imagine - you could have had all that lovely twitter attention instead of us. Appreciate the kind words.

despite the weird rambling thoughts in my previous post, I really enjoy the granola rebrand. I have also tried to pitch a spiral logo a few times to no avail. but it looks great and the rest of the brand expression is even better

@kristianhay @meetgranola @Ragged_Edge @samstphenson @cjpedregal Thanks - more to come on these!

@MaxOttignon @meetgranola @Ragged_Edge @samstphenson @cjpedregal Love the execution of the illos in the objects! Good stuff 👏

@YossiBelkin Needs a vaguely circular icon to get the people who see buttholes in everything excited

My last post is getting no traction. Made some changes for the algorithm.

@hamburger Thank you. Loved getting to work together.

@MaxOttignon Congrats on the launch!! Your team is amazing.

Presence is power. Meet the new Granola 🌀

@FonsMans Thanks Fons - made by the team here at @Ragged_Edge

Loving these new Granola illustrations

A first look at our new identity and campaign for @meetgranola the AI notepad that helps you get the doing done. A brand for people who care more about progress than process. Made for humans by humans. Some of it’s out in the world already. And some of it’s still in progress.

Loads more branding projects on our website. raggededge.com

My favourite @Ragged_Edge project? Hard to choose but love how singular we got to be with @Solflare.

My 10 favourite branding projects of 2025. An extremely subjective annual list, in no particular order. A thread.