Relative Insight

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🎙 New Voices to Action episode! Ben Hookway talks with April Seifert (Sprocket CX) about the psychology behind fandom - nostalgia, identity, collective energy, player fandom and why demographics miss the point. Listen now 👇 eu1.hubs.ly/H0qmdfz0 #FanExperience

🎙 New Voices to Action episode! Ben Hookway talks with Bret McCormick @SBJ on how stadiums are changing — from tailgating culture and mixed-use districts to frictionless entry, premium seating and flexible ticketing. Listen now 👇eu1.hubs.ly/H0p_rtB0

We’re heading to Toronto for #DCXSummit! Catch James Cuthbertson & Megan Lukitsch on “Mixing VOC Analytics with Journey Orchestration to Drive Higher Performance.” And stop by our booth to meet Marcus, Georgie & Rachel! 👋

We're back in Las Vegas! 🎲✨ The Relative team are at TMRE this week, ready to chat all things AI, insights and turning data into action. If you’re attending, come find us at booth #618 - we’d love to connect! #TMRE2025 #TalkDataToMe

Voices to Action Ep. 4 is live! Ben Hookway talks with David Boyle, Director at Audience Strategies, about how AI is reshaping insight teams — from adoption challenges to the promise of agentic AI and what comes next. 🎧 Listen to the full episode: eu1.hubs.ly/H0p840t0

🔥 We’re speaking at #TMRE2025! Join James Cuthbertson (Relative Insight) & Maria Amenta (New York Life) for our fireside chat: “Betting on AI and Winning: How New York Life Chose the Right Partner.” 🗓 Tue, Oct 28 | ⏰ 3:10 PM PT | 📍The Paris Hotel, Las Vegas

Or watch it on YouTube: youtube.com/watch?v=7m9aQO…

🎧 Voices to Action Ep. 3 is here! Ben Hookway talks with Rachel Goodger, CRO at CrowdIQ, about how AI and visual data are changing how teams see their fans — from who’s really in the stands to what happens during ad breaks. Listen to the episode here: eu1.hubs.ly/H0nS4sw0

Your team might be tracking NPS, CSAT and sentiment... But too often, feedback gets collected but not acted on fast enough. That’s why we built something to help: The 5-Step Playbook for Turning Feedback into Action with AI 📘 👉 Read more: eu1.hubs.ly/H0nGc2S0

We’re heading to CCW Europe Summit 2025 in Amsterdam! 🇳🇱 Our CEO Ben Hookway and CRO James Cuthbertson will be there, ready to connect and chat all things customer experience. If you’re attending, come say hi! 👋 #CCWEurope #TalkDataToMe

Or, if you prefer a more visual medium, you can watch it on YouTube: youtu.be/J3kth40luhQ

New episode of Voices to Action! Ben Hookway talks to Sam Valentine, Head of Employee Experience at Miro, about listening to employees, uncovering root causes, and designing culture that works. 🎧 Listen here: eu1.hubs.ly/H0ntM2Q0

Too much data. Not enough meaning. In 2025, the quality of your insight is your edge. Ben Hookway explains why smart brands prioritise depth over volume: eu1.hubs.ly/H0jNgmG0

Headed to IIEX North America? Come meet us at Booth #37! We’ll be on-site with fresh ideas (and fresh notebooks) – stop by, say hi, and let's chat. 📍 Ronald Reagan Building, Washington D.C. 📅 April 30 – May 1 #IIEXNA #TalkDataToMe

We’re live at SportsProAI New York! 🏟️ If you're here, come say hi—we’d love to talk all things fan experience & AI #talkdatatome

Looking to elevate your fan experience? Getting the right insights to the right people shouldn’t be a hassle. Relative Insight and Scoreboard help teams quickly understand fan sentiment, track trends and share insights effortlessly. #TalkDataToMe

Empowering informed decisions that drive results. @RelativeInsight’s powerful AI text analysis tools help businesses turn qualitative customer experience data into actionable insights. Find out how they went from prototype to product in less than 8 weeks: go.aws/3RdHcNF

We're back in New York! 🗽 Our experts, Ben Hookway and Rauri Hadlington will share insights on leveraging AI for business growth and efficiency, all while ensuring a high-caliber fan experience. Get in touch to see how AI can transform the sports industry. #talkdatatome

The ScoreBoard doesn’t Lie! 🚀 Join us next week to see how ScoreBoard automates reporting & delivers insights to the right people at the right time. 🔍 Real-world use case 📊 New functionality deep dive 🏆 Elevating the fan experience 👉 Register here: eu1.hubs.ly/H0hjlNl0