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Julius
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Julius
@RiseOfJulius
Running Google Ads for eCom brands while building my own. Not an agency. Just someone who runs a brand too.
Denmark Katılım Ekim 2021
179 Takip Edilen990 Takipçiler

Reintroducing myself since a lot of you are new here…
- I'm 24 years old.
- 2 years ago I was a mechanical engineer at Jaguar Land Rover making £50K a year.
- Hit $15k/mo with agency, quit job and booked a one way flight to Bali.
- Didn't love Bali. Moved to Thailand 30 days later. My brother Ryan quit his job and joined me full time.
- Met my girlfriend. Hit $50K/month while travelling. Then $100K/month.
- Outgrew Thailand. Moved to Dubai Marina. Felt like going from a small pond to the ocean.
- Scaled agency to over $3M/year. Onboarded multiple 9-figure brands.
- Most importantly, got a puppy.
Still early. Documenting everything along the way.
Follow if you're building something and want to see how this goes 🫡

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We started working with a store running google ads with a pretty big product catalog. They had been running shopping ads for a long time
Never once used a feed tool
If you're not sending google clear signals about what product you're actually advertising, how is it supposed to match the right search intent?
Get a feed optimization tool
Go through your product titles one by one, especially your bestsellers. Make sure the info you feed google matches what people are actually searching for
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Too many founders blame google ads for not working
But google ads only does one thing. Buy relevant traffic. People actually looking for what you sell
And that traffic has to land somewhere
Is your site slow? Is your offer bad? Do you have local payment options etc?
Saw a webshop once where the atc button was so grey the product basically looked sold out
If the site you're sending paid traffic to isn't dialed in, it barely matters how much you spend on ads
Spend some of your time/energy/marketing budget on the site itself first
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Most google ads accounts i take a look at are losing money here and there and the owner has no clue
Google just sets a few things up by default that make google money, not you
3 things i always fix (takes under 5 min):
Turn off auto apply recommendations
(sneaks broad match + display expansion across the whole account. Great way to reach everyone except the people who actually buy from you)
Tighten location targeting
(default hits anyone showing interest in your area, not people actually there)
Turn off display network on search campaigns
(eats search budget and mixes two totally different traffic types. Rarely worth having on)
Small things, but together it adds up
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Road to 100k profit month with ecom - Day 160
Always prioritze the things that MOVE THE NEEDLE. Everyday. You might have a long to do list but always put the things that most directly bring you towards your goal first. Those highest impact, highest leverage activities that might not be the most fun but that are the most necessary. And even if you only do a bit of them everyady, because of how high impact they are, you'll notice a huge difference overtime in how much faster you can reach your goals. In the dropshipping game I find this often to be product testing. Finding a new winner has such exponetially large returns on it.
New winner that I tested couple days ago 👇

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@Hewasecom Sick. What is the split between Meta/Google and or other channels
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July starting well so far, we are kinda stable around 130K-140K day.
Here is what we did to achieve that: we hire always more creative strategist and editors, we also work with some creative agencies. We put them all in competition, the best ones get a bonus, the worst ones are fired.
Well, if they all good we keep them all but since we keep hiring new one, we always have some that just burn our cash. And that's my next point:
We dont take any profit, 100% is put back in the business.
If we want to support this level of scale and scale even more, we need more creatives, we need more funnels, we need more acquisition channels, we need more markets. We need everything MORE.
We have to keep the momentum running, we have to keep pushing, always more.
We are trying everything we see here as well: cbo, abo, cost cap, bid cap, graveyard, ...
We need to stay up to date, move fast, try fast.
Ask me anything in the comment 🏎

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@danyloshch Nice one. Our is also consumable. Are you doing anything actively to get it up?
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@RiseOfJulius Good job here, 4.7 very strong. We are selling consumable so looking at 4.5 long-term

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@Hewasecom Yessir we got an office where we have our stock and handle the packaging
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@RiseOfJulius I see thats fire. How do you do the hand written note? You have stock at your home?
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@Hewasecom handwritten note in all orders + custom e-mail flow filtering some of the bad reviews 🤝
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@kreativekasper beautiful to see you on the timeline again
where is this?
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v5.3 might be my favourite update yet.
The new animation module is quietly turning into people’s top spenders.
Not because the visuals are “better.”
Because they’re more watchable.
This ad worked because it made people laugh first. Humor drops defenses, earns attention, and buys you enough time to educate before you ever sell.
That’s retention.
That’s why these creatives keep scaling.
Comment “v5” and I’ll send you the framework link.
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Since the algo has changed back to 2023 MT times
figured to give an update/re-intro myself to the new peeps on this side of Twitter:
- 23 years old
- Have identical twin daughters
- Just got married this past Sunday
- Jesus is my lord & savior (Got baptized in 2025)
- Been running cold outbound as a service for 4 years
- Served over 100 B2B companies, generated over 7-figs
- Building a GTM community with over 100 active paid members
- Amassed a following of over 40,000 from talking about emails
- Got into business in the first place from joining Hustlers University 😂
- Relaunched new outbound agency 3 months ago w/ @shaw_gtm @YourVibeGuy from zero
I’ve been strictly biz lead gen content recently but will be sharing more personal journey type content, follow along if that's something you’d be interested in. Much love.

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